Savage Rabbit Vodka has made its first entry into the Australian market, launching with a comprehensive multi-channel campaign. The campaign encompasses PR, digital, social media, and retail activations.
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Smarter agentic bets: Sportsbet marketing boss on three years of applied AI learning; automating the ‘shit’ jobs like CAD TV ad approvals that ‘brand teams hate’; key platform and process lessons to lift
Sportsbet marketing boss Tim Hernadi went early on AI – piling into generative three years ago and notching massive creative and productions savings, plus smarter CX customer hooks. A couple of months ago he sent production and animation head Toby Barrett to China for the biggest AI show on earth. Barrett came back with agentic AI process inspiration and has since put it to work, with self-built AI agents reducing the time it takes to approve TV ads with Clear Ads, “one of those repetitive, shit tasks” hated by the marketing team, by a whopping 87 per cent. Now Sportsbet is aiming AI agents at all those shit jobs – and going multiagent. Here’s three years of learning, the platforms they are using and accumulative advice that’s probably a decent each-way bet for any team getting started.
DoorDash puts animatronic delivery bags at centre of new Australian campaign
DoorDash is bringing to life its delivery bags via animatronics as the backbone of a new campaign devised by DDB Sydney.
The digiDirect Group unveils digiConnect retail media network
The digiDirect Group has announced the launch of its new retail media network, digiConnect. This initiative will operate across the digiDirect, Booktopia, and Mwave brands, aiming to establish direct connections with customers and partners through a publisher-led strategy.
Future Ready Marketing: Building the Skills That Matter
Adobe’s recent research reveals that Australian marketing teams are anticipating a significant increase in content demand, with expectations of more than a fivefold growth by 2027.
Social media ban: Marketers face shifting audiences, uncertain enforcement
Australia’s looming social media age ban – a minimum age of 16 – is about to upend the youth media landscape. The law takes effect on December 10th, with guidelines due this month.
Your Digital Collaborator for Modern Marketing- A Personal GPT.
Adobe’s recent research reveals that Australian marketing teams are anticipating a significant increase in content demand, with expectations of more than a fivefold growth by 2027.
Specsavers unveils ‘mistake’ campaign on southern hemisphere’s largest billboard
Specsavers has launched a new Out-of-Home (OOH) campaign on the largest billboard in the Southern Hemisphere, located at Sydney’s Glebe Island Silos. The billboard, which spans over 1,000 square metres, is positioned atop 15 heritage-listed silos. This campaign is designed to capture attention through a deliberate ‘mistake’ in its creative execution.
Nielsen reveals Australians’ leisure preferences: a focus on simplicity
Nielsen Consumer & Media View (CMV) has released new insights into Australian leisure activities and consumer behaviour, highlighting a preference for simplicity and everyday enrichment. According to the data, 56% of Australians are seeking coastal holidays, while 40% are planning road trips.
Uber APAC CMO Andy Morley exits for an RV family road trip, a new year gig – and some sage counsel for marketing’s next gen
After a stellar innings at Uber, APAC marketing boss Andy Morley is about to leave the building after contemplating his next ten years. An annual RV road trip with four families is about to start, then the hunt to join a growth-minded company, likely in the new year, with an appetite for “big swings” without a “set playbook”. He’s also got some wise words for the next wave of marketers – add strategy and brand marketing skills to the tactical, channel nous many are chasing.