How AI is transforming marketing inside and out was a big theme at global consumer electronics jamboree CES. Top level marketers from Pfizer and L’Oréal to Mastercard, Duolingo, Qualcomm, Lenovo and Annalect unpacked how they’re harnessing AI for marketing, creative and product – with some predicting the rise of the “robo marketer”. Here are some of the key brand narratives and use cases for AI emerging from this year’s event.
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The 2024 Australian Open tennis tournament has generated more social media buzz than the previous year, with a daily average of 63.3K mentions, up from 63.2K in 2023. And through all the posts on players, there’s plenty of brand mentions in the mix.
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Binge and Budgy Smuggler team up for limited-edition 'Ted' swimwear
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