The Federal Court has ordered Mazda Australia Pty Ltd to pay $11.5 million in penalties for misleading and deceptive conduct, and for making false or misleading representations to nine consumers about their consumer guarantee rights. The court found that Mazda made 49 separate false or misleading representations to the nine consumers who had experienced recurring and serious faults with their Mazda vehicles within two years of purchase.
Author: admin
Nielsen reveals Valentine’s Day spending across Australia
Nielsen has released comprehensive data on Valentine’s Day spending across Australia in 2024. The data, collected by Nielsen’s Consumer & Media View (CMV), provides a breakdown by age, state, and territory.
Fujifilm celebrates 90 years with launch of ‘global purpose’ initiative
Fujifilm is marking its 90th anniversary with the launch of its first-ever ‘Global Purpose’, an initiative titled ‘Giving our world more smiles’. The Global Purpose reflects Fujifilm’s commitment to bringing together diverse ideas, unique capabilities, and extraordinary people to effect change in the world.
CommBank’s half-year results show decrease in profits amid challenging economic climate
Commonwealth Bank of Australia (CBA) has released its half-year results for the period ending 31 December 2023, attributing a decrease in net profits and higher operating costs to the challenging economic environment.
Employment Hero bolsters marketing team with top-tier hires, eyes global expansion
Employment Hero, an Australian tech unicorn, is expanding its marketing team with new hires including Matthew Poulier from Cashrewards, Paul Smith from Amazon and John Carroll from X (formerly Twitter).
Robert Irwin joins forces with G’day Parks to boost brand’s marketing efforts
Australian celebrity and wildlife advocate, Robert Irwin, has teamed up with G’day Parks, the country’s largest holiday park network.
Chrome deprecation slashes publisher CPMs by 30 per cent, brand KPIs could follow – but Google’s plan facing major competition hurdles as brands, supply chain warned Australia’s privacy overhaul poses bigger threat
Google has insisted it will cull third party cookies before the end of this year but the UK’s competition regulator says that call isn’t Google’s to make. Unless it can solve serious concerns around the impact on competition, interoperability, self-preferencing and the very real risk of driving more money out of the open web and into walled gardens – like Google itself – it’s not happening. Now the IAB has piled in with 106 pages of complaints and stating Google’s bid to put much of the adtech world’s underpinnings into the browser is not viable. In the meantime, early analysis – the little that is available – of Google’s 30 million browser experiment, AKA the one per cent club, suggests a 30 per cent fall in CPMs. But Australian brands, publishers and the media supply chain will soon have bigger fish to fry.
Sarah Ryan takes the helm as head of marketing for Max Brenner Australia
Sarah Ryan has been appointed as the new Head of Marketing for Max Brenner Australia.
Clemenger BBDO’s sweet strategy for Bowel Cancer Australia: 3D printed chocolates
Clemenger BBDO has launched a unique Valentine’s Day campaign for Bowel Cancer Australia, using 3D printed chocolates to raise awareness of early-onset bowel cancer, the deadliest cancer for people aged 25-44.
Crunch overcooked? APAC marketing chief says no slowdown as Uber plots grocery surge, ads business ramps up with attention, Carshare bids to cull 1m cars by 2029 – and why flipping ‘crazy’ performance for brand pays
At one point “the performance marketing [team’s] main KPI was actually how much investment they could deploy,” says Uber APAC marketing boss Andy Morley. “The mandate was spend, spend, spend … It was getting crazy.” But then they realised it wasn’t actually working. Then they flipped hard to brand – well above Binet & Field’s 60:40 heuristic – and powered to delivery market leader. Today Morley says both Uber’s rideshare and food business has seen no slowdown despite squeezed wallets. Now it’s driving into grocery and beyond with another brand-powered push: “Pianos delivered in one hour” are the CEO’s mandate. For its rides business, removing 1 million of Australia’s second cars within five years is the target and Morley says growth – and consumer behaviour change – is rapidly underway. Uber’s moves into trains, planes and buses in the UK could signal the shape of things to come. Meanwhile Uber’s ads business is starting to motor. Drinks and entertainment advertisers in particular are tapping people on the way to bars and on their way home. Morley thinks a shift to attention over increasingly challenged reach and frequency metrics will shape both Uber’s own spend – and the media dollars it seeks from advertisers.