Bank of Queensland will cut 400 full-time jobs across the business in order to save $50 million a year, a decision it has attributed to simplification and digital initiatives enabling productivity gains.
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Circana outlook report taps ‘social e-commerce’ as major growth opportunity for brands
A new report from market research firm Circana has highlighted ‘social e-commerce’ as a significant opportunity for brands, with platforms such as YouTube, Instagram, and TikTok providing the environment to accelerate consumer decision journeys from awareness to purchase in-platform.
SafetyCulture appoints ex-Google marketer Aisling Finch as new VP of marketing
SafetyCulture, the Australian tech firm, has recruited former Google senior director of marketing for Australia, Aisling Finch to the newly created role of VP, Marketing.
Bupa shifts lead creative agency gig to CHEP Network, parts company with Thinkerbell
Bupa has announced a strategic shift in its creative approach, appointing CHEP Network as its lead creative agency for Australia and parting company with Thinkerbell after a three-and-a-half year partnership.
Juniorisation trend emerges in Australia’s digital advertising and ad tech industry
The Australian digital advertising and ad tech industry has seen a slight increase in job vacancy rates, from 4.5% to 4.6% in 2024, according to the IAB 2024 Industry Talent Report. The report indicates that redundancies across the sector have resulted in fewer available jobs compared to 2023. Over three quarters of open positions are targeting individuals with 1-5 years of experience, suggesting a shift towards ‘juniorisation’ of the advertising workforce. The most in-demand group are those with 3-5 years of experience.
Modibodi and Fabric challenge menstruation myths with shark-infested campaign
Global period underwear and swimwear brand, Modibodi, has partnered with creative agency Fabric in a daring new campaign aimed at dispelling myths around swimming during menstruation. The campaign features marine biologist and freediver, Brinkley Davies, swimming with 5-metre tiger sharks while on her period, wearing only a Modibodi swimsuit.
Burnout hits 70% of media, marketing and creative professionals, reveals 2024 Mentally Healthy Survey
Seven in 10 professionals across the media, marketing and creative sectors reported experiencing burnout in the past 12 months, the 2024 Mentally Healthy Survey has revealed.
Baby Bunting reports significant decline in profit amid strategic shifts
Baby Bunting Group Limited has reported a significant decline in profitability for the year ending June 30, 2024. The company’s statutory net profit after tax (NPAT) was $1.7 million, down 82.8% from the previous fiscal year’s $9.9 million.
Domino’s Pizza enterprises delivers on $50m savings program, improved franchise profitability
Domino’s Pizza Enterprises said it’s reinvesting into store and franchise profitability after successfully delivering on a $50 million savings program and witnessing earnings growth.
Privacy, baby pics and deepfake avoidance: Why an ASX-listed photo sharing app got James Warburton’s attention – Tinybeans CEO on subscriber, brand-performance and revenue rethink
ASX-listed privacy-focused baby pic sharing app Tinybeans spent years languishing under $0.08 a share. But it got a kick last month when James Warburton joined as a NED. The former Seven chief’s arrival was followed by Fatherly’s US-based co-founder and investor, Mike Rothman. The two “operators” are seen as category-connected muscle that’ll help the app find a viable way forward to profitability. But it must get marketing, product, team, strategy and operational efficiencies right – and avoid falling into the trap of relying on ad revenue. No small feat. But a year into the gig CEO Zsofi Paterson has made some major calls on business model, strategy and flipped performance for brand investment while replacing the sales team wholesale and bringing on micro – or tiny – influencers. Paterson, Warburton and Rothman see growing pain relief ahead.