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Prezzee promotes Jane Scotcher to Chief Marketing Officer

Prezzee has confirmed it has a new chief marketing officer, promoting Jane Scotcher to the newly created role.In a LinkedIn post, the company said Scotcher had been with the group for three years and demonstrated her value to the business. Prezzee is a global digital gift card platform operating in A/NZ, the US and the UK.”Since joining us in early 2021, Jane has been a driving force behind our team. Jane’s passion for our customers and care for our team has seen her shine as a capable and highly skilled leader in our business,” the company post read. “As our new CMO, Jane will continue to lead our marketing team with her unique blend of commercial acumen, creative flair and data focus. Her strategic vision and deep understanding of our customers will undoubtedly propel us to even greater heights a we strive to enhance our brand identity and elevate customer engagement globally.”Scotcher joined Prezzee as general manager of sales for A/NZ before stepping up to VP of global marketing in July last year. Prior to this, she spent nine years at Humm Group, working in senior product and sales roles.She was also formerly with FlexiGroup, holding a variety of B2B roles including national business manager.The CMO was previously held by Eric Lent, who left last year to take up a chief operating officer role with Gravity Haus in the US.Prezzee was founded 10 years ago and partners with retailers so its egift cards are redeemable for sales. Brands using the platform include Lego, Hotels.com, Boohoo, Clinique, Sketchers, Lowes, Stylerunner and Harris Farm Markets.

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Supercheap Auto to launch 2024 wildcard team at Melbourne’s Grazeland

Supercheap Auto is gearing up to launch its 2024 Wildcard team and Supercar test livery at Grazeland, one of Melbourne’s largest food precincts, on Friday, April 12, 2024. Motorsport stars Craig Lowndes and Cooper Murray will join the Supercheap racing team for the launch event, which promises to be a thrilling spectacle for fans.

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Tourism Australia tempers agency speculation, says creative and digital pitch still on track for mid-year decision; shortlisted groups leverage global assets as procurement hits the road

Tourism Australia has knocked back conjecture that its hotly anticipated creative and digital pitch had landed. Clemenger Group, Publicis Groupe and Accenture are all still in the game – their responses over the next weeks to a comprehensive and strategic brief for the next iteration of Tourism Australia’s Come and Say G’Day campaign will determine who lands one of the most prestigious – and economically critical – accounts in the country. All three runners are making strategic capability moves to bring it home.

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Meta v media: Bosses from News Corp, Nine Publishing, Private Media, Capital Brief and ex-Coalition Minister Paul Fletcher unpack what’s next on Meta pulling news feeds – and Facebook and Instagram entirely – from Australia

Meta’s News Media Bargaining Code rug-pull lit up the media sector and has government, regulatory and lobbyist wheels belatedly spinning. Upwards of $70m in publisher cash is about to evaporate, leaving Google the only game in town for an already stressed news media sector. Smaller publishers fear Meta pulling news from its feeds in Australia – as it did when Canada attempted to strong-arm the social media giant into paying news publishers – will lead to potentially existential audience and revenue hits. Not to mention a “bin fire” of disinformation. And there could be widespread carnage if the Federal Treasurer ‘designates’ Meta, as is probable, forcing the tech giant into an independent arbitration process which by law means it will have to pay what the arbitrator rules between one of two fixed bids from Meta and media companies. And it would likely have to pay more media companies. Some argue Meta’s concerns for Australian designation means it will set international precedent for other countries to hunt billions more for news media – triggering a full-scale exit of Facebook and Instagram in Australia rather than pay and kick-start a costly global movement. That could cause chaos for small businesses – and the economy. News Corp chief Michael Miller, Nine publishing boss Tory Maguire, Private Media CEO Will Hayward, Capital Brief chief Chris Janz and the co-architect of the news media bargaining code, former comms minister Paul Fletcher, unpack where Australia heads next.

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When a brand play delivers More Than Money: NAB’s global head of brand cites record consideration, Gen Z connection and media efficiency gains eight years on from the tagline’s launch

NAB this month launched the latest iteration of its ‘More Than Money’ platform, dubbed ‘Wrangle Your Money’, in partnership with TBWAMelbourne and Mindshare. Around since 2016 as a marketing line, the campaign platform has proven itself to be a usefully flexible brand tool for adapting to the changing needs of customers, says head of group brand, Sue Brailsford. That’s particularly important given Australia’s explosive interest rate rise and cost-of-living conditions over the last 18 months. But the proposition’s longevity is also paying off in terms of record levels of brand consideration, 20 per cent media efficiency gains and stronger consideration across Gen Z consumers..

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