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By Jana Bowden, Professor of Marketing, Macquarie Business School. At present 31 per cent of Australians are shopping online weekly or more, with 28 per cent shopping online every two to three weeks. With this growth, falling for fake reviews is also becoming increasingly common. Even when shopping in-store, 64 per cent of consumers say… Continue reading Can you spot a fake product review?

Written by AMI Chair, Andrew Thornton. 2023 seems to have flown by. It’s the end of October already! Over the course of this year, has your career progressed the way you had envisioned it? Now is the time to take stock and start planning for 2024. To advance your career, you need to have a… Continue reading What is in store for you in 2024?

3 COMPELLING REASONS WHY PURPOSE SHOULD EXIST AT THE HEART OF YOUR BRAND In today’s fast-paced and socially conscious world, the concept of purpose has become more than just another buzzword or box to tick. It has evolved into a critical success and longevity of a brand. Purpose transcends profit margins and revenue streams; it… Continue reading 3 COMPELLING REASONS WHY PURPOSE SHOULD EXIST AT THE HEART OF YOUR BRAND

As the digital landscape evolves, so do the Artificial Intelligence (AI) tools at our disposal. AI has the ability to analyse data, predict trends and streamline processes. But, just how important is AI for business owners in their marketing strategies? And how much trust can we give it? Anyone can quickly produce high volumes of… Continue reading Slash Your Marketing Costs Overnight? Discover the AI Secret Every Business Owner Needs to Know!

The AMI Board is very much a ‘working Board’ that adds value based on the diverse skills and expertise that directors bring to the Board. It’s not just about being a good marketer. A good board is a balanced team with complementary skill sets that work together to make the most effective decisions for the organisation. It is the full participation of every director that contributes the most to the effectiveness of a Board and management of the organisation.

Arid Zone has won four categories at the 2023 APPA (Australasian Promotional Products Association) Awards Night held in Sydney last week for their collaboration with Coors (Good Drinks Australia), TCL (via Agency Clutch Media) and the Victorian Department of Education.

Loyalty, promotions, rewards and incentives leader Think Wink Pty Ltd (“Wink”) is welcoming a new Chief Executive Officer as it begins the next phase of its exciting growth.

Overall, taking these opportunities to learn and grow as a marketer is something I find inspiring. Continually learning really boils down to keeping your mind and eyes open as much as possible each day, adopting and developing skills and techniques in everyday ways.