The digiDirect Group has announced the launch of its new retail media network, digiConnect. This initiative will operate across the digiDirect, Booktopia, and Mwave brands, aiming to establish direct connections with customers and partners through a publisher-led strategy.
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Future Ready Marketing: Building the Skills That Matter
Adobe’s recent research reveals that Australian marketing teams are anticipating a significant increase in content demand, with expectations of more than a fivefold growth by 2027.
Social media ban: Marketers face shifting audiences, uncertain enforcement
Australia’s looming social media age ban – a minimum age of 16 – is about to upend the youth media landscape. The law takes effect on December 10th, with guidelines due this month.
Your Digital Collaborator for Modern Marketing- A Personal GPT.
Adobe’s recent research reveals that Australian marketing teams are anticipating a significant increase in content demand, with expectations of more than a fivefold growth by 2027.
Uber APAC CMO Andy Morley exits for an RV family road trip, a new year gig – and some sage counsel for marketing’s next gen
After a stellar innings at Uber, APAC marketing boss Andy Morley is about to leave the building after contemplating his next ten years. An annual RV road trip with four families is about to start, then the hunt to join a growth-minded company, likely in the new year, with an appetite for “big swings” without a “set playbook”. He’s also got some wise words for the next wave of marketers – add strategy and brand marketing skills to the tactical, channel nous many are chasing.
Specsavers unveils ‘mistake’ campaign on southern hemisphere’s largest billboard
Specsavers has launched a new Out-of-Home (OOH) campaign on the largest billboard in the Southern Hemisphere, located at Sydney’s Glebe Island Silos. The billboard, which spans over 1,000 square metres, is positioned atop 15 heritage-listed silos. This campaign is designed to capture attention through a deliberate ‘mistake’ in its creative execution.
Nielsen reveals Australians’ leisure preferences: a focus on simplicity
Nielsen Consumer & Media View (CMV) has released new insights into Australian leisure activities and consumer behaviour, highlighting a preference for simplicity and everyday enrichment. According to the data, 56% of Australians are seeking coastal holidays, while 40% are planning road trips.
Habitat M launches AI guide for marketers
Melbourne-based media agency Habitat M has unveiled a new guide titled ‘Where Marketing Meets AI’, targeting founders, CMOs, and senior marketers. The guide is designed to assist professionals in deploying AI for measurable impact in their marketing strategies.
‘We keep big brand creative in-house, we outsource the grunt work’: Youi CMO Angela Greenwood inverts hybrid in-house agency model – profit powers 52%, but warns on ‘dangerous’ single metrics
Youi CMO Angela Greenwood is getting a lot more money to spend – and it’s her 48-strong in-house team spending it – because growth is powering at the insurance brand. Per Outsurance financials, Youi’s FY25 performance was among the strongest in the South Africa-based group: Operating profit up 52 per cent and headline earnings up 45.5 per cent. While some of that is due to market conditions and pricing, Greenwood says the proof is in the pudding. Here’s how she renovated rather than rebuilt the brand around the customer – genuinely – including one called Scott; how her CEO was pleased when people moaned to Ad Standards; and how Greenwood thinks in-house agencies can deliver massive growth at pace. Plus the book everyone should read, the one-line mantra to at least stick on the laptop – but why trusting one set of metrics or models is “dangerous”.
PayPal Australia goes live with Will Ferrell campaign
PayPal Australia has unveiled its most extensive consumer campaign to date, enlisting the talents of actor and comedian Will Ferrell. The campaign is designed to promote PayPal Pay in 4, a buy now, pay later (BNPL) service.