Apple is taking its privacy first pitch to the people – wedging much of marketing, Facebook and Google. And if iOS14.5 had everyone up in arms, iOS15 suggests Apple is only just starting its mission to disrupt user tracking, targeting and adtech’s status quo. But do users actually care about privacy? Most people sign away their rights for a free service, so where to from here? We asked the ACCC’s Rod Sims, UM’s Joshua Lowcock, ADMA’s Sarla Fernando, Pollinate’s Howard Parry-Husbands and the Consumer Policy Research Centre’s Lauren Solomon.
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The Crumb Gambit: How to Win the Post-Cookie Digital Chess Game in 3 Moves
Like it or not, as marketers we are all playing a game of digital chess. The ‘Walled Garden Masters’, who have been playing the game for quite some time, are all gearing themselves up to call check mate on smaller and less established players. Every move has a purpose. Domination is about being able to… Continue reading The Crumb Gambit: How to Win the Post-Cookie Digital Chess Game in 3 Moves
Professional and Career Starter Memberships
At the AMI we are all about recognising professionalism and helping our members progress their careers in marketing. That’s why we have made an adjustment to two of our membership levels and post-nominals. Effective from 1 June 2021, Associate Member designation will change to Professional Member designation. Professional Members will be entitled to use the… Continue reading Professional and Career Starter Memberships
CPM Spotlight: Louise Cummins
I am currently the Marketing and Digital Innovations Director at H&R Block Australia, and have over two decades of experience working across a range of industries including finance, technology, entertainment, healthcare and telecommunications. My career has taken me around the world and connected me with the most amazing people from all walks of life. Marketing’s… Continue reading CPM Spotlight: Louise Cummins
Professionalism in Marketing & how to elevate yours
Embarking on a career in marketing can be rewarding and challenging. The skills required of new marketeers can feel endless: from understanding and maximising ever-evolving communications channels, to navigating the convergence of marketing and technology (one of the most significant areas of investment for marketers in recent years). However, according to AMI Fellow and Certified… Continue reading Professionalism in Marketing & how to elevate yours
Australia’s Automotive Industry Set to Move to a Digital Retail Model as Consumers Change Behaviour Post-COVID – Quantcast Reports
With COVID restricting physical travel, it has become necessary for automotive brands and dealerships to intimately understand the digital experiences they offer consumers, as more people are taking more of the car buying process online. Quantcast, a global advertising technology company that delivers audience intelligence, measurement, and consent management solutions, predicts that 2021 will be… Continue reading Australia’s Automotive Industry Set to Move to a Digital Retail Model as Consumers Change Behaviour Post-COVID – Quantcast Reports
Five award-winning campaigns that will blow your mind
Truly creative marketing campaigns have a way of staying with us long after the campaign is over. The days of broad-brush marketing built simply around a jingle or slogan are long behind us. Today’s marketers have a wealth of varying communications platforms, sophisticated data, and creativity at their disposal to produce meaningful campaigns that deliver… Continue reading Five award-winning campaigns that will blow your mind
Why be a Cookie Monster?
James McDonald and Tom Evans are the co-founders of indie full-service media agency, Audience Group, and advocates for evidence-based advertising. At Audience Group, we’re no fans of the term “cookie apocalypse”. It’s a bit too dramatic for a change that’s actually a good thing. Over-reliance on cookies is something that needed to change, anyway. It’s time… Continue reading Why be a Cookie Monster?
Green Hat / AMI B2B Marketing Research Report 2021 – Well Orchestrated edition
The #1 challenge B2B marketers faced in 2020 was growing and measuring brand awareness and brand health… The 11th edition of the Green Hat / AMI B2B Marketing Research Report 2021 discusses best practices to help take your B2B marketing to the top of the charts with exclusive insights on strategy, content marketing, ABM, brand, digital and… Continue reading Green Hat / AMI B2B Marketing Research Report 2021 – Well Orchestrated edition
Roll of honour for AMI’s longstanding members – November 2020
AMI is a strong community of dedicated marketing professionals – some of our valued members have been supporting the Institute and wider industry for multiple decades! We’re very proud to celebrate the membership anniversaries of these longstanding members. Congratulations and thank you to all AMI Members reaching a significant milestone in 2020. We truly appreciate your… Continue reading Roll of honour for AMI’s longstanding members – November 2020