Under the new partnership, both memberships will be able to leverage their existing qualifications and experience to work to become a Chartered Member of CIM or join AMI’s Certified Practicing Marketer program (CPM).
Additionally, AMI accredited universities will be recognised under the partnership and their students will get access to the CIM Student portal and resources.
Chris Daly, CEO of CIM, remarked that: “This new partnership is excellent news for both membership bases. It was clear very early on in our discussions that the AMI shared our passion for upskilling through training and qualifications. The new partnership will enable us to provide access to the very latest training, research, thought leadership, webinars and best practice – making Australian and British marketers the envy of the world.”
“My special thanks to AMI director, John Clay, and AMI CEO, Narendra Prasad and his team for the way they have worked with CIM’s Chris Daly and his team to bring about this exciting partnership.” – Andrew Thornton, AMI Chair.
This is certainly a significant development in the AMI’s near 90 year history of supporting our members and the marketing industry in Australia.
To see a full list of virtual courses, open to AMI and CIM members click here.
In announcing the partnership, AMI Chair, Andrew Thornton, said: “this is a significant development that will strengthen the professional development opportunities for marketers in Australia as well as the UK. Members of the AMI and CIM will be able to take advantage of joint membership at a preferential rate, allowing for best practice, training and resources to be shared”.
“AMI Member feedback, both individual and corporate, has indicated a desire to access world class continuing professional development that is second to none. The partnership with CIM enables the AMI to do just that with the benefit of an international context”, he said.
Mr. Thornton added that: “AMI accredited universities will be recognised under the partnership and their students will get access to the CIM Student portal and resources”.
The partnership is designed to provide a synergistic response to the challenges marketers face, promoting the sharing of ideas and driving innovation. The joint membership will enable AMI members who are also CIM members to benefit from a 15% reduction in CIM training course fees. This will allow members to access over 90 virtual training courses ranging from digital marketing and brand strategy to product management and customer experience.
Each CIM training course will be virtually hosted by a renowned subject matter expert enabling attendees to immediately apply the latest best marketing practice to their daily activities. Completion of the courses will see AMI and CIM members receive a globally recognised certificate from CIM, which they can use to demonstrate their commitment to Continuing Professional Development (CPD).
Under the new partnership, both memberships will be able to leverage their existing qualifications and experience to work to become a Chartered member of CIM or join AMI’s Certified Practicing Marketer programme (CPM).
Discussing the joint-partnershipChris Daly, CEO of CIM said: “This new partnership is excellent news for both membership bases. It was clear very early on in our discussions that
the AMI shared our passion for upskilling through training and qualifications. The new partnership will enable us to provide access to the very latest training, research, thought leadership, webinars and best practice – making Australian and British marketers the envy of the world.”
To see a full list of virtual courses, open to AMI and CIM members click here.
About CIM:
For over 100 years, CIM has supported the marketing sector. With over 20,000 members in more than 100 countries, CIM strives for business leaders and opinion formers to recognise the positive contribution professional marketing can bring to their organisations, the economy and wider society. We support, develop and represent marketers, organisations and the profession all over the world. Our ability to award Chartered Marketer status recognises a marketer’s commitment to staying current and abiding by a professional Code of Conduct. While our diverse range of training courses and world-renowned qualifications enable modern marketers to thrive in their roles and deliver long-term success for businesses. Find out more about CIM by visiting www.cim.co.uk
AMI is a robust community of dedicated marketing professionals – some of our valued members have been supporting the Institute and wider industry for multiple decades! We’re thrilled to commemorate the membership anniversaries of these longstanding members.
Congratulations and thank you to all AMI Members reaching a significant milestone in 2021. We truly appreciate your commitment and contributions over the years.
The 2021 AMI Roll of Honour for Members
The following AMI Members celebrate a major membership milestone in 2021.
The Australian Marketing Institute (AMI) has announced the national and state winners for the 2021 AMI Awards for Marketing Excellence at this year’s award ceremony. For 40 years, the awards have been providing an opportunity to celebrate individuals and organisations that have achieved extraordinary success from innovative and effective marketing practices.
Each of the 18-campaign categories and 9 special category submissions have been assessed by the industry’s most senior marketing leaders. Led by an independent judging panel of over 100 Certified Practising Marketers, the winners were determined by considering B2B and B2C metrics, success factors, as well as the link between strategy, execution and outcomes achieved.
2021 Winners highlights:
McGrath Foundations revolutionary ‘The Virtual Pink Seat Campaign’ winning the coveted 2021 Campaign of the Year
Claire Bennett’s ‘Original Tasmanian Timber’ campaign winning an astonishing four campaign category awards
Australia Post Marketing Team for winning Marketing Team of the Year for their unique role in serving all Australian communities to thrive during COVID19
David Koch being awarded the 2021 prestigious Sir Charles McGrath Award
Hosted by ex-journalist turned CEO, Kate Mills, the Gala also included special guest speakers, Tony Quarmby, from Northern Territory Tourism, who won Chief Marketing Officer and Campaign of the Year for 2020. Chris Taylor, Chief Marketing and Experience Officer from Movember, and Marnie Baker, Chief Executive Officer, Adelaide and Bendigo Bank who won the prestigious 2020 Sir Charles McGrath Award.
For more information about the AMI Awards for Marketing Excellence categories, the judging process and partnership opportunities, click here.
2021 AMI Award for Marketing Excellence Winners (National):
CAMPAIGN CATEGORIES
CATEGORY
ENTRY
Acquisition Marketing
Youfoodz Healthy Eating Made Easy
Brand Revitalisation
Claire Bennett Original Tasmanian Timber
Content Marketing
NAB Six Black Pens NAB Federal Budget 2020
Creativity in Brand, Product or Service Marketing
Visit Victoria Principle Media Group (PMG) SIRAP Motion Lab | MediaCom Click for Vic
Customer Experience Marketing
Steel-Line Garage Doors Digital Marketing Transformation
Event or Experiential Marketing
ISPT JLL | Trilogy Advertising & Marketing The 7 Wonders of Forrest Chase – Christmas 2020
Insight Driven Marketing
Claire Bennett Original Tasmanian Timber
Integrated Marketing Communications Program
Claire Bennett Original Tasmanian Timber
Loyalty And Retention
Study Adelaide Summer in Adelaide
Market and Consumer Research
Civil Aviation Safety Authority Know Your Drone
Not for Profit Marketing
McGrath Foundation The Virtual Pink Seat Campaign
Product or Service Revitalisation
Claire Bennett Original Tasmanian Timber
Public Sector Marketing
Queensland Health Khemistry Dear Mind
Small Budget Marketing
BMW Group Australia Lucio.AI My MINI
Social Change Marketing
Civil Aviation Safety Authority Know Your Drone
Social Media Marketing
QueenslandRail High Voltage Can Jump Phase Two
Sponsorship Effectiveness
Dexus ‘Leasing 101’ with the Sydney Swans
Student Achievement
Maham Fahar Qaiser Deakin University
SPECIAL CATEGORIES
CATEGORY
ENTRY
Certified Practicing Marketer of the Year
Kristie Atkins Jane Hillsdon
Chief Marketing Officer of the Year
Tom Woodward
Campaign of the Year
McGrath Foundation The Virtual Pink Seat Campaign
Emerging Marketer of the Year
Tiarna Pepall
Future Leader of the Year
Michelle Fifi
Life Member
Trevor Clark OAM Lynda Cavalera
Marketing Agency of the Year
Rocket Agency
Marketing Team of the Year
Australia Post Marketing Team
Sir Charles McGrath Award
David Koch
Click here to check out the 2021 official AMI digital Awards book and explore the winning national campaigns.
McGrath Foundation ‘The Virtual Pink Seat Campaign’ – 2021 Campaign of the Year
Inner Health Plus Double Strength Launch – QLD Product or Service Revitalisation
2021 AMI Award for Marketing Excellence Winners (State):
Category
Entry
ACT
Creativity in Brand, Product or Service Marketing
Lost In Translation – Defence Force Recruiting + VMLY&R + Universal McCann
Public Sector Marketing
Know Your Drone – Civil Aviation Safety Authority
Social Media Marketing
What Is Up – Defence Force Recruiting + VMLY&R and Universal McCann
NSW
Acquisition Marketing
Capital Chicks – Cure Collective + Diabetes NSW & ACT
Brand Revitalisation
For Better Mental Health – Stride + Principals
Creativity in Brand, Product or Service Marketing
Can’t Wait To See You – Dexus
Customer Experience Marketing
Money & Life – Paper+Spark
Event or Experiential Marketing
Sydney SailGP 2020 – Milestone Creative Australia
Insight Driven Marketing
Where Babies Come From – Fiftyfive5 + Genea
Integrated Marketing Communications Program
The Hyde Park Barracks Reopening – Sydney Living Museums
Loyalty and Retention
Money & Life – Paper+Spark
Market and Consumer Research
Choose Adventure – Fiftyfive5 & Big Red Group
Product or Service Revitalisation
Revitalising loyalty to create Soulmates for Soul Origin – Customology + Soul Origin
Public Sector Marketing
NSW Government COVID-19 Citizen Campaign – NSW Department of Customer Service + NSW Ministry of Health, Multicultural NSW, Bastion Banjo, Hello Social, 33 Creative, UM, Identity and IPSOS
Small Budget Marketing
Building an eCommerce Powerhouse During a Pandemic – Murmur + O Cosmedics
Social Change Marketing
Giving Cancer Patients a Voice – Paper+Spark + MSD Australia
Social Media Marketing
The Build-to-Rent Revolution Comes To Life On Social – Rocket Agency + LIV Mirvac
Student Achievement
Samiksha Chopade, Macquarie University
NT
Event or Experiential Marketing
New Year’s Eve 2020 at Darwin Waterfont – Darwin Waterfront Corporation
QLD
Brand Revitalisation
Inner Health – “Listen to Your Gut” – VMLY&R + Metagenics
Content Marketing
Driving a Positive Safety Culture – Sentis
Event or Experiential Marketing
The BGGS Science Learning Centre – Brisbane Girls Grammar School
Insight Driven Marketing
Just one and the fun’s undone – Queensland Health + Khemistry
Market and Consumer Research
Inner Health Whole Body Health – Metagenics Australia Pty Ltd, Inner Health + The New Spin + VMLY&R + Thrive Insights + Type & Pixel
Not for Profit Marketing
You Be You – Anglicare Southern Queensland
Product or Service Revitalisation
Inner Health Plus Double Strength Launch – Metagenics Australia Pty Ltd, Inner Health + VMLY&R
Small Budget Marketing
Ultrex Performance – Cali Social
Social Change Marketing
Dear Mind – Queensland Health + Khemistry
SA
Content Marketing
Future Adelaide – Department of the Premier and Cabinet + News Corp Australia
Customer Experience Marketing
Tourism Consumer Journey Wildlife Activation – South Australian Tourism Commission + Isobar + Wavemaker
Public Sector Marketing
COVID-19 Public Information Campaign – Department of the Premier and Cabinet + Showpony Advertising – Adelaide
Social Media Marketing
The Great SA Giveaway – JLL + Makris Group
VIC
Brand Revitalisation
Tassal – Switch it for Salmon – Havas Village + Tassal Group
Content Marketing
Navigating uncertainty during coronavirus – TelstraSuper
Customer Experience Marketing
World’s Largest Drive Thru (CHAP-DRIVE-THRU) – Chapel Street Precinct Association Inc. (CSPA)
Event or Experiential Marketing
The AURECONS 2020 Virtual Award Ceremony – Aurecon
Insight Driven Marketing
If you feel sensitive, feel QV – Ego Pharmaceuticals + Channel T – Lead Creative Agency + T Garage – Lead Research Agency
Integrated Marketing Communications Program
Click for Vic – Visit Victoria + SIRAP Motion Lab + MediaCom + Principle Media Group (PMG)
Loyalty and Retention
My QV Rewards – Ego Pharmaceuticals – QV Skincare + Stamp Me Loyalty Solutions
Not for Profit Marketing
You Haven’t Been Drinking Alone – Icon Agency
Social Change Marketing
You Haven’t Been Drinking Alone – Icon Agency
Social Media Marketing
Lemonade out of Lemons – Chapel Street Precinct Association Inc. (CSPA)
WA
Creativity in Brand, Product or Service Marketing
Change is here – Curtin University + AnalogFolk Sydney + Longreach Media
Integrated Marketing Communications Program
The 7 Wonders of Forrest Chase – Christmas 2020 – ISPT + JLL + Trilogy Advertising & Marketing
Product or Service Revitalisation
Central Park Transformation – Central Park
Public Sector Marketing
Taking Care of Local Business – WALGA
Student Achievement
Bonnie Imogen Stewart – Macquarie University
Submissions for the 2022 AMI Awards for Marketing Excellence will open in February next year. Are you currently running forward-thinking branding initiatives or phenomenal campaigns? Get the acknowledgement you deserve. Click here to submit your EOI for 2022.
Marketing professionals are experts at telling their client’s story and that’s the approach they should take when applying for a skills assessment for migration.
At VETASSESS, we conduct skills assessments for three marketing occupations for people planning to migrate to Australia. When we receive an application for an assessment, we want a full picture of the person’s career so that we can fully understand their skills and experience.
Marketing professionals are in demand, and the role of Marketing Specialist is a popular occupation for people applying to migrate. We also assess the roles of Market Research Analyst and of Advertising Specialist.
Successful applicants can obtain a VETASSESS-AMI digital badge, a web-enabled version of their outcome letter, and a one-year free AMI Professional Membership, providing them with the opportunity to network with other professionals when they arrive and learn more about their occupation in Australia.
Applying for a skills assessment for migration
Here are some tips to help you obtain a successful assessment outcome:
Ensure you choose the correct occupation. This is not as obvious as it sounds because how your occupation is performed in your home country may differ from the requirements in Australia.
We do see people with marketing job titles apply who, when we look into their role, would be regarded in Australia as being in a business development or sales role. Choosing the wrong occupation means you are unlikely to receive a positive assessment.
We have new information sheets for the occupations of Marketing Specialist, Market Research Analyst and Advertising Specialist, with a table that outlines the differences in the roles and alternative titles for some of them. When you are planning to apply, this is a good place to start, enabling you to review the evidence you will need and begin gathering your documents.
Ensure your resume is as thorough as possible. Tell us about your internships, projects and assignments or a thesis that you worked on while earning your qualification. This is not like a job application where the recruiter wants the information to be as concise as possible, we want to know the details of your accomplishments.
We do not need a project list, but we would like examples and case studies. You might supply collateral, marketing plans and contracts if they are relevant to the role that you performed. Providing us with examples of your work and an explanation of the role you performed can be very helpful in borderline cases because it demonstrates the depth and quality of your abilities and experience.
It is not mandatory to provide collateral of the projects you have worked on, but it does demonstrate your expertise. We sometimes receive a considerable amount of assets, such as brochures and posters, without much explanation of the applicant’s role in the campaign. We understand that marketing is a collaborative effort, but we want you to tell us of your role in how this work was produced and delivered. You can provide a cover letter that outlines what you did. What problem did you solve for the client? How did you address their needs?
If documents are not in English, you must submit copies of the originals as well as an English translation made by a registered translation service. Documents in the original language without a translation will not be accepted.
Ensure your referee is not only available for contact but that they know the work you have performed. We want to speak to someone who actually understands what you have been doing in your role and who can talk to us about how you have contributed to your team or clients.
Applicants are usually eager to get the process rolling and can be frustrated by the time taken to gather their documents. The role you performed may seem obvious to people in your profession but you should ensure you explain fully what your position involved and the work that you have performed.
Our assessors want to understand your career story and the effort taken at this stage will be recovered when your application is being processed.
This article was contributed by Matthew Newton, Team Leader of Business and Finance at VETASSESS.
VETASSESS provides skills assessments for people who wish to migrate to Australia, including for the professions of Marketing Specialist, Advertising Specialist and Market Research Analyst.
”Shortly after gaining my Certified Practicing Marketer (CPM) accreditation this year, I came across the Certified Digital Marketing Professional (CDMP) course on the AMI website. The program stood out from the others that I’ve seen as it’s the only professional certification to be endorsed by AMI and is based on a certification framework from the Digital Marketing Institute that blue-chip global brands and universities in over 90 countries use.
Although my day-to-day work exposes me to various aspects of digital marketing, I saw this as a great opportunity to ensure that my marketing skills remain relevant in an increasingly digital world, especially since the only formal learning that I had on this topic took place almost 20 years ago when I was at university!
Whilst it’s important that gaining this certification helps contribute towards the Professional Maintenance Program (PMP) – a key requirement to maintain CPM status, the key benefits that the CDMP program has brought to my professional development are that it’s helped to develop my understanding of online buyer needs (even more critical since the onset of COVID-19 restrictions, where purchasing online is the only way for many of us to purchase products from businesses that have been forced to shut due to lockdown restrictions) and the rigorous certification process has also exposed me to digital marketing best practices and given me an opportunity to apply what I have learnt through practical exercises.
The Certified Digital Marketing Professional course has also allowed me to accelerate my very own digital transformation. I would definitely recommend this program to anyone who wishes to learn how to capitalise on their existing skills and experiences in traditional marketing and to apply them in the digital world.”
Bruce Murphy Head of Marketing, Graphic Communications Services at Fujifilm Business Innovation Australia, Certified Practicing Marketer (CPM) and newly minted Certified Digital Marketing Professional (CDMP)
The Australian Marketing Institute (AMI) Board of Directors has elected Andrew Thornton as the new Chair of the Board. Andrew succeeds Lynda Cavalera, who stepped down after three years as Chair.
Newly appointed Chair Andrew Thornton said he was honoured to take on the responsibility.
”I am pleased to have been appointed Chair of the Australian Marketing Institute and thank my fellow directors for their support. I am excited by the prospect of working with the new Board and in particular, Maria De Conno as the new Deputy Chair. We have a very talented, diverse and experienced team of directors which I am confident will take the AMI forward on the next phase of our evolution. ”
“Our members are our most important asset, and we will continue to evolve the AMI to meet the current and emerging needs of our members.”
Andrew is passionate about lifting the level of professionalism in marketing in Australia and for AMI members to be recognised and respected alongside other professionals.
A leading Marketing professional, with 20 years industry experience. Maria has a clear mandate to make a difference within the Australian Marketing community through leadership, building an agency to deliver relevant and modern areas of marketing and be an integral part the of Marketing association to impact the Australian Marketing community.
ANZ has become the first financial organisation to have its programs endorsed by the Australian Marketing Institute (AMI).
The partnership means that participants, all ANZ employees, in the Marketing Masters and Brand Academy program will have access to professional training for marketers from AMI. In addition, eligible individuals will have the opportunity to start their journey towards becoming a Certified Practising Marketer (CPM), or if they have received this certification, Professional Maintenance Program (PMP) points will be awarded. Finally, qualifying employees of this financial organisation will be able to be involved in the Emerging Marketers mentoring program.
ANZ’s chief marketing officer Sweta Mehra said: “At ANZ, we realised some time ago that we need to train our marketers, uplift them and build their capabilities and we need to make sure we are building a future-ready, commercially savvy, tech and data proficient marketing function. Marketing can be extremely customer-centric, but it can also be very innovative and help us accelerate growth for ANZ across our businesses.”
Australian Marketing Institute CEO Narendra Prasad added: “From emerging professionals to established players, marketers need to continue to upskill and train and ANZ’s commitment to investing in their team demonstrates how significant that need is. We are all living in an evolving world today, the post-pandemic landscape is reflecting an even greater insatiable appetite by the employers and employees of the future, to continue growing their marketing-based skill sets to better identify and capture opportunities to meet customer and other stakeholder needs.”
“The brands of tomorrow are constantly finding ways to maintain relevance in what is a very digitised environment in which we are operating. As one of only a limited cohort of organisations, and the only financial institution, it is our desire to see more employers follow ANZ’s example.”
At the time, Young said: “Not only are we focused on core customer-centric capabilities, but we have also built a robust program that we expect ANZ marketers, and indeed, those beyond the marketing team who are involved in our processes like our technology and data teams, to complete. Our workshops are application-led to help our team build skills by teaching them the knowledge, processes, and frameworks so they will be able to understand and implement customer-centric initiatives.”
About Marketing Masters and Brand Academy
Modern, commercially minded marketing teams need deep expertise across a wide range of capabilities. Marketing Masters and Brand Academy were designed by ANZ CMO Sweta Mehra’s capability building team to help ANZ marketers reach their full potential as a marketer, set them up for career growth, and prepare the organisation for the future roles and capabilities that will be required as industry leaders in the coming years. The programs leverage global best practices to help ANZ build a team of highly performing future-ready marketers to deliver greater customer-centricity in the organisation.
About Australian Marketing Institute
The Australian Marketing Institute (AMI) is the requisite organisation for professional marketers and authoritative voice of Marketing in Australia. With the largest network of marketers in Australia, the Australian Marketing Institute has been supporting progress in the careers of our members and advancing the marketing profession since 1933. AMI is focused on furthering the careers of marketers throughout all stages of their careers
The Australian Marketing Institute (AMI) is pleased to announce the appointment of five elected members to its Board of Directors effective from the conclusion of the Annual General Meeting on 14 October 2021. Congratulations to Maria De Conno, Louise Cummins, Bronwyn Powell, Chris Taylor, and Andrew Thornton who joined Paul Nicolaou and John Kim as incumbent directors. Simon Cheng, John Clay, and Nick Kariotoglou were also appointed as co-opted directors by the AMI Board.
Last month, Lynda Cavalera stepped down as Chair after six years on the AMI Board and handed over the next part of the AMI journey to her fellow directors and the new directors who have joined the Board. The new 10 member Board will appoint a new Chair on 25 November 2021 who will be announced at the 2021 Marketing Excellence Gala.
AMI CEO, CFO and Company Secretary Narendra Prasad said, “I look forward to working with the new Board as we continue along the path of transformation that we have been seen on for the past few years, and a new more focussed business strategy. All directors bring years of experience and industry knowledge to the Board and will provide a meaningful contribution to continue advancing the marketing profession. We exist to progress the professional careers of our members so that our members are paid more, promoted faster and promoted further. The appointments strengthen our position as the pre-eminent marketing body in Australia.”
The AMI is grateful for outstanding contributions made to the Australian Marketing profession by Lynda Cavalera, Nicholas Ridis and Mona Lolas, who have completed their terms on the Board. The new elected Directors will serve for a three-year term according to the AMI Constitution, and at the end of their term in 2024, they will be eligible for re-election. The co-opted Directors will serve for a three-year period.
AMI Board members
Louise Cummins, MAMI CPM GAICD
Louise is currently the Marketing and Digital Innovations Director at H&R Block Australia, and has over two decades of experience working across a range of industries including finance, technology, entertainment, healthcare and telecommunications.
Her managerial versatility, combined with the commitment to pioneering strategy and passion for innovation, has made Louise an award-winning marketing leader who thinks outside the box – consistently delivering clear and measurable results.
Louise shares knowledge and expertise by acting as a mentor (including within the AMI program), coach, and trainer, both within her company and within the marketing industry. Louise has extended her successes in the corporate world with consultative roles for not-for-profit organisations.
In terms of board education and experience, Louise has completed both Foundations of Directorship and Advanced Not-for-Profit Governance from the Australian Institute of Company Directors, and also served as a board director.
From both her corporate roles as a senior leader and her board roles, Louise has gained extensive governance, business planning, risk management, and financial oversight experience. As a passionate marketer, Louise brings to the AMI board a desire to actively support the AMI’s members and the wider organisation to deliver to our collective future goals.
Andrew Thornton, B.Bus, FAMI (Life), CPM, MAICD
Andrew is passionate about lifting the level of professionalism in marketing in Australia and for AMI members to be recognised and respected alongside other professionals.
He is committed to the growth of the AMI and has supported that commitment through his actions. During his time on the Board, together with other directors, he has been on a pathway to rebuild and reposition the AMI as the professional body for marketers in Australia. “There have been a number of hurdles to overcome, but we are now on a sound footing to drive sustained growth. It’s a journey that we must continue if we are to fulfil our (members) ambitions. I am keen to see the journey through”.
Andrew became involved with the AMI because he wanted to give back to the profession that has served him so well. That driver remains with him today. Andrew initially joined the NSW State Committee, before being appointed to the Board (and serving a term as Chair – and now as Deputy Chair). His career spans both corporate experience and as a marketing/business consultant. Andrew has held senior marketing and leadership positions, including CMO and Executive roles, with many of Australia’s leading brands, as well as advising clients in regard to sound growth strategies. He is currently the Executive Director of Bridge Street Consulting and a Board Director of Fishburners – Australia’s leading start-up hub. Andrew’s previous board experience includes The Australian Society for Progress and Wellbeing, ADMA and various advisory bodies.
Based on his experience as a Director, he has learnt that stability at Board level balanced with new and fresh ideas is critical to Board effectiveness. And that diversity improves Board performance. Andrew brings an understanding that the Board is not Management; it’s about providing good governance, sound risk and financial management and strategy oversight and guidance (to Management).
Andrew’s contribution to the Board spans these considerations but always with a member mindset. He always strives to work constructively with other directors and stakeholders. Andrew brings a passion for the AMI to succeed in its ambitions and to elevate the status of our members.
Maria De Conno, FAMI CPM
A leading Marketing professional, with 20 years industry experience. Maria has a clear mandate to make a difference within the Australian Marketing community through leadership, building an agency to deliver relevant and modern areas of marketing and be an integral part the of Marketing association to impact the Australian Marketing community.
The environment in which business survives and thrives is ever-changing, and Maria has founded and leads Fig Tree Digital to bring business new opportunities and align themselves with consumers and their needs. On a daily basis, Maria delivers direct to client with leadership and implementation across marketing strategy, branding design, creative direction and graphic design, print and digital, digital – websites and SEO, Email Marketing and copywriting.
Maria has been passionately involved with the Australian Marketing for combined 5 years, part of the South Australian State Committee, followed by the Vice-Chair and the Chair role for 18 months. As a founder and business owner for 13 years with a team of in-house staff, Maria has experience in financial management, and risk management. The establishment of a business from start-up to a wide range of clients across sectors, involves the planning, development of financial goals, achieving those goals and management of business operations. The recent appointment to the Board of the Northern Communities Health Foundation to manage financial deliverables for grants, set up new marketing practices and deliver a healthy future for the delivery of programs and fundraising.
Chris Taylor, FAMI CPM
Taylor is an industry recognised, award-winning commercial marketer and business leader with a deep understanding of leading-edge marketing, digital, data analytics trends and specialises in guiding organizations through periods of disruption and adapting to the changing needs of the customer.
Chris has over 25 years’ experience gained across a diverse range of industries including aviation, FMCG, financial services, pharmaceutical, health care, professional services, renewable energy, commercial property, banking, payments and retail.
Chris was recently appointed as Movember’s first Chief Experience Officer to establish and lead the Movember Experience Team. The team includes the marketing, customer experience, communications, digital, data and insights teams and enables Movember to deliver its goal to be the leading global voice in Men’s health.
In 2018, Chris was appointed to lead the Heart Foundation through a complete review of its marketing resources and activities in early 2018. As Chief Marketing Officer, Chris led his team to deliver the multi award-winning ‘Serial Killer’ campaign which after only 7-days led the Government to act on heart disease, including Medicare-funded health checks which will directly save more than 9,000 lives and$1.5B in health costs.
At Woolworths, Chris held various roles between 2013 – 2018, including leading Marketing at WooliesX, a team created to deliver experiences that meet the changing nature of how customers shop. Chris and his team developed new ways to connect technology, data and insights to deliver a personalised, connected and convenient shopping experience for customers, both online and in-store.
Prior to this, Chris founded Taylor Consulting, providing marketing strategy support to a range of high-profile consumer brands, start-ups and not-for-profit organisations. Chris also worked at Visa International for eight years across various National and Global brand, sponsorship and marketing roles.
Chris has strong Board Governance experience participating in and managing Board committees providing overall governance, management and strategic direction at the Heart Foundation and several start-up organisations.
Chris has completed an MBA at Macquarie Graduate School of Management, is an Australian Marketing Institute Fellow and regularly gives his time mentoring young Marketers via Marketing Academy and AANA mentoring programs.
Bronwyn Powell, MAMI, CPM, GAICD
Bronwyn is a senior Marketing and her current role of nearly 3 years is, Marketing Director for Mars Food Australia, marketing brands such as MasterFoods, Dolmio and Uncle Ben’s.
She has more than 30 years’ experience transforming and positioning for growth, many well-known, iconic global food brands across Fast Moving Consumer Goods (FMCG) to Retail/Quick Service Restaurants (QSR). At the heart of her success has been her ability to develop innovative new concepts, products and communications, and strategies and plans that change businesses. She is a recognised leader for new, brave, disruptive campaigns.
Strategically, her leadership to transform business can be seen in her close to 10 years’ experience as Global Marketing Director KFC and Chief Marketing Officer for YUM Brands Canada. Her experience in strategy development and execution extends beyond transformation and growth to customer experience. Her passions are brand purpose and food innovation such as her launch of Abbott’s Village Bakery bread and the rejuvenation of the 75-year-old, MasterFoods. Bronwyn is a graduate of the Australian Institute of Company Directors (GAICD) and the University of NSW –Bachelor of Commerce (Marketing). She is a Certified Practising Marketer (CPM) with Australian Marketing Institute (AMI) and sits on the board of the Australian Institute of Food Science and Technology and previously was on the board of the AANA. These board experiences give her great governance, risk and financial capabilities. A lifelong learner, she is a graduate of Columbia Universities’ Emeritus Institute of Management with a Digital Diploma and completed the Squared Online/Google course.
Paul Nicolaou, MCom, FAMI CPM
Paul Nicolaou is currently the Director of the Business Leaders Council, Director of Membership & Events of the Australian Chamber of Commerce & Industry. He is also the Director of Corporate & Community Solutions a private company specialising in strategic advice, marketing, fundraising, media, public relations and event management.
Paul sits on the Board of The Gut Foundation, which conducts research & education campaigns on bowel cancer, The Estia Foundation, which provides support services to children with disabilities and as a Non-Executive Board Member of Group Colleges Australia which is a well-established, professional Registered Training Organisation (RTO) that provides support services to educational and associated institutions, such as marketing, financial and technological support services. In addition, Paul sits on the Advisory Board of Southern Cross Group Services and is a Non-Executive Director of Dymocks Children’s Charities.
Paul is also an ambassador of Start Up Australia which is an entrepreneur-led not for profit organisation that wants to create a strong Australia for the future, through the creation of more entrepreneurial ventures and a Member of the Association of Independent Schools of NSW Institute which is a high-level think that assists Independent Schools to meet the challenges of a rapidly changing educational environment.
John WS Kim, MAMI CPM
John Kim is an IT business management and market expert with over twenty-five (25) years of experience across Finance, Digital Marketing, Project Management and Sales Directing. John has put his passion, finances and energy into starting a business and successfully growing it to a multimillion-dollar business over the past thirteen (13) years.
Always staying on the front foot of emerging technologies from early adoption of Cloud computing, Responsive Marketing to Gamification and in turn facilitating our well-known corporate clients to seamlessly transition into competitive positions. He is passionate about flawless engineering to create business strategies and solutions that meet the present challenges yet holds integrity and value in the long term.
Simon Cheng, MAMI
Simon has more than 15 years of experience leading marketing and commercial teams in highly dynamic growth environments. Prior to Menulog Simon was part of the management buy-in team for a private equity-backed health retailer, helping to restructure the business and sell it to a major retailer.
At Carnival Australia, Simon helped drive nine consecutive years of double-digit growth for the industry to overtake the US as the most highly penetrated cruise market in the world. Simon has also held senior positions with Qantas Holidays and major global advertising agencies McCann and Singleton, Ogilvy & Mather.
Jonh Clay, BA, MBA, GAICD, FAMI CPM, JP
After 25 years in the professional services, telecommunications and IT industries, John moved into a portfolio career consisting of Board, Advisory and Lecturing roles.
John brings professional marketing and communications expertise and experience to the board with the voice of the customer, customer experience, key account management, crisis communications and digital engagement skills being of particular strengths. In addition, John has strong governance and strategic capabilities that is a prerequisite for any Board roles.
John’s board experience spans several years as a member of the Regional Arup Board (eight years), the Australia British Chamber of Commerce Advisory Board (3 years); is a Graduate of the Australian Institute of Company Directors and a Justice of the Peace (JP). During John’s tenure at Arup, they developed and implemented programmes to deliver a client-centric approach to the business. This not only supported the growth of the company, it also led to Arup being awarded the Best Professional Services Firm in 2017, as voted by clients. John was also honoured to receive AMI’s Certified Marketer of the Year award (2017) and is applying his 25 years’ experience in B2B marketing and communications to take on advisory assignments through his private firm www.clayadvisory.com and www.beatonglobal.com.
John is also a Sessional Academic at the Business School at the University of Technology Sydney; teaching undergraduate and postgraduate students enrolled in marketing subjects.
Nick Kariotoglou, MBA, FAMI (Life), CPM
Managing Director of Aargus Pty Ltd, More Mour Pty Ltd, Chameleon Pty Ltd, Aargus Holding Pty Ltd, Aargus Recruitment Pty Ltd and Eco Fuel Technology Australia Limited.
Bachelor of Applied Science (University of Technology Sydney), Graduate Diploma of Management (Deakin University), Master of Business Administration (Deakin University).
Nick has been associated with the Australian Marketing institute for over 20 years and has made an enormous contribution to its sustainability and growth. He specialises in business planning, finance, negotiation, strategic planning, environmental services, remediation, engineering, laboratories and human resources. Nick comes with years of entrepreneurial experience and business acumen.
I’ve always been passionate about writing and creating content that inspires and empowers people to understand what affects our society, industries, and the overall well-being of communities.
My marketing and communications journey has included interning as a public relations assistant at Bayside City Council, working on media plan campaigns for media agency clients at Channel Seven, and working for multinational companies to create campaigns that can sidestep ordinariness. Early in my career, I also moved to the U.S. to gain more experience in a country that seemed to be at the forefront of everything marketing communications.
Being an AMI member allows me to connect with a community that’s seriously passionate about staying on top of trends related to industry technologies, branding awareness, and smart lead generation. I love AMI events and webinars because they feature thought leaders who are genuinely making an impact in these areas, and who are generous in sharing their advice to help other AMI members see the same tangible results. As career marketers, we’re responsible for making it easier for buyers to buy and to solve their problems. I know that by participating in AMI member programs I’ll always discover new and exciting ways to do just that.
Natalie Landrito Marketing And Public Relations Manager at ABB Australia
We all accept that pursuing a career these days means a commitment to lifelong learning.
Often that’s about acquiring skills in short “bites” – perhaps in a half-day course because you want to learn a new technology to enhance your marketing practice.
If you move into a new industry, you might do a course to improve your understanding of that industry or of a new market.
While the principles at the heart of marketing won’t change, the way you perform your job will.
With that in mind, the Australian Marketing Institute (AMI) and VETASSES have partnered to develop micro-credentials and digital badges.
Micro versus long credentials
Micro-credentials won’t ever replace a degree, but they are complementary to longer-form learning.
As your career progresses, you can use micro-credentials to ensure your skills remain current.
A half-day seminar might help you to gain knowledge that is relevant to your current work but outside the realm of a marketing degree course.
You might enrol in a micro-credential course for a quick introduction to an industry that you have joined, or to gain a greater understanding of a client’s business.
Having a micro-credential listed on your professional site, email signature or website will signal your commitment to acquiring knowledge and staying up to date.
Educators have leapt into the micro-credential space in recent years, launching short courses aimed at busy professionals who want to upgrade or update their skills.
The courses are affordable and offer learners the opportunity to learn new techniques and technologies. Marketers, for example, can brush up on their knowledge of social media and design, or do some professional development in the use of data analysis.
These types of course keep our skills relevant and provide ideas for new opportunities in our practice.
Micro-credentials can be acquired through online learning, but that’s not always the case. Some people prefer to attend an evening or weekend course while for others, the virtual classroom is the only viable option.
Digital badges
A micro-credential is usually awarded with a digital badge, or a web-enabled version of the credential.
Anyone who clicks on the badge will be linked through to detailed information about the qualification.
This is becoming more valuable to both employers and candidates as the variety of courses and qualifications increases, because they can see exactly what was studied and understand why it’s important.
Clients, industry peers and potential employers can see what you have accomplished and the skills you bring.
The badges are particularly useful for people with qualifications gained abroad, when employers locally are not familiar with the qualification.
Digital badges and skills assessment
AMI has worked with VETASSESS to create digital badges for people who undertake a skills assessment with us, often for migration purposes.
When our applicants receive a successful skills assessment, they receive an email with instructions for how to download their digital badge.
Posting the badge will increase their visibility to future employers and may help them find a job once they have completed their migration journey to Australia.
Who issues digital badges?
Our digital badges are issued through Credly, which provides a platform to host digital credentials for companies who provide them. Credly is the end-to-end solution for issuing and managing digital badges. Its platform is where the badges are issued from and where you can also read about, receive and share them.
While badges are simply digital image files, they are uniquely linked to data hosted on Credly’s platform. This link to verified data makes them more reliable and secure than a paper-based certificate. It also eliminates the possibility of anyone trying to claim a credential for the purposes of identity fraud.
Careers and micro-credentials
Who knows where our careers will take us? What we do know is that we will need to gain extra knowledge at every stage of our working life. Sometimes that learning will have to be accomplished alongside our workload and family commitments.
Short micro-credential courses with an accompanying digital badge can spark our creativity in new directions and help us to keep our skills refreshed.
Cristian Herrera Marketing Coordinator Australian Marketing Institute
