New data from CommBank reveals a growing trend of first home buyers purchasing property alone or seeking government assistance.
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Bupa’s ‘Beyond the Games’ campaign: A leap forward in inclusive advertising
Bupa’s latest campaign, ‘Beyond the Games’, is making waves as the first commercial production to be officially certified by Inclusively Made. Created by Thinkerbell, the campaign marks a significant stride in inclusive advertising, prioritising diversity and accessibility at every stage of production.
Why ANZ is doubling down on its people in the AI era of marketing
Good Things Australia, in collaboration with Microsoft and Telstra, is launching the ‘Digital Sisters: AI for Good’ project. The initiative aims to support refugee and migrant women in building their understanding and use of Artificial Intelligence (AI).
Marcus Collins on Brands & The Power of Culture
Good Things Australia, in collaboration with Microsoft and Telstra, is launching the ‘Digital Sisters: AI for Good’ project. The initiative aims to support refugee and migrant women in building their understanding and use of Artificial Intelligence (AI).
More evidence B2B marketers – and sales – are flipping to brand amid performance reversal as next gen buying committees seek different set of creds
For the first time in its history, dentsu’s B2B marketing study finds that brand awareness is now more important to future strategy than performance marketing – which is sliding quickly into reverse. As corporate buying committees expand, and millennials and digital natives gradually replace Gen X as key decision-makers, another tipping point has been reached, per the study: Personal decision drivers have overtaken professional ones – and they have a very different set of buying criteria. Dentsu execs, B2B marketers and other agency bosses weigh in on the new B2B dynamic and where next from here for both marketing and sales.
Bendigo Bank names chief marketing, customer and digital officers amidst executive shakeup
Bendigo and Adelaide Bank (Bendigo Bank) has made a suite of new appointments to its executive leadership as the bank looks to enter its next phase of growth and deliver on its transformation program, which has already made considerable progress.
Former Aurora Expeditions CMO takes on Sydney nightlife challenge in latest career move
Former Aurora Expeditions CMO, Hayley Peacock-Gower, has joined the team supporting NSW Government’s first Office of the 24-Hour Economy Commissioner tasked with giving the state’s nightlife a much-need energy injection.
Catch takes a fall in Wesfarmers’ full year results, ecommerce unit posts 25.9% revenue revenue slump as Bunnings, Kmart, Officeworks hold steady
Bunnings, Kmart and Officeworks have all held firm, chalked up single-digit revenue and earnings gains for the full year to 30 June 2024, but fellow ecommerce offering in the Wesfarmers stable, Catch Group, has taken a massive tumble into the red.
Telstra, Microsoft partner with Good Things to launch AI initiative that empowers migrant and refugee women
Good Things Australia, in collaboration with Microsoft and Telstra, is launching the ‘Digital Sisters: AI for Good’ project. The initiative aims to support refugee and migrant women in building their understanding and use of Artificial Intelligence (AI).
Lego and Nike team up to champion creative play and sport
In a move that promises to celebrate creative play and sport, the LEGO Group and NIKE, Inc. have announced a multi-year partnership. The collaboration is set to offer new opportunities for children and families worldwide, with activities commencing next year.