Winning an award has some obvious benefits: but apart for the kudos of receiving a glittering trophy, there are some really tangible benefits of entering a reputable awards program.
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Specsavers’ media pitch lands with EssenceMediacom
Specsavers has concluded a four-month pitching process by appointing GroupM’s EssenceMediacom as its media agency for Australia and New Zealand.
Westpac shuts down RAMS Home Loan franchise business amid strategic review
Westpac closes RAMS following strategic review Westpac is closing its RAMS home loan franchise business off to new loans following a strategic review exploring options including a failed attempt to sell the business.
Impulse buying surge: 80% of Aussies make in-store impromptu purchases
A recent survey initiated by international tech company ShopFully has revealed that 80% of Australian adults have made an impulse purchase in-store since the beginning of 2024, with 36% doing so in the past week. The survey was conducted with a nationally representative sample of 1,044 Australians aged 18 years and older in early July 2024.
Yorkshire Tea raises cup to Australian swim team’s success with OOH creative
Yorkshire Tea, a leading tea brand in the UK, has taken a cheeky swipe at Australia’s swimming accolades in a new ‘Out of Home’ campaign.
Cashrewards acquires Little Birdie
Cashrewards has announced the acquisition of Little Birdie, a shopping companion platform powered by advanced technology. This move is part of Cashrewards’ mission to become the ultimate shopping companion for Australian consumers.
EarMax Media founders claim ‘scattergun’ media plans and ‘lowest common denominator’ creative give podcasts a bad rap; agencies and publishers fall short on ‘due diligence’
Andy Maxwell and Ralph van Dijk are out to undo the norms of podcast media planning, and they’re going in hard against the standards set at the big end of town. The duo last month hard-launched EarMax Media, a podcast-only media shop that promises to deliver meticulous podcast strategies via direct trade with publishers big and small. The plan is to turn around conceptions that podcast advertising just doesn’t work for some clients – a sentiment van Dijk says is courtesy of “scattergun media plans and grating, lowest common denominator creative” that has left some marketers burnt. Maxwell says a lack of knowledge on the sell-side hasn’t helped things either, but with time and plenty of “due diligence”, he’s confident EarMax can remind advertisers of podcast’s super power: Targeting engaged audiences in the context of their passions.
Market TV perceptions wayward: Ex-Seven CMO Mel Hopkins still backs TV, aligns with Nine CMO Liana Dubois warning marketers of ‘dangerous swing’ to platforms and dashboards over ROI
Six weeks ago Mel Hopkins was rolled out of Seven amid a clinical round of cuts that added further fuel to the narrative that TV is in trouble as audiences bleed and revenue follows suit. But Hopkins, who as Optus CMO dumped the lion’s share of her media budget into Meta and Google, remains convinced TV is undervalued and undersold, says BVOD metrics and reporting are as good as anything the platforms can provide, and that the global streamers are likewise racing to “manage out cost”. Revenue challenges should therefore not be conflated with audiences, which Hopkins and Nine CMO Liana Dubois insist remain healthy – Dubois said TV reached 24.2m Australians last month. While media buyers last year said 2022 had marked “the biggest audience decline in the history of TV” and correctly forecast a 10 per cent revenue hit for linear TV as a result, Dubois said industry needs to get its terminology straight – literally – because TV delivered over the internet can still be linear TV. However it is delivered and consumed, “television today is reaching the same amount of people that it did 10 years ago,” per Dubois – and those numbers “are holding”. She warns marketers pulling out of TV for digital platforms and their dashboards are “dangerously” risking marketing effectiveness and should instead look beyond the shallow metrics – and narrative – they are being fed.
Former Movember director Troy Muir joins Lifechanger as marketing and tech executive
Troy Muir, former director of digital experience at Movember, has joined the ranks of LifeChanger, a not-for-profit organisation focused on preventative mental health and wellbeing. Muir will serve as the new marketing and technology executive, bringing his extensive experience in digital platforms and AI to the table.
Principals revamps luxury sporting lodge Poronui’s brand identity
Branding design agency Principals has developed a new brand strategy, story, and identity for Poronui, a luxury sporting lodge located in the Taharua Valley. Poronui offers world-class hunting, fly fishing, and driven wing shooting, complemented by premium hospitality and gourmet New Zealand cuisine.