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A new era in CMO community connection and recognition has arrived. Mi3 this week formally debuts the CMO Awards, a program aimed at building excellence and elevating the stature of Australia’s bravest and most effective marketing chiefs and their teams. This annual program, which culminates in a gala dinner event in May 2025, takes its cues from the former CMO50 program but provides a fresh and expanded platform for connecting and supporting CMOs, emerging marketing leadership and champions of growth.

Wheelchair Rugby Australia has come a long way since it split away from a multi-sport governance system five years ago, and CEO Chris Nay counts a commercial broadcast partnership with Foxtel Group as the key lever in that trajectory. Foxtel Media’s Mark Frain and Martin Medcraf have pulled strings behind the scenes to put Nay and his team in front of big name clients, with the countdown on to WRA’s biggest milestone yet – a major international competition hosted in Adelaide next year. With the sport’s high costs and difficult logistics to contend with, securing a full slate of sponsors on board will be critical to fuelling future growth. Which is why Foxtel is spreading the play, and per Medcraf, the opportunities for brands to score some big wins are plentiful.  

With new privacy laws passing Parliament last week, Australia’s biggest companies find themselves contending with a regulatory regime that will ultimately prioritise ‘fair and reasonable behaviour’ over the consent management of complicated data and marketing stacks. That might be just as well. Analysis by Mi3 working with DataTrue reveals that only 15 ASX100 firms have implemented a consent management platform or basic banner. (CMP). Nicole Stephensen, managing director of Ground Up Privacy, warns that when the era of fair and reasonable privacy rules with the second tranche of privacy reforms, “If consent lacks specificity and purpose, CMPs “may not be worth the software they’re written on.”