Jim’s Group, the Australian franchise giant, has announced its expansion into the health and wellness sector with the launch of a new division, Jim’s Remedial Massage.
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Coles’ Premium range brand given new visual flavour with Hulsbosch rebrand
Coles has given its premium Private Label range, Coles Finest, a makover, recruiting Hulsbosch to spearhead a brand transformation project for the Australian supermarket chain.
NAB and TBWAMelbourne launch ‘Wrangle Your Money’ campaign as latest in More than Money series
National Australia Bank (NAB), in partnership with TBWAMelbourne and Mindshare, has unveiled a new campaign titled ‘Wrangle Your Money’, the latest in the ‘More Than Money’ brand platform aimed at assisting customers in making informed financial decisions.
Elle Macpherson returns to the catwalk for Paypal runway at Melbourne Fashion Festival
Australian supermodel Elle Macpherson has made a return to the catwalk after nearly 15 years, gracing the PayPal Runway at the Melbourne Fashion Festival. The event is part of the festival’s premium runway series for 2024, and saw Macpherson donning pieces from Australian brands such as Viktoria & Woods, Aje, and Bianca Spender.
Intuit QuickBooks taps Matt Okine to front new collaborative brand campaign effort
Intuit QuickBooks has unveiled its ‘Business Differently’ brand platform, partnering with Australian comedian Matt Okine to create ‘The Okine Hotline’, which features real stories illustrating the impact of QuickBooks and its app for small business owners.
‘We needed a bigger army’: Accenture Song chief Mark Green says Lumery martech acquisition needed to handle demand amid chief customer officers’ rise, martech-CX-brand mismatch
Accenture Song boss Mark Green said the deal for the 80-staffer martech consultancy The Lumery is about adding firepower, not plugging gaps as demand for end-to-end service capability soars – and the top end of town consolidates CIO, CTO and CMO remits under all-powerful chief customer officers. While some question whether any holdco or consulting firm is truly delivering integrated brand, strategy, tech, CX and data analytics, Green insists accenture Song is walking the talk – and delivering “high double digit” growth as a “standout” performer within the broader Accenture group. Green and the Lumery co-founder and CEO Raj Kumar see that boom accelerating as brands get serious about slicing tech stacks and services that are underperforming and asking much pointier questions both internally and externally in a bid to drive growth through customer experience.
‘Half the impact comes from creative’: System1 customer chief Jon Evans on how to sell-in emotional ad investment to cold, rational CEOs, CFOs – the CMOs nailing it, and why channel mix obsession will waste brands’ biggest investments
Future of TV Advertising international keynote Jon Evans is Chief Customer Officer at marketing effectiveness data firm System1 – and one of the world’s top marketing podcasters. He’s on a mission to help marketers hold the line and sell-in emotional, creative campaign investment to rational, hard-nosed exec teams by better predicting its P&L impacts. While the media industry obsesses on the medium – optimising channel mix, ROI, CPMs, the value equation of the channel – fully half of the business outcome depends on the creative, i.e. the message, per System1’s analysis of 100,000 campaigns. But that message is getting lost says Evans. He wants to help CMOs avoid getting fired by arming them – and the C-suite – with the data to better predict how their ads and massive media investments will perform over the long term. Which just might counteract the accelerating rush to performance channels, with Coke the latest, as marketers seek any kind of validation in the face of exploding remits and intensifying short-term pressure. Plus, he has a toolkit for brand marketers and agencies that unpacks how to build mental availability, cut through and more predictable business results on which to base their media buys.
B2C to B2B: ex-Booktopia CMO Steffen Daleng swaps consumer retail for infrastructure, plots IPO path at Jaybro, drives sweeping digital, martech, ecom, brand overhaul – but some agencies too good to lose
“I didn’t know a lot about B2B – I’m fully aware of that. I didn’t know anything about the infrastructure industry,” says Steffen Daleng, ex-Booktopia marketing chief turned CMO of private equity backed Australian B2B infrastructure company Jaybro. But making a cross-category leap has not slowed him down. Tasked with transforming the digital and marketing capabilities of a complex portfolio of brands and businesses as Jaybro works towards an IPO, Daleng has promptly tabled productivity wins and soothed staff heebie-jeebies as he rewires marketing and digital. He hasn’t been shy in kicking off a swathe of transformation programs, from a martech and ecommerce overhaul to a marketing and digital team restructure, brand auditing, getting a handle on out-of-hand merchandising and extending the customer lens. But within all of that – and amid a remit to centralise – its long-term agency partners appear safe: “Either you build the best in the industry; or you accept when something else is better.”
Noni B, Rivers, Katies parent company faces legal proceedings over alleged consumer law breaches
The Australian Competition and Consumer Commission (ACCC) has initiated legal proceedings against Mosaic Brands in the Federal Court over the company’s alleged failure to deliver several hundred thousand products to customers within the advertised delivery timeframes.
‘Stickiness to kill for’: Misplaced brand safety fears and agencies missing clues see brands shun a million true crime podcast listeners; IAB turns to neuroscience to solve mystery
Misplaced brand safety concerns are robbing advertisers of a million listeners a month, with a stickiness in true crime podcasts that most media channels would kill for, according to IAB and Neuro-Insight. Agencies are seemingly behind the contextual curve, per their latest research, and are yet to put the clues together – despite new evidence staring them in the face. It’s a mystery Neuro-Insight boss Peter Pynta is determined to get to the bottom of.