Marketing is evolving everyday as new advancements in technology augment its capabilities, and Artificial Intelligence, or AI, is absolutely no exception. While AI is often considered something of a fantasy, it is in fact, already integrated into Marketing and business far more than most people realise. AI is destined to have a significant impact not… Continue reading Enhancing Marketing with AI and Automation
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CPM Spotlight: Sarah Zanker
Sarah Zanker is an Account Director at Colmar Brunton, one of Australia’s leading Market and Social Research agencies. Sarah is a trained marketer and business coach, with extensive experience conducting marketing research projects across most sectors including Government. Sarah’s true passion lies in qualitative research and workshops, community and stakeholder engagement, and customer experience research.… Continue reading CPM Spotlight: Sarah Zanker
DIGITAL MediaPRO: An immersive simulation challenge
Are you Australia’s best Digital Marketer? How are your digital media skills? TAKE THE CHALLENGE AND PIT YOUR ABILITIES AGAINST THE BEST OF AUSTRALIAN MARKETERS What is business simulation? Simulations immerse you in the subject and you work to solve the problems in a pressured environment – just like real life. In just a few hours, DIGITAL… Continue reading DIGITAL MediaPRO: An immersive simulation challenge
Building Your Marketing Career Your Way
The practise of Marketing in Australia has always been a rewarding career path, however with the more recent onset of the digital revolution, social media and online disruption, it has evolved to become a very versatile, ever-changing and fulfilling career path. It’s not without its challenges, but certainly not without its benefits, too! Are you… Continue reading Building Your Marketing Career Your Way
AMI Chair Spotlight: Adrian Pursell
Adrian Pursell is a senior consultant at Capital Innovation and has over 20 years of experience in manufacturing and marketing. Having had 15 years of experience with lean management, he combines these methodologies into marketing. As the newly appointed TAS State Committee Chair for the AMI, he says the main reason he he is involved… Continue reading AMI Chair Spotlight: Adrian Pursell
The real power of ‘Giving’
Congratulations to Melissa Jap, the very proud recipient of the prestigious 2017 Tony Palmer – Monash Marketing Award. The Tony Palmer – Monash Marketing Award is presented to a graduating student with a Bachelor Degree in Marketing from Monash University. The Award recognises academic excellence in the discipline of marketing, relevant work experience and genuine passion to become a… Continue reading The real power of ‘Giving’
Why Customer Experience is the Future of Marketing
CX has seen a bit of buzz over the last few months, especially regarding its supposed impact on Marketing. Is it our future? It’s safe to assume yes. There’s a reason why we are all headed towards a greater focus on success through providing positive customer experiences. We are all living in an evolving world… Continue reading Why Customer Experience is the Future of Marketing
Thank you to AMI Awards Judges
After 35 years of celebrating the industry success, we can say with confidence that we wouldn’t be able to make the Awards program such a tremendous success without close involvement of our members. This year, 93 marketing professionals joined the Panel to judge the year’s applications. Thank you! 2017 Awards for Marketing Excellence Judges Mr.… Continue reading Thank you to AMI Awards Judges
The must-know stats from the 2017 Sensis Social Media Report
The Sensis Social Media report is an annual survey of 800 consumers, 1,000 SMBs and 100 large businesses on how they use social networking sites such as Facebook, LinkedIn and Twitter. This year’s report is in two parts, with the consumer results released on 22 June and business results on 29 June 2017. Number of Australians… Continue reading The must-know stats from the 2017 Sensis Social Media Report
Australian Government Grant To Expand behind closed doors’ Membership of Businesswomen and Board Ready Women
Behind closed doors (BCD), a leading national membership for businesswomen and board-ready women, will this year expand its membership after receiving a $102,300 grant from the Department of the Prime Minister and Cabinet’s Office for Women under the Women’s Leadership and Development Strategy (WLDS). The Supporting Businesswomen to Success Scholarship provides opportunities for female managers aspiring to… Continue reading Australian Government Grant To Expand behind closed doors’ Membership of Businesswomen and Board Ready Women