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How is SA tourism bucking the trend?

How SA Tourism competes and wins domestically and globally against bigger budgets and brands with Brent Hill Adelaide doesn’t have an Opera House, there’s no Barrier Reef, no Uluru, and the City of Churches tag doesn’t always help,  yet tourism is one of South Australia’s economic success stories over the past few years as Adelaide increasingly… Continue reading How is SA tourism bucking the trend?

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The Australian Marketing Institute celebrates industry success at the 2019 Marketing Excellence Gala

Fabian Marrone (CMO of the Year), TelstraSuper  (Customer Retention winner) and News Corp Australia + The Heart Foundation are among major winners following the Australian Marketing Institute’s (AMI) 2019 Marketing Excellence Gala, which took place last night (16 October) at Pullman on the Park, Melbourne. In its 38th year, the AMI Awards for Marketing Excellence… Continue reading The Australian Marketing Institute celebrates industry success at the 2019 Marketing Excellence Gala

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Announcing the full list of AMI Awards for Marketing Excellence National Finalists

Congratulations to this year’s AMI Awards for Marketing Excellence National Finalists!  Winners will be announced at the 2019 AMI Marketing Excellence Gala at Pullman Melbourne On The Park on October 16. Join your community of Australian Marketers to celebrate and enjoy a rewarding evening that all marketers deserve. To ensure your spot at the AMI Awards Ceremony,… Continue reading Announcing the full list of AMI Awards for Marketing Excellence National Finalists

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How generational stereotypes hold us back at work

The Silent Generation, baby boomers, Generation X, millennials, Gen Z — we’re all in the workforce together. How are our assumptions about each other holding us back from working and communicating better? Social psychologist Leah Georges shows how we’re more similar than different and offers helpful tactics for navigating the multigenerational workplace. This talk was presented… Continue reading How generational stereotypes hold us back at work

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Spotlight on Jane Hillsdon: Three lessons in thrift for small business marketing

Dragonfly Marketing. Pic: Lindsay Moller Photography

Big bucks or small change, marketing budget management can make or break a business. Jane Hillsdon, founder and managing director of Dragonfly Marketing and author of “How to do Marketing – A Comprehensive Guide for Small Business” shares three lessons in thrifty marketing from years of experience making magical marketing for small budget, small business. Nine… Continue reading Spotlight on Jane Hillsdon: Three lessons in thrift for small business marketing

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For Love or Money 2019: Latest customer loyalty research

The annual customer loyalty and loyalty program research –The For Love or Money 2019 uncovered some valuable insights to enhance and build customer loyalty strategies and loyalty programs. Commissioned by The Point of Loyalty, the research was conducted independently by First Point Research and Consulting in the first quarter of 2019 through a national online panel of 1,000… Continue reading For Love or Money 2019: Latest customer loyalty research

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AMI Awards for Marketing Excellence WA State Finalists Revealed!

Last night at the State Finalist Reveal Night in Perth AMI showcased the best of the best marketing campaigns from the state and announced the Western Australian 2019 AMI Awards for Marketing Excellence finalists! Congratulations to everyone who entered the AMI Awards for your ongoing commitment to marketing excellence. Each year the AMI Awards recognises campaigns from… Continue reading AMI Awards for Marketing Excellence WA State Finalists Revealed!

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AMI Awards for Marketing Excellence NSW State Finalists Revealed!

Last night in Sydney we kicked off the first of the Networking & State Finalist Reveal Nights and now we can announce the finalists for NSW! Congratulations to everyone who submitted an award entry in NSW, there truly were some incredible campaigns in the running from marketing teams big and small. Thank you to the… Continue reading AMI Awards for Marketing Excellence NSW State Finalists Revealed!

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Understanding and cultivating self-awareness

Self-awareness seems to have become the latest management buzzword — and for good reason. Research suggests that when we see ourselves clearly, we are more confident and more creative. We make sounder decisions, build stronger relationships, and communicate more effectively. We’re less likely to lie, cheat, and steal. We are better workers who get more promotions. And we’re more-effective leaders with more-satisfied employees and more-profitable companies, writes Harvard Business Review‘s Tasha Eurich.… Continue reading Understanding and cultivating self-awareness

Marketing Specialist? Learn What Australian Industry is Looking For

Are you a global marketing professional interested in bringing your experience and talents in Australia for better career opportunities? A fresh Australian marketing graduate applying for jobs in the industry? Or an organisation trying to recruit and retain high-quality global talent in the marketing industry? VETASSESS offers various skills assessment products to benefit the overall… Continue reading Marketing Specialist? Learn What Australian Industry is Looking For

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