Big bucks or small change, marketing budget management can make or break a business. Jane Hillsdon, founder and managing director of Dragonfly Marketing and author of “How to do Marketing – A Comprehensive Guide for Small Business” shares three lessons in thrifty marketing from years of experience making magical marketing for small budget, small business. Nine… Continue reading Spotlight on Jane Hillsdon: Three lessons in thrift for small business marketing
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For Love or Money 2019: Latest customer loyalty research
The annual customer loyalty and loyalty program research –The For Love or Money 2019 uncovered some valuable insights to enhance and build customer loyalty strategies and loyalty programs. Commissioned by The Point of Loyalty, the research was conducted independently by First Point Research and Consulting in the first quarter of 2019 through a national online panel of 1,000… Continue reading For Love or Money 2019: Latest customer loyalty research
AMI Awards for Marketing Excellence WA State Finalists Revealed!
Last night at the State Finalist Reveal Night in Perth AMI showcased the best of the best marketing campaigns from the state and announced the Western Australian 2019 AMI Awards for Marketing Excellence finalists! Congratulations to everyone who entered the AMI Awards for your ongoing commitment to marketing excellence. Each year the AMI Awards recognises campaigns from… Continue reading AMI Awards for Marketing Excellence WA State Finalists Revealed!
AMI Awards for Marketing Excellence NSW State Finalists Revealed!
Last night in Sydney we kicked off the first of the Networking & State Finalist Reveal Nights and now we can announce the finalists for NSW! Congratulations to everyone who submitted an award entry in NSW, there truly were some incredible campaigns in the running from marketing teams big and small. Thank you to the… Continue reading AMI Awards for Marketing Excellence NSW State Finalists Revealed!
Understanding and cultivating self-awareness
Self-awareness seems to have become the latest management buzzword — and for good reason. Research suggests that when we see ourselves clearly, we are more confident and more creative. We make sounder decisions, build stronger relationships, and communicate more effectively. We’re less likely to lie, cheat, and steal. We are better workers who get more promotions. And we’re more-effective leaders with more-satisfied employees and more-profitable companies, writes Harvard Business Review‘s Tasha Eurich.… Continue reading Understanding and cultivating self-awareness
Marketing Specialist? Learn What Australian Industry is Looking For
Are you a global marketing professional interested in bringing your experience and talents in Australia for better career opportunities? A fresh Australian marketing graduate applying for jobs in the industry? Or an organisation trying to recruit and retain high-quality global talent in the marketing industry? VETASSESS offers various skills assessment products to benefit the overall… Continue reading Marketing Specialist? Learn What Australian Industry is Looking For
The ACCC's investigation into the digital platforms is done and it could get ugly
Regulator's romp: The ACCC's investigation into the digital platforms is now with the federal Government and the implications could be profound. Mi3 Executive Editor Paul McIntyre puts GK Schubert and Clare Gill, who lead government…
Don’t just look at the long term, look at the long, long term – Mark Ritson
Classic ads and product placements continue to have a brand-building effect decades later, which is a benefit more marketers should pay attention to when commissioning creative. Marketers need to aim their advertisements for long, long term – decades – instead of short terms for longer lasting efficiency and effectiveness, writes Mark Ritson, Marketing Week. In 1984, there… Continue reading Don’t just look at the long term, look at the long, long term – Mark Ritson
Why B2B brands need to invest in brand marketing
Revolutionising the trend, B2B marketers are waking up to the effectiveness opportunity investment can bring by means of creativity and storytelling which was previously regarded as a luxury that B2C brands could afford, writes Steve Hemsley, Marketing Week. Professionals do not park their emotions and personality in a cardboard box while they make a purchase decision. There… Continue reading Why B2B brands need to invest in brand marketing
CPM Spotlight: Reputation Matters with Peter Bowman
Peter Bowman, FAMI CPM and Managing Director at Adviser Marketing Week, is using his marketing career to drive change in the financial planning marketing services sector. Serving entrepreneurial and client focused advice providers across Australia, Peter is banking on the financial services sector further evolving post the royal commission. Marketing values that bring about improved stakeholder, client… Continue reading CPM Spotlight: Reputation Matters with Peter Bowman