Football Australia has released a post-tournament report on the Legacy ’23 strategy, following the FIFA Women’s World Cup Australia and New Zealand 2023. The tournament, which broke new ground, reportedly generated an economic impact of $1.32 billion in Australia.
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Why you should enter the AMI Awards in 2024
Winning an award has some obvious benefits: but apart for the kudos of receiving a glittering trophy, there are some really tangible benefits of entering a reputable awards program.
How to destroy customer loyalty in moments (or, when personalisation and automation go wrong!
Imagine you are a hardworking single mum in her early 50s who has devoted her life to her now-grown children. You love the family rituals you’ve built up over time and your children have become fun, positive adults.
How generative AI can help your lean marketing team achieve more with less
Within the fluid and dynamic world of today’s marketing, juggling resources is a constant hassle for lean marketing teams, and keeping up with the industry leaders is a very real headache.
Why Market Leaders Need Marketing Leaders
Market leading brands, whether long established (e.g. Toyota in Australia, every year since 2003) or newly ‘crowned’ leader (e.g. Chinese EV manufacturer BYD globally, in 2023), are always under attack from their competitors and challenger brands.
Foxtel launches connected Hubbl TV and ‘puck’ as a one sign-in entertainment gateway for 18 streaming, BVOD apps; Netflix, Disney+, Amazon Prime, Apple TV+, Stan, Paramount in
It’s not quite the viewer utopia of universal search for any content on any streaming or broadcaster app but Foxtel’s launch last night of a connected TV super hub aggregating 18 competing apps in a single platform with a one-time sign-in for all is getting close. Hubbl will see Hamish & Andy front a major consumer marketing effort designed to tap growing viewer frustration managing dozens of streaming apps and subscriptions and the time it takes to find something to watch. Early results from Sky Glass in the UK and US – Hubbl’s genesis – indicates viewers spend less time choosing content and their viewing time and repertoire of shows and genres increases. “It’s a content-first experience, not an app-first experience,” Hubbl’s global Chief Product Officer, Fraser Stirling told Mi3 in what he argued was a groundbreaking shift in how people will connect with, manage and consume content.
Digital Australia 2024 report: Social media dominates as TikTok engagement and advertising surges, TV and streaming TV viewing declines
A new report from Meltwater and We are Social shows hefty growth in social engagement on TikTok, ongoing loyalty to Facebook and significant advertising dollars in both, against declining broadcast and streaming TV viewing across national consumers.
eBay Australia and Australian Fashion Council award $100,000 to Dempstah in Circular Fashion Fund
eBay Australia, in collaboration with the Australian Fashion Council (AFC), has announced Dempstah as the winner of the 2024 Circular Fashion Fund.
San Remo’s stirs up new campaign With Emotive to combat rising competition
San Remo has unveiled a fresh campaign via independent creative agency Emotive. This marks the first significant work since the 88-year-old, fourth-generation family-owned business appointed Emotive in February 2023.
Qantas Group reports 13% profit dip, announces major investments into customer satisfaction boost
Qantas Group has reported an underlying profit before tax of $1.25 billion for the first half of 2024, marking a 13% decrease from the same period in FY23.