A new report from Power Retail and the Australian Loyalty Association (ALA) has revealed that nearly 60% of Australians are reluctant to share their data with retailers.
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The mindset shift on customer data preparing Big4 for Privacy Act’s ‘radical shift of risk’ – and seven steps every brand should now take
Big4 CEO Sean Jenner, says it’s all about respect. Getting the holiday park operator on the path to privacy by design has been an all-of-business ambition stretching from new tools, systems and processes to a cultural mindset that recognises customer data as something brands are given permission to utilise, not own. It’s a big job “eating the elephant”, as Jenner puts it, but necessary for businesses to ensure they’re not crippled by the transformative changes Australia’s new-look privacy legislation is expected to throw their way. The key is to recognise this is as much about humans and respect for data as it is about operational change, Salinger Privacy principal, Anna Johnston, says: “Privacy compliance cannot be seen as the job of just one person, it’s not a tickbox exercise, it can’t be automated … You can’t avoid the privacy rules by applying some basic de-identification techniques and thinking you are now exempt.” She outlines a seven-point plan every brand should now take.
Coles Express transitions to Reddy Express with the aid of Spinach
Fuel and convenience retailer, Coles Express, is transitioning its brand across to Reddy Express and launched the first two campaigns revealing its new branding and communications approach.
Coles Express transitions to Reddy Express with the aid of Spinach
Fuel and convenience retailer, Coles Express, is transitioning its brand across to Reddy Express and launched the first two campaigns revealing its new branding and communications approach.
Westpac unveils ‘Pay with Points’ feature for Altitude reward customers
Westpac is claiming an Australian first with a new feature that allows its loyalty rewards customers to use their Altitude Points for any credit card purchase, at any time.
IAG’s Zara Curtis drops insurance for women’s media; lands as Mamamia’s first chief content officer
IAG marketer Zara Curtis has called time on more than six years at the parent company of NRMA Insurance, CGU and ROLLiN’, returning to her media industry roots to step into the newly created role of Chief Content Officer (CCO) for Mamamia.
Cuddly Fabric Softener embraces everyday gestures in ‘Love that Lingers’ campaign
Cuddly Fabric Softener, is focusing on small, everyday gestures that express love in its latest campaign, ‘Love that Lingers’.
‘Home loan opportunities have tripled’: NAB, ANZ, Commbank eye huge ROI from real-time decisioning – as retail and consumer brands move in
Most of Australia’s biggest banks, along with globals like Wells Fargo, Citibank, and Rabobank are betting large on Real-Time Interaction Management (RTIM) – also called real-time decisioning. It doesn’t come cheaply: Forrester Research suggests average annual costs if circa $1.7m, sometimes running as high as $7m. But those investments are paying off – and some banks are generating returns into the hundreds of millions of dollars. Hence customers tend to pick and stick, with 80 per cent saying they are happy with their suppliers. Pega and SAS dominate – with the former in particular carving out Australia’s addressable market. But there’s also room for others in a category that extends into journey orchestration, personalisation, and cross-channel marketing – particularly as retail and consumer brands start to pile in.
‘Home loan opportunities have tripled’: NAB, ANZ, Commbank eye huge ROI from real-time decisioning – as retail and consumer brands move in
Most of Australia’s biggest banks, along with globals like Wells Fargo, Citibank, and Rabobank are betting large on Real-Time Interaction Management (RTIM) – also called real-time decisioning. It doesn’t come cheaply: Forrester Research suggests average annual costs if circa $1.7m, sometimes running as high as $7m. But those investments are paying off – and some banks are generating returns into the hundreds of millions of dollars. Hence customers tend to pick and stick, with 80 per cent saying they are happy with their suppliers. Pega and SAS dominate – with the former in particular carving out Australia’s addressable market. But there’s also room for others in a category that extends into journey orchestration, personalisation, and cross-channel marketing – particularly as retail and consumer brands start to pile in.
Booming shopping apps Temu and Shein trigger surge in digital ad costs, pressure ecom pureplays
Australian ecommerce sales grew 4 per cent in the March quarter but China’s surging shopping apps, led by newcomers Shein and Temu, are outbidding rivals and pushing up digital ad costs globally. It’s partly behind retailers refocusing on loyalty programs and loyal shoppers for growth instead of more expensive customer acquisition via media channels – search and social particularly. Shein and Temu are both nudging $1bn in online sales each in Australia. According to March Quarter digital commerce data from Salesforce, luxury handbags, toys and consumer electronics were categories hit hardest while budget and mid-range handbags increased 7 per cent and health and beauty overall was pacing at a 12 per cent increase.