The US House of Representatives passed a bill today that moved the country closer to an outright TikTok ban. The bill passed by 352 votes to 65 and now moves to the US Senate.
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Australian economy is shaping up to be a tale of two halves for consumer sentiment and spending, say EY, Deloitte and Roy Morgan economists, and retail conditions are adapting to suit
Ernst & Young Oceania chief economist, Cherelle Murphy, is predicting a year of two halves for sentiment and spending as consumers with a mortgage or rental agreement trudge through months more of tougher cost-of-living conditions before getting a minor reprieve through real wage growth and tax cuts. She’s not alone – latest Roy Morgan consumer confidence figures tell a similar story of the early parts of 2024. Yet while retailers continue discount heavily after the slowest year for retail sales growth in a generation, according to Deloitte Access Economics, market indicators suggest retailers think the worst is behind for shoppers.
Market mix modelling, bold brand bets and AI-powered personalisation at scale: How Domain’s CMO is reeling-in REA as greater firepower blitzes category curve
Domain CMO, Rebecca Darley, is bullish about the property marketplace’s commercial performance against its larger rival, REA Group, and she has the figures to back her up. While overall category audience growth hit 5 per cent according to Ipsos’ Spring 2023 figures, Domain more than doubled performance against its major competitor, chalking up 10.3 per cent audience growth versus its rival’s 4 per cent. Meanwhile its media business is up 30 per cent this financial year – and Darley’s targeting greater gains across utilities, finance and insurance. All of which adds directly to the bottom line for a marketer with an acute commercial focus. From building a proprietary market mix model and trebling internal data, tech and advertising team headcount, to driving dynamic AI-powered personalisation at scale, investing in a big brand platform, and emphasising internal capability, Darley believes she’s found the smarts that deliver results now resonating in the boardroom.
Over half of Australian consumers will switch brands over poor digital experience, reveals Publicis Sapient survey
A new survey by Publicis Sapient has found 53% of Australian consumers would consider switching brands if they were unsatisfied with their digital commerce experience.
Tackling the gender pain gap: Nurofen’s long-term, responsible brand play highlighting another gender gap in the Australian market
Amid heated conversation around Australia’s gender pay gap and women’s progress, Reckitt Benckiser brand, Nurofen, debuted its new campaign, ‘See my pain’ and first-ever Australian Gender Pain Gap Index Report. It reveals a 7 per cent gap existing between women and men nationally when it comes to pain diagnosis and management, and takes its cues from the debut of similar benchmark UK research kicked off by Nurofen last year. Beyond the supporting campaign, Nurofen is backing up its commitment to change by helping train 9,000-plus pharmacists on how to avoid unconscious bias when dealing with female consumers. It’s no commercial ploy to sell another packet of Zavance, says Reckitt marketing director health ANZ, Holly McCarthy, but a multi-year effort to wield brand power to progress action and advocacy against an all too real bias.
Great Southern Bank gains B Corp status, launches extended sponsorship and targets underserved small business market with new digital tool
Great Southern Bank (GSB) has joined the ranks of Certified B Corporations (B Corp), a global network of over 7,800 businesses committed to making a positive impact beyond profits.
Westfield, Disney extend partnership into second year
Westfield has entered a second year of collaboration with The Walt Disney Company, extending their partnership into 2024.
The Hallway and Wholegreen Bakery unveil world’s first GF ‘cardboard cake’
Independent advertising agency, The Hallway, has teamed up with Sydney Gluten free bakery, Wholegreen Bakery to create what they’re calling the world’s first ‘Cardboard Cake’.
McDonald’s A/NZ launches ‘Surprize Fries’ promotion in collaboration with multiple agencies
McDonald’s Australia and New Zealand is set to launch a new promotion, ‘Surprize Fries’, in partnership with a host of agencies including tms, Akcelo, DDB, Creata, Digitas, Track, Mango, and OMD.
Aesop styles up a digital and martech overhaul to drive ecommerce sales, omnichannel customer success rates – but it can’t be done without securing trust and an exchange of first and zero-party data, says the luxury brand’s digital chief
Faced with under-industry average ecommerce sales, a desire to win back lapsed customers, along with ambitions to increase replenishment and frequency rates, luxury beauty brand posterchild, Aesop, has embarked on a digital and martech strategic plan and personalisation journey. Now owned by industry giant L’Oreal, plans are underway to discover which tech stacks and capabilities can be leveraged to further Aesop’s omnichannel customer experience quest. Through all of it, Aesop’s digital strategy leader Richard Lindmark is only too well aware of the need to obtain zero and first-party data to drive its personalisation and experience ambitions. And that means putting customer trust before everything else.