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Adland leaders and academics publish white paper to mark 50 years of advertising education

A team of advertising industry leaders and academics have collaborated to develop a new white paper in celebration of 50 years of advertising education in Australia. Titled ‘The State of the Australian Advertising Industry and the Role of Education’, the white paper provides a comprehensive overview of the adland’s evolution and offers predictions for its future.

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Salesforce’s Benioff delivers blistering wrap on Microsoft-Open AI accuracy, declares co-pilots the ‘next Clippy’ as reasoning, ‘autonomous agents’ create new business workforces

Salesforce CEO Marc Benioff was itching for a street fight with Microsoft and Open AI at a press conference earlier this morning in San Francisco after his “Dreamforce” conference keynote. He claimed the “third wave of AI” had started with reasoning autonomous agents that blended with humans in meetings across every company function was already delivering substantial gains in early trials with Saks Fifth Avenue, Gucci and publishing firm Wiley. Benioff launched the company’s “Agentforce” this morning – the most important in Salesforce’s history, he said – which sets autonomous agents into companies trained for business outcomes, not language processing. 

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Brands built trillion dollar social media giants via ad spend, talk big purpose game, now some start to move on teen health crisis, age limits

Despite lofty purpose and customer-centricity talk, only one big brand, Hyundai, has put its heft behind Australia’s push to lift the age threshold for social media access to 16. But as the policy settings move from a cyber/tech issue to a public health crisis, the position brands need to take becomes more accute. Veteran social media marketer, Katie Palmer-Rose, has worked with the likes of L’Oreal, PepsiCo and Aldi and now runs influence agency Kindred. She thinks regulation is required for a legal age at 16 – and that brands will ultimately back it. For now they are “waiting to see where it lands”, but she reckons it’s time to prepare new teen approaches for “a digital world that doesn’t live in social media”. Rob Galluzzo, one of the architects of the 36 Months campaign urging government to protect younger teens from the health risks of social media, suggests more brands are about to walk the talk and sign-up. But the platforms, he claims, are pointblank refusing to engage – and telling staff not to talk.

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GYG founder Steven Marks shares insights at Compadres Campfire series

The third event in the Compadres Campfire series, a platform for creative entrepreneurs, CEOs, and CMOs, has featured Steven Marks, Founder and Co-Chief Executive of Guzman y Gomez (GYG). The event was hosted by Compadres Founder, Clive Burcham, at the Association for Data-driven Marketing and Advertising (ADMA) offices.

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