Fuel and convenience retailer, Coles Express, is transitioning its brand across to Reddy Express and launched the first two campaigns revealing its new branding and communications approach.
Author: admin
‘Home loan opportunities have tripled’: NAB, ANZ, Commbank eye huge ROI from real-time decisioning – as retail and consumer brands move in
Most of Australia’s biggest banks, along with globals like Wells Fargo, Citibank, and Rabobank are betting large on Real-Time Interaction Management (RTIM) – also called real-time decisioning. It doesn’t come cheaply: Forrester Research suggests average annual costs if circa $1.7m, sometimes running as high as $7m. But those investments are paying off – and some banks are generating returns into the hundreds of millions of dollars. Hence customers tend to pick and stick, with 80 per cent saying they are happy with their suppliers. Pega and SAS dominate – with the former in particular carving out Australia’s addressable market. But there’s also room for others in a category that extends into journey orchestration, personalisation, and cross-channel marketing – particularly as retail and consumer brands start to pile in.
‘Home loan opportunities have tripled’: NAB, ANZ, Commbank eye huge ROI from real-time decisioning – as retail and consumer brands move in
Most of Australia’s biggest banks, along with globals like Wells Fargo, Citibank, and Rabobank are betting large on Real-Time Interaction Management (RTIM) – also called real-time decisioning. It doesn’t come cheaply: Forrester Research suggests average annual costs if circa $1.7m, sometimes running as high as $7m. But those investments are paying off – and some banks are generating returns into the hundreds of millions of dollars. Hence customers tend to pick and stick, with 80 per cent saying they are happy with their suppliers. Pega and SAS dominate – with the former in particular carving out Australia’s addressable market. But there’s also room for others in a category that extends into journey orchestration, personalisation, and cross-channel marketing – particularly as retail and consumer brands start to pile in.
Cuddly Fabric Softener embraces everyday gestures in ‘Love that Lingers’ campaign
Cuddly Fabric Softener, is focusing on small, everyday gestures that express love in its latest campaign, ‘Love that Lingers’.
Booming shopping apps Temu and Shein trigger surge in digital ad costs, pressure ecom pureplays
Australian ecommerce sales grew 4 per cent in the March quarter but China’s surging shopping apps, led by newcomers Shein and Temu, are outbidding rivals and pushing up digital ad costs globally. It’s partly behind retailers refocusing on loyalty programs and loyal shoppers for growth instead of more expensive customer acquisition via media channels – search and social particularly. Shein and Temu are both nudging $1bn in online sales each in Australia. According to March Quarter digital commerce data from Salesforce, luxury handbags, toys and consumer electronics were categories hit hardest while budget and mid-range handbags increased 7 per cent and health and beauty overall was pacing at a 12 per cent increase.
AI-powered personalisation and emotional intelligence are the future of marketing, Twilio report reveals
A fresh report from Twilio has found nine in 10 consumers see ethical use of AI as a potential competitive advantage for brands.
DoubleVerify’s 2024 trends report shows ad fraud up 14% in ANZ, AI to blame
The latest DoubleVerify ‘DV Global Insights: 2024 Trends Report’ has found global ad fraud rates are up 14% to 1.3% in ANZ, making it the second worst performer in the Asia-Pacific region.
Ex-UM privacy chief lifts lid: Google has ‘captured’ trade associations and holdcos, personalisation-precision a ‘fallacy’ based on ‘garbage’ data reaching ‘fake people’
Just how accurate is the user data being traded by advertisers, agencies and data firms in the $700bn global digital advertising system? The former Chief Privacy Officer of UM in the US, Arielle Garcia, is exasperated – it’s garbage she says and to prove it Garcia recently accessed her profile from an ad tech vendor and found she was in “500 different audience segments across seven different data brokers, and what I saw was just a bunch of contradictory, useless, garbage data.” I.e. she was both a man and a woman, worked in food service, agriculture, a defense contractor, an engineer and was simultaneously below the poverty threshold and classified as high income. “They’re selling this garbage data back and forth to one another,” she says, allowing for a host of data “premiums” to be applied by various intermediaries in the process of executing digital advertising campaigns. “Marketers have been tricked into believing that precision and personalisation equals performance,” she says. “There’s so much that’s wrong with that, and the inaccuracy of the data is only one piece of that fallacy.”Meanwhile, she says big agency groups have lost their way. It’s not just principal media models (aka arbitrage) that are problematic, but the fact most of them are incentivised to hit targets by the likes of Google and it distorts the market – “it’s literally about their objectivity,” she says. Agencies are not the only ones. “Google has captured the trade associations … they buy their way into every room.” If trade associations are saying “nothing to see here … of course that’s going to lull marketers into a false sense of security,” she says. Garcia argues Google’s manoeuvres with PMax – its AI-powered “just trust us” media placement product for it’s owned media assets like YouTube – “gives Google the ability to opaquely use their black box algorithms to move money wherever they want”, which could prove handy ahead of impending antitrust trials. Meanwhile, AI Overviews in search will “massacre traffic” for publishers. She says publishers must stop forcing people to log in and refocus on quality. For marketers, Garcia urges a “reorientation around people” and “prioritising quality over the illusion of precision.” How? “Demand transparency … there cannot be a market for black box products”, she says. Plus hold agencies accountable. “No one messes with the client that audits.” For everybody else in industry, Garcia has one ask – work out if YouTube is “covertly tracking people.” How? “Let’s find out what X-Goog-Visitor-Id is.” Nobody seems to know. But that may change.
Igniting action to fight coercive control, paying carers super and boosting social housing – all while avoiding the politics: Are Media’s efforts to instigate social change
Whether it’s getting the GST removed on sanitary products or driving legislation to tackle coercive control front-on, Are Media’s AREgenda social campaigns haven’t shied away from emotive, confronting issues. But they’re all examples of the things readers care about – and they provide a bellwether for government on what really matters to everyday people across Australia, says CEO, Jane Huxley. Through this year’s campaign, worth some $5 million in terms of reach, the publisher now aims to secure $700m in annual payments from government for the growing number of Australians providing unpaid care. It’s about instigating intention, Huxley says – while staying away from the politics.
Ex-UM privacy chief lifts lid: Google has ‘captured’ trade associations and holdcos, personalisation-precision a ‘fallacy’ based on ‘garbage’ data reaching ‘fake people’
Former UM privacy chief Arielle Garcia knows the $700bn global digital ad industry is founded on trading “useless, garbage data” because a) she spent a decade in media ops and compliance and b) she’s accessed her own profile from adtech vendors. The result? 500 laughably contradictory audience segments where she is simultaneously woman and man, below and above the poverty line and works in food service and defence contracting. Now director at ad watchdog Check My Ads she’s going all out to prove to marketers the “fallacy” of the “precision illusion”, shine a light on warped priorities and incentives between advertiser, agency and big tech – and the industry associations she says have been “captured” – and help publishers survive an extinction level event as Google pushes deeper into AI powered search and ad placement. Garcia says everyone else – including holdco bosses – are “afraid” to speak out. She also wants some help on one tracking-specific question that nobody seems able to answer.