Former P&G marketer, Endi Asmira, has taken the reins as the new head of global marketing for the Selleys brand at DuluxGroup.
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Mandatory Food and Grocery Code of Conduct draft lands; promising maximum fines exceeding $10m
The Government has put out the first exposure draft to introduce a Mandatory Food and Grocery Code in Australia and is now calling for responses.
Telstra’s ‘Wherever we go’ campaign: A shift from corporate to creative
Telstra has officially taken the wrappers off its new brand platform, ‘Wherever we go’, marking a shift from its previously more corporate image. The campaign includes a whimsical animated film titled ‘Duet’, created by Oscar-nominated animation duo, Smith and Foulkes.
Domain leverages suburb insights to spotlight homebuyer tradeoffs in new OOH campaign
Domain has partnered with Howatson+Company to launch a new campaign aimed at helping Australians navigate the complex housing market.
ACCC takes Woolworths and Coles to court over alleged misleading discount claims
The ACCC is taking retail giants Woolworths and Coles to the Federal Court over alleged misleading consumer claims for their respective ‘Prices dropped’ and ‘Down Down’ marketing programs.
JB Hi-Fi picks Amperity CDP to drive first-party data strategy
Australian home entertainment retailer JB Hi-Fi has chosen Amperity’s AI-powered Customer Data Platform (CDP) to drive its first-party data strategy. The partnership aims to bolster JB Hi-Fi’s commitment to building a robust data foundation for automated orchestration, intelligent segmentation, and predictive modelling.
Antitrust trial: Google’s ad monopoly a threat to publishers and advertisers alike?
Google’s grip on Google ad supply and delivery severed a monetary lifeline and damaged the Daily Mail’s ability to invest in journalism, a top exec told the antitrust trial yesterday.
Harvey Norman Holdings and Yoogalu face class action over product care rights
In a statement to the ASX, Harvey Norman Holdings Limited (HNHL) and its wholly-owned subsidiary Yoogalu Pty Limited (Yoogalu) have received an Originating Application and Statement of Claim regarding a class action.
Aussie retailers invest in social media ahead of holiday sales season amid consumer spending concerns
New data from Shopify has revealed that Australian retail entrepreneurs are increasingly leveraging social media-related strategies to attract and retain customers amid declining consumer spend. The data, collected from over 13,000 retail business owners, including over 800 from Australia, explored their priorities, challenges, and opportunities ahead of the peak holiday sales season.
Brands, media owners, loyalty operators face difficult fast decisions on all automated decision-making as Privacy Act forces policy – maybe business model – rewrite
“Every company is a software company,” as Watts S. Humphrey once famously observed, but this is probably not what he had in mind. As brands bid to wring every ounce of profit from every dollar earned through the efficiency of automated decision-making that understands customers better than they understand themselves, they now face a new and potentially costly risk – penalties in the millions of dollars, and a regulatory regime that makes it easier for the market policemen to write you a ticket. What’s more, it’s not fully clear how broad the definition of what constitutes automated decision-making will be – which puts almost everyone on notice. Privacy specialists Mi3 spoke with stressed there’s much more work to be done than simply writing a new privacy policy. For starters, you have to adhere to it. That might mean costly and complicated business and system process changes that move at the speed of compliance – but in a market powered by the accelerant of generative AI.