News Corp Australia’s state and regional mastheads will publish ‘The Lost Letters’ to commemorate Anzac Day on Thursday, April 25, bringing to life the words of Diggers not heard in over 100 years.
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Intrepid Travel appoints Yvette Thompson as general manager sales & marketing ANZ
Intrepid Travel, a B Corp-certified leader in responsible travel, has promoted Yvette Thompson into the newly created role of General Manager Sales and Marketing ANZ.
Australians rank education low in Federal Budget priorities, reveals Forethought study
A fresh study by Forethought has revealed only 3.3% of Australians rank education as a top priority for the Federal budget, and that education is falling well behind areas such as cost of living (53%), healthcare (13%) and housing (13%) in terms of priority.
Insights Exchange sheds light on top concerns of Australian consumers in Trendspotting 2024 study
New data from Insights Exchange, a leading authority in Australian demography, has revealed the top concerns affecting Australian consumer behaviours. The data, part of a report titled ‘Trendspotting 2024’, goes beyond expected issues such as rising living costs, climate change, and healthcare affordability, to highlight other deeply concerning issues for Australians.
eSafety Commissioner wins temporary injunction against X in court over violent stabbing pics
Australia’s eSafety Commissioner has won a temporary injunction against Elon Musk’s X (Twitter) platform in the Federal Court to have footage of the violent stabbing in a Sydney church taken down from the social media site.
Unilever’s CEO outlines urgent actions and reallocation of resources in new phase of the FMCG’s sustainability agenda
Unilever CEO, Hein Schumacher, sees a third era in the FMCG’s sustainability approach emerging driven by more urgent actions and reallocation of resources around the FMCG giant’s top sustainability priorities.
BMW Group appoints Alexander Brockhoff as ANZ general manager for MINI brand
BMW Group has confirmed Alexander Brockhoff as the new General Manager for its MINI brand in Australia and New Zealand, effective from May 2024.
Decoding the ‘Science of Loyalty’: Intuit Mailchimp’s new report reveals tactics to foster brand loyalty
Intuit Mailchimp has unveiled a new report titled ‘The Science of Loyalty’, which delves into the factors that influence consumer behaviour and decision-making towards brand loyalty. The report offers 12 actionable tactics that brands and marketers can employ to cultivate loyalty among their customers.
SodaStream’s Earth Day celebration: A new sustainable sparkling water maker
SodaStream, the self-proclaimed ‘#1 sparkling water brand’ globally, is marking Earth Day with a sustainable update to its top-selling sparkling water maker, the Terra, which now features an outer shell crafted from 50% recycled materials.
Retail media meets ‘mobility media’: Uber Rides global ad chief says Australia powering as Uber Ride brand ads drive hard sales via Uber Eats app – but funnel collapse pushes ‘brand-formance’ trend to the fore – and 3% CTRs don’t come cheap
Uber’s ads business is starting to scale and its New York-based boss Michael Akkerman says Australia – one of its best performing markets, with a rapidly growing sales operation – will see the next wave of new formats first. He’s touting retail media meets “mobility media” and a collapsed funnel “brand-formance” model – brand and performance marketing in a single execution. A younger, richer set exposed to an Uber Ride brand ad is driving hard sales via Uber Eats with delivery and verified “closed loop” attribution. Akkerman was in Sydney last week wooing “hundreds” of agency execs and rattling off big numbers. Coke’s gamified ads in the ride business got a tonne of new customers and orders via Eats. Absolut Vodka got a 28 per cent sales increase, HSBC likewise a major uplift – and they are coming back for more. Put a performance element on a brand ad – and a percentage of people will immediately go and buy, says Akkerman, blurring the line between brand and demand that he suggests is a false marketing construct anyway. Just don’t ask for cheap reach, because advertisers are getting “100 per cent share of voice” with “actual humans, not digital representations” and because “bots don’t hail rides”. Hence why Uber’s bullish on hitting a billion dollar ad business very soon – if it hasn’t already.