Honda Australia has been fined $18,780 for an alleged breach of the Motor Vehicle Service and Repair Information Sharing Scheme (MVIS scheme) information sharing requirements.
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GYG founder Steven Marks shares insights at Compadres Campfire series
The third event in the Compadres Campfire series, a platform for creative entrepreneurs, CEOs, and CMOs, has featured Steven Marks, Founder and Co-Chief Executive of Guzman y Gomez (GYG). The event was hosted by Compadres Founder, Clive Burcham, at the Association for Data-driven Marketing and Advertising (ADMA) offices.
In retail media measurement, most brands still fall into the ROAS trap: IAB panel
Retail media may be the fast-rising star among advertising channels, but too many brands remain fixated on ROAS as the single metric. There are several reasons, starting with a tight economy, but a lack of technological sophistication is also a problem for many brands, according to panelists at an IAB event last week which included Roger Dunn, global head, retail media & performance media, Diageo, Hope Williams, head of ecommerce at Kinesso, and Andy Ford, head of data intelligence and measurement for Coles360.
Haylee Felton switches roadside assistance and insurance for education, becomes CMO of Uni of WA
RAC WA is on the hunt for a new GM of brand and marketing following the resignation of Haylee Felton after a three-and-a-half-year stint. The experienced marketing exec has accepted a position as CMO at University of Western Australia (UWA), effective from 7 October.
Marketing industry left in limbo on consent, fair and reasonable tests and targeting as privacy reform’s first act tackles criminals, big tech, child protection
The first tranche of Privacy Act reform finally hits parliament today with serious breaches of personal information, child protection and automated decisioning transparency top of the list. But the marketing and advertising industry remains severely short on how to move forward as key areas of reform, including the ‘fair and reasonable’ test for how to use personal information, targeted advertising, consent models and SMB exemptions get kicked down the road.
Digital platforms face huge fines but news media, artists, academics and others get a carve out in Misinformation Bill
Australia is set to beef up the legislative toolkit against misinformation with new laws introduced this morning. The heat is on digital platforms which face huge fines, but there are carve outs for news media, artists, and academics to protect free speech. X and Telegram both named checked as laggards.
Mutinex report shows dangerous shift to lower-funnel tactics amid flat ROI
Mutinex is urging marketers to stop ditching upper funnel investments in favour of lower funnel activations, warning performance is well and truly overinvested.
Mcdonald’s Australia brews up support for Paralympians with ‘Takeaway Baristas’ campaign
McDonald’s Australia has unveiled the final instalment of its three-part social content series for McCafé, titled ‘Takeaway Baristas’, as part of its Paralympic campaign by DDB Sydney.
Repco and Thinkerbell gear up for Bathurst 1000 with ‘Temple of Bathurst’ campaign
Repco and Thinkerbell have unveiled the latest campaign for the automotive brand called ‘Temple of Bathurst’, as part of the ongoing ‘Bringin’ the Bathurst’ series.
Google claims open web display no longer exists as Justice Department adtech break-up trial begins
Google spent the first day of its latest trial brought by the US Department of Justice attempting to argue that open web display ads no longer exist and that the DoJ is stuck in the past. Yet Google made $31.3bn from network display ads per its latest earnings report – and the department is pushing for a break-up. Here’s what happened on day one as attack and defence lines were drawn.