Many brands have turned off their marketing efforts during the pandemic, but Jill Avery, Senior Lecturer at Harvard Business School, and Richard Edelman, CEO of Edelman, argue that now is the time when customers need to hear from you most. But what do you say? As the COVID-19 virus pandemic began to sweep across the world, Doug McMillon and his… Continue reading How brands can help during a crisis
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Responding to Coronavirus: A Playbook for Marketing and Communications
We all know that we should have a plan for what to do in case of an emergency. And yet, we all seem to be taken off guard when an actual emergency arises. Blame human nature, but planning ahead for a crisis is often left until there is no time to plan, and then a… Continue reading Responding to Coronavirus: A Playbook for Marketing and Communications
Ric Navarro: A Guide to championing the customer
Ric Navarro, AMI’s recently minted 2019 CPM of the Year, and author of best-selling book, “Marketing With Purpose: a C-suite guide to being truly customer-centric”, knows the key to achieving a customer-centric culture starts from within an organisation. As the recipient of the Certified Practising Marketer (CPM) of the Year Award, the Australian Marketing Institute… Continue reading Ric Navarro: A Guide to championing the customer
Nick Kariotoglou: Can’t buy me love.
Can’t buy me love. Australian Marketing Institute Director, Nick Kariotoglou weighs in on why brands should focus on romance over revenue this Valentine’s Day. There is nothing romantic about consumerism, and Australians agree – 40 per cent believe February 14 is a day purely designed for florist and card companies to cash in[1]. With society evolving, there… Continue reading Nick Kariotoglou: Can’t buy me love.
Presentations – Seven Seconds or You’re History
Making a great opening has always been important but how important has been highlighted by research by Vanessa van Edwards and Brandon Vaughn in a well-structured experiment with Ted talks, writes PowerfulPoints CEO, Lee Featherby. Their research found that people will make up their mind about you in the first 7 seconds and after that, it’s… Continue reading Presentations – Seven Seconds or You’re History
Fabian Marrone: From boldness and bravery comes change
Marketing has undergone a rapid transformation, fueled by greater investment in digital and technology, a fundamental change in the way customers consume content, and a shift in their decision-making and behaviour from a wants-and-needs basis to an alignment of their values with those of their favoured organisations. These changes have seen more marketers emerge that… Continue reading Fabian Marrone: From boldness and bravery comes change
Simon Sinek’s 5 questions for leaders
Ahead of his March 2020 The Growth Faculty events in Sydney, Melbourne and Auckland, and the release of his highly anticipated new book, The Infinite Game, we’re exploring the fresh leadership insights from Simon Sinek. His five-step framework equips leaders with the skills to tackle disruption, lead with greater impact and adopt an infinite mindset. What is an Infinite Game? It… Continue reading Simon Sinek’s 5 questions for leaders
Roll of honour for AMI’s longstanding members – December 2019
We’re proud to build a strong community of marketers who dedicated to their continuing professional growth and we would like to honour longstanding members of the Institute for their ongoing support and contributions! Below is the list of AMI Members who celebrate their “milestone” membership anniversary in 2019. We are thankful to have a strong, growing… Continue reading Roll of honour for AMI’s longstanding members – December 2019
Ky Wilson wins three Stevie Awards for Women in Business
Ky Wilson General Manager of Membership & Marketing at APPA, the largest and most influential promotional products association in Australasia, has been named the winner of a Silver Female Executive Stevie® Award, a Bronze Female Innovator, and Bronze Woman of the Year at the 16th annual Stevie Awards for Women in Business. The Stevie Awards… Continue reading Ky Wilson wins three Stevie Awards for Women in Business
Don’t let your small budget get in the way of your big ambitions
Often seen as a cost centre, many businesses struggle to understand that marketing can make a business money. That’s right. Marketing, when done correctly, will increase your revenue. Yet it is all too common to hear the phrases- “I don’t have the time, money or *insert excuse* for marketing…” If I had a dollar for every… Continue reading Don’t let your small budget get in the way of your big ambitions