Creative minds are EVERYTHING in the world of Marketing. Who knew a playful interactive mobile game could raise more awareness about Canberra? The ACT state winner of AMI’s 2018 Tourism and Hospitality Marketing award, VisitCanberra, did it and no one could’ve done it better. Following the announcement of Canberra ranking #3 in Lonely Planet’s Best in… Continue reading AMI Awards stories: VisitCanberra’s ‘One Good Thing After Another’ Campaign
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Demetri Hughes steps down as AMI QLD Chair to launch game-changing program for disadvantaged students
Demetri Hughes has stepped down as Australian Marketing Institute (AMI)Queensland State Chair to take on a challenge close to his heart – heading one of Australia’s first mentor programs for promising marketing university students from disadvantaged backgrounds. The leading branding expert and Managing Director of 1Up Communications will help vulnerable youth to identify their hidden potential through the… Continue reading Demetri Hughes steps down as AMI QLD Chair to launch game-changing program for disadvantaged students
Spotlight on Hamish Wyatt: 4 Business Strategy and Creative Tips for Marketers
Hamish Wyatt, CPM, Owner and Founder of Wyatt Media, shares 4 Business Strategy and Creative Tips for Creative Marketers. Tip #1 Finding the perfect balance of marketing, design, sales and technology skills in your content and user experience. Most new websites are an opportunity for a business to get clarity around who it is, what it actually… Continue reading Spotlight on Hamish Wyatt: 4 Business Strategy and Creative Tips for Marketers
Australia’s Royal Commission Report Highlights the Need for Blockchain Technology
Australia’s Royal Commission Into Misconduct in the Banking, Superannuation and Financial Services Industry (Banking Royal Commission for short) revealed a few rather concerning banking related misconducts in dire need of addressing. This high profile investigation was initiated in December 2017, and the report came in on February 6th, 2019. It unveils some rather shocking practices… Continue reading Australia’s Royal Commission Report Highlights the Need for Blockchain Technology
Four of the Best Books on Marketing – Must-read International Bestsellers
It’s time to let the best business brains inspire you to act. Get instant access to our online book club; an ever-growing, curated collection of exclusive webcasts with best-selling authors and future thinkers. Simply log in to The Growth Faculty On Demand. You’ll find over 100 best-selling authors who share key concepts from their books in 20… Continue reading Four of the Best Books on Marketing – Must-read International Bestsellers
12 Facts You Didn’t Know About Webinars
Are you looking for innovative ways to acquire, nurture and grown your audience? Well here’s some information that might surprise you. They’re inexpensive. Easily accessible. Relatively quick. Some people love them and some don’t. But there’s no question that webinars are here to stay. In an article published on Inc, Gene Marks explains why webinars are thriving. 73 percent… Continue reading 12 Facts You Didn’t Know About Webinars
PWC’s Journey To Digital Trust Report
If the lifeblood of the new digital economy is data, then its heart is digital trust. It’s been long established that building – and keeping – the trust of customers is a non-negotiable, writes Steve Ingram, the leader of PwC Australia’s Cyber practice and Asia-Pacific cyber leader. Building trust is a journey worth taking But in order… Continue reading PWC’s Journey To Digital Trust Report
Australian Marketing Institute appoints John Clay as its newest Director of the Board
The Australian Marketing Institute (AMI) is pleased to announce the appointment of its newest member, John Clay to its Board of Directors effective from the conclusion of the 2018 Annual General Meeting. Coming from an professional Marketing background, John has considerable experience in the domain of Marketing, having held senior roles in the corporate sector including… Continue reading Australian Marketing Institute appoints John Clay as its newest Director of the Board
CMO Council Partners with Australian Marketing Institute
The AMI has negotiated a heavily discounted CMO Council premium content subscription offer for AMI Members with savings of over $AU400. This influential marketing think tank based in the United States curates global market insights and publishes best practice studies, reports and publications. Its 15,000 members in 110 countries control some $500 billion in annual, aggregated marketing spend.… Continue reading CMO Council Partners with Australian Marketing Institute
AMI Launches AMI Marketing Expert Program
The Australian Marketing Institute (AMI) recently announced the launch of their AMI Marketing Expert Program, in partnership with Deakin University. Using Deakin’s Professional Practice credentials for the assessment of marketing capability, the AMI Marketing Expert Program certification will establish a recognised industry proficiency and a new way for marketing professionals to have their expertise recognised.… Continue reading AMI Launches AMI Marketing Expert Program