Westfield has launched its 2024 Christmas campaign, ‘Feels Like Christmas’, which includes three films that portray real stories from the community about the magic of the festive season.
Author: admin
Taronga’s Hatch accelerator program partners with LG Electronics to support eco-entrepreneurs
The Taronga Conservation Society Australia has announced LG Electronics Australia as the inaugural presenting partner for its annual Hatch start-up accelerator program.
Gen AI guardrails, social media innovation, sustainability among Kantar’s 10 trends for marketers in 2025
Safety over innovation around Gen AI, the puzzle of slowing population growth, a persistent underestimation of brand impact and the dominance of retail media networks are among Kantar’s top 10 trends for marketers to watch next year.
Privacy regulator releases update for brands, publishers on tracking pixels, use of cleanrooms and data matching – then fines begin
Brands and publishers were put on notice yesterday that policing, fines and infringement notices are coming over the use, disclosure and consent required for tracking pixels on websites – and the likelihood that some user details in data matching and cleanroom processing is “personal information” and breaches current privacy legislation. The Office of the Australian Information Commissioner (OAIC), which houses Australia’s Privacy Commissioner, this week published new advice on pixels and personal information, ahead of an enforcement crackdown flagged last month in Mi3’s podcast with Privacy Commissioner Carly Kind. The OAIC now has powers to impose substantial fines – up to $330,000 – and has signalled more aggressive policing. Privacy specialists urge brands and publishers to heed the warnings ahead of the new year.
CommBank debuts owned retail media network, CommBank Connect
CommBank is making a bold move in the Australian banking sector with the launch of its own media network, CommBank Connect. This initiative is a first of its kind in the industry, opening up CommBank’s physical and digital channels to partners and advertisers.
Trusted professionals: Doctors, teachers and scientists lead while ad execs and influencers lag
The Ipsos Trustworthiness Index has revealed doctors, teachers, and scientists are the most trusted professions in Australia and globally. In contrast, advertising executives, social media influencers, politicians, and pollsters are the least trusted professions in Australia.
JobAdder appoints Fabrice Etienne as new CMO, eyes global expansion
Recruitment software vendor, JobAdder, has recruited Fabrice Etienne as its new Chief Marketing Officer.
‘I didn’t leave AMP, I joined Insignia’: The mega remit that convinced Renee Howie to become customer chief at ASX-listed group managing $311bn
Three years after taking on the daunting challenge of rebuilding respect for the AMP brand, Renee Howie has been lured by the appeal of a group-level executive role to join Insignia Financial as chief customer officer. It’s a mega remit, spanning all traditional marketing functions through to digital, data, analytics, marketing, brand, customer analytics, government relations, media, public relations – and, overseeing the advice business, she’s also picking up a P&L. All of which comes under the watch of a recently installed CEO who’s future focused and chasing growth for an ASX-listed group that now managed $311bn in funds. As Howie tells Mi3, it was too rare an opportunity to pass up.
Sandhurst debuts first national brand campaign in Australia
Sandhurst, an Australian brand renowned for its authentic Mediterranean foods, has launched its first-ever brand campaign in partnership with Innocean Australia.
Woolworths unwraps ‘Make this Christmas a Classic’ campaign
Woolworths has launched its Christmas campaign, ‘Make this Christmas a Classic’, in collaboration with M&C Saatchi, part of the Greenhouse Collective. The campaign’s centrepiece is a TVC that encapsulates classic Aussie Christmas traditions and the spirit of community.