Author: admin

Emotive human connection that cuts through the car yard clutter and sells Volkswagen’s brand and driving heritage first, its trio of new electric vehicles second, is the gameplan behind chapter two of the automotive company’s latest Australian campaign play, ‘Batteries Included’. Volkswagen Australia’s head of brand and marketing, Bianca Botma, and DDB Sydney head of brand performance, Michael Sinclair, unpack what they’ve been doing to floor the brand pedal as their most effective marketing vehicle.

If you’re in the business of advertising, customer-facing tech, media, data sharing, including the ‘anonymised’ first party type – or collect customer and consumer information down to a name, address, email, e-com transaction or web page visit – you’re on official notice by the privacy regulator. And that’s before we get to deploying AI to analyse your customer data for “insights” without explicit individual consent. Privacy advisors, including the former Australian Privacy Commissioner, Malcom Crompton, were unanimous in their assessment of an official communique yesterday from the Office of the Australian Information Commissioner [OAIC] Office and a Privacy Commissioner with new powers: privacy-bending practices will be prosecuted in the next 12 months.          

Antihistamine brand Zyrtec has written a new brand playbook – a printed kids story that along with “mumfluencer” Phoebe Burgess and a tight paid-owned-earned strategy has boosted unit sales 23.9 per cent and acquired 24,000 new household customers within 12 months, rapidly driving market share gains. It’s a literal textbook example of consumer insight to brand action to execution – and marketing manager Simone Tawadros and Publicis Collective chief client officer, Helge Gruettke are already planning the next chapter.