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Solving the future consumer commerce equation: Active community, accessible credit and AI connection are all musts for retailers, say CX, finance, payments and academics – and lead to a more human approach

Retail brands are facing no less than a complete reimagining of what it means to be a consumer by 2030, according to a fresh report from The Future Laboratory in partnership with Afterpay. It’s a near future requiring commerce to not only recalibrate around community, values and experience, but necessitates empathetic technologies and systems that operate in the service of people, not transactions or zealous CFOs, according to E&S customer experience chief, Barry Mowszowski, plus futurist and academic, Dr Catherine Ball, speaking at an Afterpay event last week. It’s also going to mean rewiring outdated financial systems and processes that are increasingly shutting down access to credit to ensure they can deliver solutions rather than create more problems for consumers, agreed fellow panellist, Mark Bouris, the founder of Wizard Home Loans, executive chair of Yellow Brick Road, and recognised financial and business commentator.

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Super Retail Group holds firm with increase in sales to $3.9bn and gross margin strength, buoyed by loyalty program members and new stores

Super Retail Group has held firm amid the tough trading climate for retailers, reporting a 2 per cent lift in sales to a record $3.9 billion for the full year to 30 June 2024. But like many it’s seen a hit to its earnings and profits, reporting a segment EBIT decline of 9 per cent to $400m and a net profit drop of 9 per cent to $240m.

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Modibodi and Fabric challenge menstruation myths with shark-infested campaign

Global period underwear and swimwear brand, Modibodi, has partnered with creative agency Fabric in a daring new campaign aimed at dispelling myths around swimming during menstruation. The campaign features marine biologist and freediver, Brinkley Davies, swimming with 5-metre tiger sharks while on her period, wearing only a Modibodi swimsuit.

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