Suncorp Executive General Manager for Brand & Customer Experience, Mim Haysom says the pressure on marketers to pile budget into performance channels is increasing exponentially. But legendary adman Sir John Hegarty thinks the industry is approaching peak performance – and a reset is incoming. There’s evidence locally that brands are reacting to soaring search and social ad costs by investing in longer term brand platforms and channels – and are ramping up. But they risk a hard landing, warns Taboola CEO Adam Singolda.
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White Fox tops global search rankings for Australian fashion brands
White Fox has emerged as the most popular Australian fashion brand overseas, according to a study conducted by PrintLocker. The brand garners an average of 687,220 monthly searches globally, placing it at the forefront of international interest in Australian fashion labels.
Tourism and Events Queensland taps Kita Alexander for latest campaign
Tourism and Events Queensland (TEQ) has launched a new brand platform, ‘That Holiday Feeling’, at this week’s Australian Tourism Exchange (ATE25) event in Brisbane.
Guess tours Sydney with double-decker bus activation
Guess has introduced its first experiential double-decker bus activation in Sydney as part of its Bringing Guess to You campaign, as part of its commitment to creating immersive, memorable experiences for consumers and fans
The CMO Awards podcast ep3: ‘Brand is the unit of value creation’: Lion co-MD Anubha Sahasrabuddhe, McCain growth chief Olivia Dickinson, SiteMinder’s Trent Innes on chief growth recipes – and pitfalls to avoid
Lion co-MD Anubha Sahasrabuddhe launched a 500-day growth sprint in 2023. Time’s up, so what has she achieved? A promotion hints it’s worked. McCain’s growth marketing chief and former Chobani GM of growth, Olivia Dickinson, has likewise made rapid product-to-market sprints – but unpacks just why marketing is fighting a losing battle without product, ops, finance and sales onboard and running in tandem without anyone fumbling the baton. SiteMinder’s chief growth officer, Trent Innes, suggests those thinking they’ve slam-dunked growth with a basketful of marketing qualified leads are probably not long for this world. The good news? There’s an inextricable link between growth and brand power, say all three in this latest CMO Awards podcast episode.
Deloitte’s 2025 TMT Report finds gender gap in AI usage in the workplace
Deloitte Australia’s latest Technology, Media, and Telecommunications (TMT) Predictions 2025 report identifies gender disparities in generative AI usage, energy consumption of AI data centres, and trust issues related to deepfake content as key issues driven by the rapid adoption of artificial intelligence (AI).
Nova Entertainment launches new brand campaign via R/GA Australia
Nova Entertainment has launched a new brand campaign to position the network as a remedy to overthinking, promoting spontaneity and simplicity for its listeners.
Renae Trimble switches hotels for rugby league, joins NRL as chief commercial officer
Accor’s chief commercial officer and loyalty program lead for Pacific, Renae Trimble is switching hotel stays for football, joining the National Rugby League as chief commercial officer.
Google makes (another) cookie u-turn, keeping third-party trackers alive amid monopoly ruling, regulatory heat, and industry pushback
After half a decade of promises, pilot programs, and privacy posturing, Google has officially scrapped its plan to eliminate third-party cookies from Chrome.
SodaStream Australia unveils Recycled Black Terra for Earth Day
SodaStream Australia has launched a new sparkling water maker constructed from 50% post-industrial recycled plastic ahead of Earth Day, in a big to highlight the company’s commitment to sustainability.