Author: admin

DoorDash is rapidly gaining share, moving from number three to number two in a knife-fight-in-a-phone box delivery market promising to scoot “basically anything that’s not nailed down” to the doorstep within minutes. In a cut-throat market, creative cut-through and distinctiveness are key, says brand ANZ leader, Madison Westall. While rivals are mixing global and local, she’s committing to Aussie humour, insights and attitudes – Bob Katter and all. The firm’s betting on animatronic puppet bags and a brand-plus-performance play to bring home consideration and preference by the basketful. Westall aims to leave the brand cakes in the over long enough to see the rise in business outcomes. But DoorDash is running equally hard, if not harder, on performance, striking deals with retailers across the piste to rapidly move the needle.

Australian banks have mastered digital competence but are still chasing digital excellence. Westpac now sets the pace with an AI-powered app that nudges customers towards smarter financial choices, while CommBank excels in budgeting, NAB teaches financial discipline, and ANZ keeps the basics simple with natural-language search. Yet, per Forrester, most banks stumble when it comes to deeper financial health insights, seamless international transfers, or consistent fraud prevention. Despite ranking among the world’s best for mobile banking, Australia’s big four still fall short of delivering what customers crave most: timely alerts, personalised guidance, and truly joined-up digital experiences. The result? An industry that looks world-class compared to its peers, but which is only doing “OK” compared to the more important measure of what customers expect.

Sportsbet marketing boss Tim Hernadi went early on AI – piling into generative three years ago and notching massive creative and productions savings, plus smarter CX customer hooks. A couple of months ago he sent production and animation head Toby Barrett to China for the biggest AI show on earth. Barrett came back with agentic AI process inspiration and has since put it to work, with self-built AI agents reducing the time it takes to approve TV ads with Clear Ads, “one of those repetitive, shit tasks” hated by the marketing team, by a whopping 87 per cent. Now Sportsbet is aiming AI agents at all those shit jobs – and going multiagent. Here’s three years of learning, the platforms they are using and accumulative advice that’s probably a decent each-way bet for any team getting started.