Amazon has reshuffled its Prime Video leadership in Australia and New Zealand, naming former head of marketing Hwei Loke as head of Prime Video in the region.
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Experian’s risk radar report: credit stress persists despite economic recovery
Experian has released its fourth annual Risk Radar report, revealing despite low overall rates of missed repayments, signs of credit stress persist, particularly among younger borrowers, multiple account holders, and those who opened accounts in the last five years.
Adland leaders and academics publish white paper to mark 50 years of advertising education
A team of advertising industry leaders and academics have collaborated to develop a new white paper in celebration of 50 years of advertising education in Australia. Titled ‘The State of the Australian Advertising Industry and the Role of Education’, the white paper provides a comprehensive overview of the adland’s evolution and offers predictions for its future.
DoJ alleges Google used ‘killer acquisition’ strategy to shutdown ad tech rival AdMeld post US$400m buyout
Google paid $240 million over the odds to buy a rising star ad tech rival, before parking it, and then killing it off, the blockbuster ad antitrust case has heard.
Salesforce’s Benioff delivers blistering wrap on Microsoft-Open AI accuracy, declares co-pilots the ‘next Clippy’ as reasoning, ‘autonomous agents’ create new business workforces
Salesforce CEO Marc Benioff was itching for a street fight with Microsoft and Open AI at a press conference earlier this morning in San Francisco after his “Dreamforce” conference keynote. He claimed the “third wave of AI” had started with reasoning autonomous agents that blended with humans in meetings across every company function was already delivering substantial gains in early trials with Saks Fifth Avenue, Gucci and publishing firm Wiley. Benioff launched the company’s “Agentforce” this morning – the most important in Salesforce’s history, he said – which sets autonomous agents into companies trained for business outcomes, not language processing.
Brands built trillion dollar social media giants via ad spend, talk big purpose game, now some start to move on teen health crisis, age limits
Despite lofty purpose and customer-centricity talk, only one big brand, Hyundai, has put its heft behind Australia’s push to lift the age threshold for social media access to 16. But as the policy settings move from a cyber/tech issue to a public health crisis, the position brands need to take becomes more accute. Veteran social media marketer, Katie Palmer-Rose, has worked with the likes of L’Oreal, PepsiCo and Aldi and now runs influence agency Kindred. She thinks regulation is required for a legal age at 16 – and that brands will ultimately back it. For now they are “waiting to see where it lands”, but she reckons it’s time to prepare new teen approaches for “a digital world that doesn’t live in social media”. Rob Galluzzo, one of the architects of the 36 Months campaign urging government to protect younger teens from the health risks of social media, suggests more brands are about to walk the talk and sign-up. But the platforms, he claims, are pointblank refusing to engage – and telling staff not to talk.
Honda Australia fined $18,780 for alleged breach of service and repair scheme
Honda Australia has been fined $18,780 for an alleged breach of the Motor Vehicle Service and Repair Information Sharing Scheme (MVIS scheme) information sharing requirements.
GroupM appoints ex-Goodman Fielder marketer Leah Jackson as new group director of commerce strategy
Former Goodman Fielder marketing and media effectiveness leader, Leah Jackson, has switched client-side and is returning to her agency roots, becoming the new Group Director of Commerce Strategy at GroupM.
GYG founder Steven Marks shares insights at Compadres Campfire series
The third event in the Compadres Campfire series, a platform for creative entrepreneurs, CEOs, and CMOs, has featured Steven Marks, Founder and Co-Chief Executive of Guzman y Gomez (GYG). The event was hosted by Compadres Founder, Clive Burcham, at the Association for Data-driven Marketing and Advertising (ADMA) offices.
The Iconic rolls out second phase of ‘Got You Looking’ campaign after 14% traffic uplift
Fashion and lifestyle ecommerce platform The Iconic has launched the second phase of its ‘Got You Looking’ masterbrand campaign, created in partnership with Dentsu Creative and Love Media.