Netflix has laid out plans to bring its ad tech in-house by the end of 2025, doing away with it’s reliance on external partners.
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Fortress Games appoints Organic and One Green Bean for PR, social and content
Fortress Games, the Australian gaming and interactive experiences company, has appointed Organic, One Green Bean and the Havas Network to handle its PR, social and content.
Kantar unveils blueprint for brand growth based on differentiation, being more present and predisposing people as growth levers
Optimising distribution, customer journeys, range, pack, pricing and promotions can win your brand 7x more buyers versus those present in only of buying occasions, according to Kantar.
P&G goes hard for Paris 2024 Olympics and Paralympics
Procter & Gamble (P&G) has unveiled it’s plans to roll out Olympic and Paralympic-inspired campaigns across more than 30 of its brands to leverage the opportunity of the upcoming Paris games.
KFC, Telstra, ALDI top inaugural Australian Top 10 Favourite Ads survey
The Research Agency (TRA) has extended its New Zealand’s Top 10 Favourite Ads survey, with KFC’s ‘Look on the Fried Side of Life’ taking out the top spot in the inaugural Australian rankings.
Pizza Hut Australia slapped with $2.5m fine for breaching spam laws
The Australian Communications and Media Authority (ACMA) has issued Pizza Hut Australia a hefty $2,502,500 fine for breaching Australian spam laws, following an investigation into more than 10 million marketing messages across a four-month period from January to May 2023.
Chaos incoming: Omnicom, News, Journey Beyond, LiveRamp, Adfixus forecast deep impact as privacy overhaul accelerates, brands scramble for consent, legal teams fear ‘fair and reasonable’ fallout
It’s not just third-party cookies that will cause signal loss for brands. With privacy law reforms speeding towards the marketing and media industry, pretty much every identifier used for ad targeting is under threat. During this week’s D_Coded News Corp event, panellists from Journey Beyond, Omnicom, Adfixus and LiveRamp predicted chaos ahead but some emerging opportunities – including a 150 per cent lift in performance for Journey Beyond off its News Corp partnership – if consented first party data is harnessed right.
New On the Menu challenges social stigma around frozen food with new brand strategy
On The Menu, a prominent frozen ready-meal brand under the Patties Food Group umbrella, is hoping to overcome ‘freezer shame’ with a refreshed brand strategy and national campaign in collaboration with TBWAMelbourne.
NielsenIQ unveils ‘NIQ Ask Arthur’: a GenAI-powered tool for streamlined data analysis
NielsenIQ (NIQ) has launched an AI-based tool, ‘NIQ Ask Arthur’, which has been integrated into NIQ Discover. The tool offers AI-guided global search and personalised recommendations, aiming to streamline data analysis and facilitate informed decision-making. The development of ‘NIQ Ask Arthur’ has been led by NIQ Labs, the innovation arm of NIQ.
Val Morgan Digital study reveals ‘Money Dysmorphia’ among young Australians
New finance research study on ‘Money Dysmorphia’ among young Australians conducted by Val Morgan Digital has revealed a distorted view of financial health that’s leading to contradictory and potentially harmful financial behaviours.