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Netflix to bring ad tech in-house

Netflix has laid out plans to bring its ad tech in-house by the end of 2025, doing away with it’s reliance on external partners.

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Pizza Hut Australia slapped with $2.5m fine for breaching spam laws

The Australian Communications and Media Authority (ACMA) has issued Pizza Hut Australia a hefty $2,502,500 fine for breaching Australian spam laws, following an investigation into more than 10 million marketing messages across a four-month period from January to May 2023.

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P&G goes hard for Paris 2024 Olympics and Paralympics

Procter & Gamble (P&G) has unveiled it’s plans to roll out Olympic and Paralympic-inspired campaigns across more than 30 of its brands to leverage the opportunity of the upcoming Paris games.

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News Corp cracks data interoperability with new Google and LiveRamp deals; beefs up ‘plug and play’ customer insights in bid to tackle fragmentation, privacy pincer, big tech’s hegemony

News Corp went large on tech at its D_Coded event, touting new data and targeting tools that it says will have advertisers future-proofed for life after cookies and an accelerated privacy overhaul that now has brands scrambling. A new customer insights unit is at the forefront of its big play, with segmentation capabilities buoyed by data interoperability partnerships with Google and LiveRamp, and sporting a clutch of new features including location targeting, programmatic booking, a new analytics dashboard and an AI concierge. Magna boss Lucy Formosa Morgan reckons it’s going to land with agencies – but stopped short of saying it puts daylight between the publisher and its local rivals.

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NielsenIQ unveils ‘NIQ Ask Arthur’: a GenAI-powered tool for streamlined data analysis

NielsenIQ (NIQ) has launched an AI-based tool, ‘NIQ Ask Arthur’, which has been integrated into NIQ Discover. The tool offers AI-guided global search and personalised recommendations, aiming to streamline data analysis and facilitate informed decision-making. The development of ‘NIQ Ask Arthur’ has been led by NIQ Labs, the innovation arm of NIQ.

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