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Most of Australia’s biggest banks, along with globals like Wells Fargo, Citibank, and Rabobank are betting large on Real-Time Interaction Management (RTIM) – also called real-time decisioning. It doesn’t come cheaply: Forrester Research suggests average annual costs if circa $1.7m, sometimes running as high as $7m. But those investments are paying off – and some banks are generating returns into the hundreds of millions of dollars. Hence customers tend to pick and stick, with 80 per cent saying they are happy with their suppliers. Pega and SAS dominate – with the former in particular carving out Australia’s addressable market. But there’s also room for others in a category that extends into journey orchestration, personalisation, and cross-channel marketing – particularly as retail and consumer brands start to pile in.

Most of Australia’s biggest banks, along with globals like Wells Fargo, Citibank, and Rabobank are betting large on Real-Time Interaction Management (RTIM) – also called real-time decisioning. It doesn’t come cheaply: Forrester Research suggests average annual costs if circa $1.7m, sometimes running as high as $7m. But those investments are paying off – and some banks are generating returns into the hundreds of millions of dollars. Hence customers tend to pick and stick, with 80 per cent saying they are happy with their suppliers. Pega and SAS dominate – with the former in particular carving out Australia’s addressable market. But there’s also room for others in a category that extends into journey orchestration, personalisation, and cross-channel marketing – particularly as retail and consumer brands start to pile in.

Australian ecommerce sales grew 4 per cent in the March quarter but China’s surging shopping apps, led by newcomers Shein and Temu, are outbidding rivals and pushing up digital ad costs globally. It’s partly behind retailers refocusing on loyalty programs and loyal shoppers for growth instead of more expensive customer acquisition via media channels – search and social particularly. Shein and Temu are both nudging $1bn in online sales each in Australia. According to March Quarter digital commerce data from Salesforce, luxury handbags, toys and consumer electronics were categories hit hardest while budget and mid-range handbags increased 7 per cent and health and beauty overall was pacing at a 12 per cent increase.  

Whether it’s getting the GST removed on sanitary products or driving legislation to tackle coercive control front-on, Are Media’s AREgenda social campaigns haven’t shied away from emotive, confronting issues. But they’re all examples of the things readers care about – and they provide a bellwether for government on what really matters to everyday people across Australia, says CEO, Jane Huxley. Through this year’s campaign, worth some $5 million in terms of reach, the publisher now aims to secure $700m in annual payments from government for the growing number of Australians providing unpaid care. It’s about instigating intention, Huxley says – while staying away from the politics.

Former UM privacy chief Arielle Garcia knows the $700bn global digital ad industry is founded on trading “useless, garbage data” because a) she spent a decade in media ops and compliance and b) she’s accessed her own profile from adtech vendors. The result? 500 laughably contradictory audience segments where she is simultaneously woman and man, below and above the poverty line and works in food service and defence contracting. Now director at ad watchdog Check My Ads she’s going all out to prove to marketers the “fallacy” of the “precision illusion”, shine a light on warped priorities and incentives between advertiser, agency and big tech – and the industry associations she says have been “captured” – and help publishers survive an extinction level event as Google pushes deeper into AI powered search and ad placement. Garcia says everyone else – including holdco bosses – are “afraid” to speak out. She also wants some help on one tracking-specific question that nobody seems able to answer.