Honda Australia has announced a significant reshaping of its marketing and agency model, ditching Zenith Media, Wavemaker and TRP and appointing Howatson+Company as its new media and creative agency partner across its Automotive, Motorcycles and Power Equipment divisions.
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Southern Phone slapped with $244,140 penalty for mishandling customer complaints
Southern Phone Company Limited (Southern Phone), owned by AGL Energy, has been fined $244,140 for inadequate customer complaint handling by the Australian Communications and Media Authority (ACMA).
Telstra cuts up to 2800 jobs amidst sweeping structural changes
Telstra has confirmed that up to 2,800 jobs may be on the chopping block as the telecommunications business looks to introduce a range of cost cutting measures that will see significant organisational changes to its direct workforce.
Webjet explores demerger of leading divisions as it reports record FY24 results
Webjet, the online travel agency, has confirmed it is exploring a separation of its two leading divisions, WebBeds and Webjet B2C via a demerger.
National Breast Cancer Foundation recruits Futurebrand Australia for new brand strategy
The National Breast Cancer Foundation (NBCF), Australia’s leading not-for-profit organisation funding breast cancer research, has teamed up with FutureBrand Australia to develop a new brand strategy.
Accor connects up with Everyday Rewards on first points transfer partnership
Accor and Everyday Rewards have joined forced to give Accor’s lifestyle loyalty programme members, ALL – Accor Live Limitless, the ability to transfer their points to the Everyday Rewards program.
Where partnerships get interesting: Crown, Initiative, Paramount cite commitment to ‘pie in the sky’ thinking as critical to realising MasterChef Alumni dining experience
Nine months into debuting a much-needed brand repositioning, Crown Melbourne has debuted a unique restaurant experience onsite manned by Alumni chefs of TV reality program, MasterChef. It’s a unique partnership all parties behind it say required skin in the game, trust and belief in possibility to realise. It’s seen thousands of consumers join the waitlist for leading chefs – and foodies coming back for second helpings.
ACCC publishes interim digital platforms report, raises concerns over consumer data collection practices
The Australian Competition and Consumer Commission (ACCC) has published the initial findings of its digital platforms services inquiry, raising concerns over consumers’ lack of visibility and choice in data collection practices.
International Olympic Committee, Deloitte Iaunch new metric for success in joint campaign
The International Olympic Committee (IOC) and Deloitte have launched a co-branded campaign titled ‘The First Effect’.
SenateSHJ finds crises can slash share prices by as much as 50%
Independent consultancy SenateSHJ has published new research into the financial impacts of crises, revealing that crises can lead to a staggering 50% drop in share price.