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Don’t just look at the long term, look at the long, long term – Mark Ritson

Classic ads and product placements continue to have a brand-building effect decades later, which is a benefit more marketers should pay attention to when commissioning creative. Marketers need to aim their advertisements for long, long term – decades – instead of short terms for longer lasting efficiency and effectiveness, writes Mark Ritson, Marketing Week. In 1984, there… Continue reading Don’t just look at the long term, look at the long, long term – Mark Ritson

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Why B2B brands need to invest in brand marketing

Revolutionising the trend, B2B marketers are waking up to the effectiveness opportunity investment can bring by means of creativity and storytelling which was previously regarded as a luxury that B2C brands could afford, writes Steve Hemsley, Marketing Week. Professionals do not park their emotions and personality in a cardboard box while they make a purchase decision. There… Continue reading Why B2B brands need to invest in brand marketing

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CPM Spotlight: Reputation Matters with Peter Bowman

Peter Bowman, FAMI CPM and Managing Director at Adviser Marketing Week, is using his marketing career to drive change in the financial planning marketing services sector. Serving  entrepreneurial and client focused advice providers across Australia, Peter is banking on the financial services sector further evolving post the royal commission. Marketing values that bring about improved stakeholder, client… Continue reading CPM Spotlight: Reputation Matters with Peter Bowman

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Domino’s Case Study: 14 lessons from 14 years of growth with Don Meij

It has been 14 years since Domino’s (ASX: DMP) listed on the Australian Stock Exchange. In this 14 years Domino’s Pizza Enterprises has expanded from 400 stores in Australia and New Zealand to 2,450 stores across nine different countries: Australia, New Zealand, Belgium, France, The Netherlands, Japan, Germany, Luxembourg, and Denmark. Domino’s CEO and Managing Director,… Continue reading Domino’s Case Study: 14 lessons from 14 years of growth with Don Meij

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Can the worst ad market since GFC turn in 2019?

Green shoots? Paul McIntyre talks with the founder of Standard Media Index Jane Ractliffe on the troubled ad market while Jon Bradshaw unpacks it for brand-owners along with the boom (and peak?) in direct-to-consumer businesses like Dollar…

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Universities awarded accreditation for delivering quality programs to students

As the leading professional marketing association in Australia, the AMI serves a key role as the conduit bringing together industry and academia through accreditation. A successful marketing career is founded on choosing to study the right marketing program. By selecting a program rigorously vetted by Australia’s leading marketing body, you can be confident that you are… Continue reading Universities awarded accreditation for delivering quality programs to students

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AMI Awards Stories: Giving Young Marketers “a foot in the door”

Modern Marketing is a moving target, and many young marketers, especially graduates, are feeling overwhelmed and frustrated. The real world of employment in the field of marketing is more difficult than expected. This submission looks at how Braveda addresses these issues with multitudes of young marketers, and the innovative ways they’ve supported them. Braveda wowed… Continue reading AMI Awards Stories: Giving Young Marketers “a foot in the door”

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AMI Awards stories: Pitney Bowes Customer Retention with Location Intelligence

Customer Retention, a term that is very easy to understand but a challenge for marketers to maintain in today’s time. Global technology company Pitney Bowes needed to drive customer retention in the location intelligence space. As the winner of AMI’s 2018 Customer Retention Award, Pitney Bowes’ creative strategy to improve engagement and retention provided better and… Continue reading AMI Awards stories: Pitney Bowes Customer Retention with Location Intelligence

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Deloitte Trust Index – Banking: The way forward to rebuild reputation and trust

Today’s business world is far more about communities and relationships and far less about transactions. The companies that get this, at the deepest level, are exhibiting the kinds of behaviours that genuinely build trust. Amidst the exposing investigation into the banking sector, Deloitte highlights the depth of the trust crisis in their report “The way forward for reputation and trust”. Can marketing help rebuild… Continue reading Deloitte Trust Index – Banking: The way forward to rebuild reputation and trust

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