The latest Dentsu Global Ad Spend report has revised Australian ad spend in 2024 down to 1.8% in 2024 (vs –0.8% in 2023) to reach $US13 billion. But it’s painted a brighter global advertising spend picture, saying it’s now projected to grow by 5.0% in 2024.
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Samsung Ads and Nielsen study proposes ‘Rule of 30’ for optimised TV ad spend
A new study by Samsung Ads and Nielsen suggests advertisers could optimise their reach and efficiencies by allocating 30% of their Total TV budget to ad-funded streaming.
UM appointed as Canteen’s media agency, NFP retains whiteGrey for brand and creative
UM, a leading global media agency, has been appointed as the media agency of record for Canteen, an Australian organisation dedicated to supporting young people impacted by cancer. The partnership aims to increase supporter numbers and extend reach to younger demographics.
Westpac’s mobile push notifications injects $21m savings boost in customer bank accounts
Westpac’s mobile phone push notifications to alert customers about opportunities to earn bonus interest on their savings has managed to add $21 million into the bank accounts of those who’ve engaged so far.
Anytime Fitness and The Hallway launch ‘Find Your Fit’ audio campaign on Spotify
Anytime Fitness Australia, in collaboration with The Hallway, has launched a new audio campaign under the ‘Find Your Fit’ creative platform.
Tackling the taboo: Former Modibodi CMO details her plan as she takes the GM and marketing reins at Aussie sexual wellness firm, Vush
Flush with triple-digital year-on-year growth and riding the wave of the wellness trend, Australian-owned sexual wellness product maker, Vush, has a strong runway ahead of it, says newly installed joint GM and marketing chief, Liana Lorenzato. And having earned her stripes in challenging advertising and category norms at Modibodi, the brand builder isn’t afraid of the challenge of another sensitive product to position in market.
NAB, TBWAMelbourne unveil latest ‘Wrangle your Money’ spot
National Australia Bank (NAB) has collaborated with TBWAMelbourne to launch a new bookkeeping tool, ‘NAB Bookkeeper’, as part of the ‘Wrangle Your Money’ campaign.
Flight Centre soars with Qualtrics AI-powered customer experience program
Flight Centre, one of the world’s largest travel retailers, is leveraging a new AI-powered customer experience program developed to enhance customer experience and agent productivity.
AI knowledge gap ‘worst I’ve seen’: Money, time, fear keeping marketers on backfoot – Princess Cruises, Care Pharma join This is Flow project to address hold-ups, agency ‘extinction event’
The AI revolution is upon us but the knowledge gap is unprecedented and the learning curve steep. Many in marketing are happier to keep the new tech at arms length – fears of getting AI wrong, given the the unique ethical and security concerns, are at the crux of the issue. Boss of AI consultancy Move 37 and former The Royals founder Dave King says the AI knowledge gap is the biggest he’s seen in his career and the only solution is for marketers to get into the tech and experiment for themselves. It’s what indie media shop This is Flow is looking to tackle, last week launching the first of a workshop series it’s coined ‘Playgroup’. The first session, fronted by King, attempted to crack through some reservations and give clients a holistic view of AI and what it can do for their organisation. So far, it seems to have landed but marketers from Princess Cruises and Care Pharma point to time and money as a key barrier to broader AI deployment. Nonetheless, former STW CCO turned advisor Chris Savage suggests that the agency is on the right track but with clients likely to in-house their future AI capabilities, he says agencies will also need to get their own houses in order via AI and automation if they’re to avoid an “extinction event”.
Click & collect: the Australian retail landscape’s new darling
ShopFully, an international tech company in Drive to Store, has discovered that 70% of Australian consumers are now opting for Click & Collect when shopping online. The company, which joined MEDIA Central Group in 2023, is now a partner to over 500 top retailers and brands in 25 countries, operating with a team of over 450 individuals focused on Digital Retail.