The International Olympic Committee (IOC) and Deloitte have launched a co-branded campaign titled ‘The First Effect’.
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SenateSHJ finds crises can slash share prices by as much as 50%
Independent consultancy SenateSHJ has published new research into the financial impacts of crises, revealing that crises can lead to a staggering 50% drop in share price.
Lego’s in-house model clicks into place: Nicole Taylor on creative firepower, expanding remits, paid-owned shift, when to say no – and bringing in big hitting agencies on her terms
She’s retuned the language of the in-house agency team from campaigns to content supply, embraced measurement and utilisation, brought in new senior creative talent, killed off a bunch of meetings and stopped the automatic response to ticking every box in a brief. And more transformation is inevitable, says SVP and head of Lego’s internal agency, Nicole Taylor, as the world of media and consumer engagement continues to fragment and brands pursue owned and earned content – along with shared spaces – with even more vigour.
Albanese Government to establish Select Committee into social media
The Albanese Government has announced plans to establish a Joint Parliamentary Select Committee to investigate the influence and impacts of social media on Australian society.
Netflix to bring ad tech in-house
Netflix has laid out plans to bring its ad tech in-house by the end of 2025, doing away with it’s reliance on external partners.
Fortress Games appoints Organic and One Green Bean for PR, social and content
Fortress Games, the Australian gaming and interactive experiences company, has appointed Organic, One Green Bean and the Havas Network to handle its PR, social and content.
Kantar unveils blueprint for brand growth based on differentiation, being more present and predisposing people as growth levers
Optimising distribution, customer journeys, range, pack, pricing and promotions can win your brand 7x more buyers versus those present in only of buying occasions, according to Kantar.
P&G goes hard for Paris 2024 Olympics and Paralympics
Procter & Gamble (P&G) has unveiled it’s plans to roll out Olympic and Paralympic-inspired campaigns across more than 30 of its brands to leverage the opportunity of the upcoming Paris games.
KFC, Telstra, ALDI top inaugural Australian Top 10 Favourite Ads survey
The Research Agency (TRA) has extended its New Zealand’s Top 10 Favourite Ads survey, with KFC’s ‘Look on the Fried Side of Life’ taking out the top spot in the inaugural Australian rankings.
Pizza Hut Australia slapped with $2.5m fine for breaching spam laws
The Australian Communications and Media Authority (ACMA) has issued Pizza Hut Australia a hefty $2,502,500 fine for breaching Australian spam laws, following an investigation into more than 10 million marketing messages across a four-month period from January to May 2023.