For Love or Money 2018, an Australian research study that takes the pulse on trends and insights into customers’relationships with loyalty programs and their impact on customer loyalty. The study which was authored by Adam Posner, founder and CEO, The Point of Loyalty provides customer loyalty and retention strategies and programs and strategic loyalty research. These have been… Continue reading For Love or Money 2018 – The Point of Loyalty
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APPA Leadership Conference: What are the Essentials of a Great Leader?
APPA Leadership Conference The second annual Leadership Conference of AMI Business Partner, the Australasian Promotional Products Association, was an outstanding success. APPA doubled the number of delegates in attendance in 12 months, selling out well before the event and were supported by a great range of new sponsors (including AMI as a valued Speaker Sponsor).… Continue reading APPA Leadership Conference: What are the Essentials of a Great Leader?
Professor Susan Dann honoured for social marketing achievements
Professor Susan Dann has been recognized as Member (AM) in the General Division of the Order of Australia for significant service to business education through commercial marketing techniques to deliver positive social outcomes. The annual Queen’s Birthday weekend honours list is public recognition of the contributions of individuals to Australian society, and Professor Dann has been… Continue reading Professor Susan Dann honoured for social marketing achievements
Roll of honour for members – June 2018
We’re proud to build a strong community of marketers who dedicated to their continuing professional growth and we would like to honour longstanding members of the Institute for their ongoing support and contributions! Below is the list of AMI Members who celebrate their “milestone” membership anniversary in 2018. We are thankful to have a strong, growing… Continue reading Roll of honour for members – June 2018
Member Spotlight: Shane McKernan
Shane McKernan BA, MAppCom(Mktg) Melb, FAMI is the Strategic Marketing Manager for Customer & Digital at Charter Hall, one of Australia’s leading fully integrated property groups. Shane is an experienced marketer whose career has taken him from working on some of the biggest retail brands in Australia and the UK through to delivering transformative digital… Continue reading Member Spotlight: Shane McKernan
CPM Spotlight: Lisa Stark
Lisa Stark – Chief Marketing Officer, Eric Insurance Limited, MBA, CPM I’ve had a fantastic career in sales and marketing, leading to various executive roles including; Product & Marketing Manager Asia Pacific for a large global company, General Manager of a leading print & print management company, leader and CMO of a Digital Marketing Agency partnered with Salesforce and… Continue reading CPM Spotlight: Lisa Stark
SENIOR MARKETER MONITOR 2018 REPORT IS OUT!
The Australian Marketing Institute and Colmar Brunton are pleased to present the 2018 Australian Senior Marketers Monitor report. Since 2009, the AMI has worked in partnership with Colmar Brunton to conduct an annual study of Australia’s senior marketing professionals. In this report, we take a look at how the marketing environment has changed over the last 12… Continue reading SENIOR MARKETER MONITOR 2018 REPORT IS OUT!
20 Interview Questions That Will Reveal a Superstar Job Candidate
It’s quite common for hiring managers to ask the wrong interview questions to size up job candidates for job/culture fit and the people skills that lend to success on the job. Whether you’re new to the practice of interviewing or not, if you’re not employing the science of behavioral interviewing in a cross-functional, panel format with scorecards and measures in place at the end of… Continue reading 20 Interview Questions That Will Reveal a Superstar Job Candidate
CPM Spotlight: Sonia Casanova
Sonia Casanova BA (Tourism) MBus (Marketing) MLS FAMI CPM GAICD Sonia Casanova is an owner / director at The Articulate Pear, a boutique marketing, digital and design agency based in regional New South Wales. Having previously held senior roles in the tourism, aviation and financial services industries, Sonia is now focused on assisting organisations in regional… Continue reading CPM Spotlight: Sonia Casanova
Member Spotlight: Jenny Brown
Jenny is the National Marketing Manager at Hunter Douglas, the company behind the iconic market leader Luxaflex Window Fashions brand. She is a senior business leader with over 20 years experience across B2C and B2B covering manufacturing, wholesale and retail channels. Working across all facets of marketing she has a proven track record for delivering… Continue reading Member Spotlight: Jenny Brown