In many ways, in many markets, today’s global pandemic has reset the game board. Now brand leaders are forced to regain lost ground, while brand laggards willing to act quickly, decisively and boldly have a chance to lead. New research from McKinsey surfaces the extent of Covid-19 pandemic’s impact on brands. The main theme of the pandemic’s story… Continue reading McKinsey: Resetting the gameboard to survive and thrive
Author: admin
PWC Australia Rebooted report: How COVID-19 is shaping the future
Price Waterhouse Cooper has released its report ‘Australia Rebooted’ which discusses resetting Australia’s economy after Covid-19. Covid-19 has had significant impacts on businesses both globally and in Australia. The future of Australia’s economy relies on how governments, businesses and individuals respond. The Australia Rebooted 2020 report warns that residing back to ‘normal’ after the ‘recovery’ would… Continue reading PWC Australia Rebooted report: How COVID-19 is shaping the future
IBM CMO Jodie Sangster, Volvo’s Julie Hutchinson join Deloitte economist and Rob Brittain on Australia’s ad spend black hole and why 'how we marketing has changed forever'
Deloitte partner John O'Mahony says advertising and marketing "definitely has a perception issue" amongst executive leadership while arguing marketing drives growth and shouldn't be a cost centre. Volvo and IBM marketers respond on their strategic shifts and hurdles in moving to brand over short-term tactics. Rob Brittain, co-author with Peter Field on the Communications Council's landmark Australian advertising study, cuts through with answers.
For Love or Money™ 2020: Latest customer loyalty research
For Love or Money™, the research study that tracks key trends and insights on customer loyalty revealed its 2020 results. The 8th annual customer loyalty research study showed that loyalty program members want brands and companies to think outside the box when it comes to the rewards on offer. The research was commissioned by the customer loyalty consultancy,… Continue reading For Love or Money™ 2020: Latest customer loyalty research
How brands can help during a crisis
Many brands have turned off their marketing efforts during the pandemic, but Jill Avery, Senior Lecturer at Harvard Business School, and Richard Edelman, CEO of Edelman, argue that now is the time when customers need to hear from you most. But what do you say? As the COVID-19 virus pandemic began to sweep across the world, Doug McMillon and his… Continue reading How brands can help during a crisis
Responding to Coronavirus: A Playbook for Marketing and Communications
We all know that we should have a plan for what to do in case of an emergency. And yet, we all seem to be taken off guard when an actual emergency arises. Blame human nature, but planning ahead for a crisis is often left until there is no time to plan, and then a… Continue reading Responding to Coronavirus: A Playbook for Marketing and Communications
Ric Navarro: A Guide to championing the customer
Ric Navarro, AMI’s recently minted 2019 CPM of the Year, and author of best-selling book, “Marketing With Purpose: a C-suite guide to being truly customer-centric”, knows the key to achieving a customer-centric culture starts from within an organisation. As the recipient of the Certified Practising Marketer (CPM) of the Year Award, the Australian Marketing Institute… Continue reading Ric Navarro: A Guide to championing the customer
Nick Kariotoglou: Can’t buy me love.
Can’t buy me love. Australian Marketing Institute Director, Nick Kariotoglou weighs in on why brands should focus on romance over revenue this Valentine’s Day. There is nothing romantic about consumerism, and Australians agree – 40 per cent believe February 14 is a day purely designed for florist and card companies to cash in[1]. With society evolving, there… Continue reading Nick Kariotoglou: Can’t buy me love.
Presentations – Seven Seconds or You’re History
Making a great opening has always been important but how important has been highlighted by research by Vanessa van Edwards and Brandon Vaughn in a well-structured experiment with Ted talks, writes PowerfulPoints CEO, Lee Featherby. Their research found that people will make up their mind about you in the first 7 seconds and after that, it’s… Continue reading Presentations – Seven Seconds or You’re History
Fabian Marrone: From boldness and bravery comes change
Marketing has undergone a rapid transformation, fueled by greater investment in digital and technology, a fundamental change in the way customers consume content, and a shift in their decision-making and behaviour from a wants-and-needs basis to an alignment of their values with those of their favoured organisations. These changes have seen more marketers emerge that… Continue reading Fabian Marrone: From boldness and bravery comes change