McDonald’s Australia has kicked off a new campaign to mark the return of the Rugby League season, leveraging its partnership with the sports code across a number of star-studded spots.
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‘Performative IWD celebrations won’t move needle; action and outcomes will’ – female leaders from Innocean, EssenceMediacom, Amaysim, Rackspace on what WGEA’s gender pay data really tells us
Ahead of International Women’s Day (IWD), government pay gap data shows media, marketing, agency and tech industries are some way off gender equality. Release of the WGEA figures has women resetting their position on “lacklustre” programs designed to support fellow females in the workforce, but that aren’t in reality delivering. The accountability WGEA provides also has women in leadership questioning company policies that should be helping empower women, such as flexible work, as well as those that could hinder – they see promotion through meritocracy as one. Senior female leaders from Innocean, EssenceMediacom, Amaysim and Rackspace fear IWD is increasingly a tokenistic gesture instead of what is really required: Discussion – and action – that drives demonstrable change.
The evolving world of work Part 3: Why Medibank, Unilever, Inventium and House of Brand are signing up to a 4-day week – and it’s working better
Medibank’s four-day working week trial has slashed sick and carers leave across frontline teams by two-thirds. Unilever’s NZ pilot saw work stress decrease by 33 per cent, work/life conflict fall by 67 per cent and meetings reduce by 3.5 hours per week. House of Brand is successfully recruiting talent and seeing energy levels rise thanks to its 100 per cent pay, 80 per cent time, 100 per cent approach. Inventium’s ‘gift of the fifth’ combined with efficiency training saw financial goals achieved two months early and gave workers a new sense of empowerment. The concept of a four-day working week is one of a swathe of evolving work models gaining popularity. But how does it work? Can staff really deliver the same volume of work to the same standard in less time? Do you just end up working a compressed work week? Can you still win and service clients? And is this a model that cuts the mustard long term? We speak to four companies trialling or well-entrenched in a four-day working week to find out.
Toyota, McDonalds, AAMI, Harvey Norman, Bunnings returns as broadcast partners for Seven’s 2024 AFL coverage
Seven Network has seen few changes to its hefty sponsorship lineup for the 2024 Australian Football League (AFL) season, which kicks off this evening with a match between the Sydney Swans and Melbourne at the SCG.
ANZ unveils ‘add-ons’ for customised banking experience, adds new Qantas Frequent Flyer offers
ANZ has launched ‘ANZ Plus Add-Ons’, a new feature that enables customers to personalise their banking experience with a blend of smart money management tools from the bank and integrated experiences from third-party partners.
The rise of the ‘Avo King’: a spoonful of avocado at a football match sparks a marketing campaign
Australian Avocados has crowned it’s ‘Avo King’, puling off a national earned campaign in partnership with creative agency Thinkerbell.
Jim’s Group mows path into health and wellness with new remedial massage division
Jim’s Group, the Australian franchise giant, has announced its expansion into the health and wellness sector with the launch of a new division, Jim’s Remedial Massage.
Nissan Australia reveals refreshed brand identity in new e-Power campaign
Nissan Australia has rolled out a national integrated campaign to showcase its e-Power technology, accompanied by a new visual identity for the brand. The campaign was created by Nissan United, a division of TBWA.
Loyalty programs: Usage grows 18% year-on-year, driving Australian consumer behaviour
A fresh study by global data and insights company Pureprofile and retail advisory firm Retail Doctor Group has found an 18% lift in Australians using loyalty programs over the past year as consumers reveal increased visitation to these brands and higher spending behaviours.
UN Global Compact Network Australia teams up with Salterbaxter, Cahoot on anti-greenwashing course for marketers
The UN Global Compact Network Australia (UNGCNA) has joined forces with sustainability consultancy Salterbaxter and digital workforce learning provider Cahoot Learning to create a new training course aimed at combating greenwashing among marketers and communicators.