Adobe’s recent research reveals that Australian marketing teams are anticipating a significant increase in content demand, with expectations of more than a fivefold growth by 2027.
Author: admin
Scorched search: Why AI requires a rapid content rewrite – and how it happened so quickly, the experts never saw it coming
Just before Covid, WPP began a 10-year longitudinal study seeking insights from some of advertising’s smartest minds about what was coming down the track. AI barely warranted a footnote. It’s now aiming a wrecking ball at what has been the most reliable, forecastable line item in the marketing budget: search. Both B2C and B2B marketers are feeling the tremors and early but sharp declines in click throughs. While industry scrambles to shore up visibility in a world of zero-click traffic, a bigger shift is looming on the horizon: Bot-on-bot commerce – a future where machines act, negotiate and triage on behalf of consumers. Some like Deloitte and Salesforce see a $200bn-plus opportunity. Others see the bots fighting other bots to shield us from the incoming tsunami. Others think the whole thing is more fiction than science. Either way, marketers still framing AI as a future problem risk missing the moment, warns Mindshare CEO Maria Grivas.
Dulux revives ‘Jelly Bean’ campaign
Dulux is bringing back its Jelly Bean campaign, which was first launched in 1991, by giving away a can of jelly beans with every purchase of an eight-litre tin of paint.
Ogilvy unveils ‘The 2025 Ogilvy APAC Book Of Growth’ for marketers
Ogilvy has launched ‘The 2025 Ogilvy APAC Book of Growth’, a publication designed to assist marketers across APAC to refine their brand strategies.
Virgin Australia wins Roy Morgan trusted brand award for third year
Virgin Australia has been named the ‘Most Trusted Travel & Tourism Brand’ in the 2025 Roy Morgan Trusted Brand Awards, marking the third consecutive year the airline has received the accolade.
Household spending up for seventh month in a row says CommBank
The Commonwealth Bank’s Household Spending Insights Index has recorded a monthly 0.3% increase, marking a sixth consecutive month of growth in household spending, following a 0.7% rise in July and 0.5% increases in both May and June.
Canva study underscores significance of visuals in brand communication
Canva, in collaboration with Neuro-Insight and The Harris Poll, has released a study titled “The State of Visual Communication 2025,” underscoring the significance of visuals in brand communication, suggesting that high-quality visuals may trigger “20% stronger emotional responses and 74% faster memory encoding than text.”
Cashrewards shuts down amid wider ANZ Bank corporate restructure
ANZ Bank closed its affiliate marketing platform, Cashrewards, owned by its venture fund 1835i, as part of a significant corporate restructure.
‘Hidden buyers’ stalling 40% of B2B deals: latest LinkedIn-Edelman data confirms old school marketing, lead-gen and content playbook now defunct
Four in 10 B2B deals are stalling due to internal misalignment, a new LinkedIn / Edelman report reveals. The data adds weight to a mounting pile of evidence that suggests the old B2B marketing playbook requires a wholesale rewrite. Green Hat, Bain, 6Sense, Adobe, Service Now, Dentsu and a posse of other heavyweights are saying exactly the same thing. The short answer? Invest in brand, so the hidden buyers have at least heard of you. Otherwise, forget it. The long answer is more nuanced. LinkedIn’s Matt Tindale, Flintfox’s Cath Brands and F5’s Jade Meara dive deep.
Ex-Publicis, Havas, IPG exec turned ‘futurist’ Tom Goodwin skewers AI–agentic commerce hype, but warns ‘robotic’ marketers and agency staff risk automation; Salesforce SVP & CMO, ANZ bites back
Ex-agency exec turned futurist Tom Goodwin thinks the AI hype machine is overblown and that the web is unlikely to become a bot-to-bot commerce engine any time soon. But what can be automated probably will be automated, – and he told ADMA’s global forum that those too focused on measurement, attribution and “average-vertising” over human instinct and craft already risk “training ourselves to be more robotic”. But Goodwin does think AI could yet deliver the promise of one-to-one personalisation, for good or ill, and that “AI for discovery of a recommendation” could be the future of search. Salesforce SVP & CMO, ANZ Leandro Perez disagreed with Goodwin’s take on AI agents – and said retailers are already moving.