Spirit of Tasmania has launched its first brand campaign since appointing CHEP Network as its creative agency of earlier this year.
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Bref takes the City2Surf as Official Toilet Cleaning Products Partner
Henkel-owned toilet cleaning brand, Bref, is the latest brand to join the City2Surf for 2024, landing an unconventional partnership as the event’s Official Toilet Cleaning Products Partner.
ThinkNewsBrands joins forces with the Australian Marketing Institute to boost news publishing media education.
Winning an award has some obvious benefits: but apart for the kudos of receiving a glittering trophy, there are some really tangible benefits of entering a reputable awards program.
Specsavers’ media pitch lands with EssenceMediacom
Specsavers has concluded a four-month pitching process by appointing GroupM’s EssenceMediacom as its media agency for Australia and New Zealand.
Westpac shuts down RAMS Home Loan franchise business amid strategic review
Westpac closes RAMS following strategic review Westpac is closing its RAMS home loan franchise business off to new loans following a strategic review exploring options including a failed attempt to sell the business.
Cashrewards acquires Little Birdie
Cashrewards has announced the acquisition of Little Birdie, a shopping companion platform powered by advanced technology. This move is part of Cashrewards’ mission to become the ultimate shopping companion for Australian consumers.
Yorkshire Tea raises cup to Australian swim team’s success with OOH creative
Yorkshire Tea, a leading tea brand in the UK, has taken a cheeky swipe at Australia’s swimming accolades in a new ‘Out of Home’ campaign.
Impulse buying surge: 80% of Aussies make in-store impromptu purchases
A recent survey initiated by international tech company ShopFully has revealed that 80% of Australian adults have made an impulse purchase in-store since the beginning of 2024, with 36% doing so in the past week. The survey was conducted with a nationally representative sample of 1,044 Australians aged 18 years and older in early July 2024.
EarMax Media founders claim ‘scattergun’ media plans and ‘lowest common denominator’ creative give podcasts a bad rap; agencies and publishers fall short on ‘due diligence’
Andy Maxwell and Ralph van Dijk are out to undo the norms of podcast media planning, and they’re going in hard against the standards set at the big end of town. The duo last month hard-launched EarMax Media, a podcast-only media shop that promises to deliver meticulous podcast strategies via direct trade with publishers big and small. The plan is to turn around conceptions that podcast advertising just doesn’t work for some clients – a sentiment van Dijk says is courtesy of “scattergun media plans and grating, lowest common denominator creative” that has left some marketers burnt. Maxwell says a lack of knowledge on the sell-side hasn’t helped things either, but with time and plenty of “due diligence”, he’s confident EarMax can remind advertisers of podcast’s super power: Targeting engaged audiences in the context of their passions.
Principals revamps luxury sporting lodge Poronui’s brand identity
Branding design agency Principals has developed a new brand strategy, story, and identity for Poronui, a luxury sporting lodge located in the Taharua Valley. Poronui offers world-class hunting, fly fishing, and driven wing shooting, complemented by premium hospitality and gourmet New Zealand cuisine.