CAR Group Limited has reported robust half-year results for the period ending 31 December 2023, showing double-digit growth in both revenue and earnings across all key markets.
Author: admin
Adidas launches global campaign to inspire grassroots teams and combat negative pressure in sport
Adidas has unveiled a new global campaign, ‘You Got This’, aimed at inspiring grassroots sports teams and helping individuals overcome the impact of negative pressure in sport.
Poor customer service costs Australian businesses $74bn annually – streamers, supermarkets, online stores best performers
Australian businesses are losing an estimated AU$74 billion annually due to poor customer service, according to new research by Qualtrics. The study reveals that local consumers are increasingly reducing their spending after experiencing subpar service.
Live Nation study: Live music key to boosting brand loyalty, engagement – Australians top global loyalty charts
A recent study by Live Nation, a global leader in live entertainment, has shed light on the power of live music in driving consumer engagement and brand loyalty. The study, focusing on Australia and New Zealand, reveals that these two nations rank among the most engaged consumer groups globally when it comes to brand loyalty programs.
Crunch overcooked? APAC marketing chief says no slowdown as Uber plots grocery surge, ads business ramps up with attention, Carshare bids to cull 1m cars by 2029 – and why flipping ‘crazy’ performance for brand pays
At one point “the performance marketing [team’s] main KPI was actually how much investment they could deploy,” says Uber APAC marketing boss Andy Morley. “The mandate was spend, spend, spend … It was getting crazy.” But then they realised it wasn’t actually working. Then they flipped hard to brand – well above Binet & Field’s 60:40 heuristic – and powered to delivery market leader. Today Morley says both Uber’s rideshare and food business has seen no slowdown despite squeezed wallets. Now it’s driving into grocery and beyond with another brand-powered push: “Pianos delivered in one hour” is the CEO’s mission. For its rides business, removing 1 million of Australia’s second cars within five years is the target and Morley says growth – and consumer behaviour change – is rapidly underway. Uber’s moves into trains, planes and buses in the UK could signal the shape of things to come. Meanwhile Uber’s ads business is starting to motor. Drinks and entertainment advertisers in particular are tapping people on the way to bars and on their way home. Morley thinks a shift to attention over increasingly challenged reach and frequency metrics will shape both Uber’s own spend – and the media dollars it seeks from advertisers.
Innovation culture: How Chobani and Treasury Wine Estates mixed wine and yoghurt to drive cross-category growth, faster
Chobani entered Australia in 2012 and rapidly amassed 20 per cent market share. An “astonishingly large growth” trajectory, per Roy Morgan analysis. But then growth topped out. So the company restructured, creating a multi-disciplinary growth division spanning ops, engineering, finance, insights, product, project management, marketing and packaging. The upshot is the agility to launch new products three times faster, as little as 20 weeks. Now Growth GM Olivia Dickinson is tapping into other categories, partnering with Treasury Wine Estates on an innovation session that literally ran until everyone was too hungry to keep going. She’s bidding to go beyond “sector silos” and hunting new, equally innovation-hungry brand partners.
Meriton suites taps G Squared for digital strategy in bid to boost online bookings
Owner-operator of apartment-style hotel suites, Meriton Suites, has appointed digital consultancy G Squared to lead its digital strategy, paid media, and search engine optimisation.
Kantar, PwC Australia and Glow team up on social responsibility score as businesses look to measure sustainability ROI
Research and advisory businesses, Kantar, PwC Australia, and Glow, are integrating a standardised metric, the Social Responsibility Score (SRS), into their services as they look to meet growing demand for sustainability transparency across Australian organisations.
Renee Davidson takes the helm as head of marketing at Brighter Super
Renee Davidson has been appointed as the new head of marketing at Queensland-based superannuation fund, Brighter Super.
Dreaming big: BYD’s Australian distributor hires first marketing chief, new CEO, plots advertising offensive in bid for 6x growth in two years, overhaul Toyota by 2030
Overtaking Tesla last month as the largest electric vehicle car manufacturer in the world, BYD is powering in Australia via distributor EVDirect – selling 15,000 cars with virtually no ad spend, instead focusing on earned and owned media. But with a new marketing leader and CEO in place, more models set to drop in coming months, and a new media agency partner recruited, EVDirect is readying to go all out as the automotive brand majors battle for EV share. It’s aiming to overtake Hyundai within two years – and Toyota by 2030.