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Ellipsis unveils comprehensive map of Australia’s $6bn loyalty market

Ellipsis unveils comprehensive map of Australia’s $6bn loyalty market..

April, 2024
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New report shows unlicensed content use as a hidden threat in Australian businesses

New report shows unlicensed content use as a hidden threat in Australian businesses..

April, 2024
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Twilio study finds glaring gap in Australian brand’s estimation of consumer perceptions

Twilio study finds glaring gap in Australian brand’s estimation of consumer percepti..

April, 2024
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Interbrand and Unyoked study explores nature’s impact on commercial creativity

Interbrand and Unyoked study explores nature’s impact on commercial creativity..

April, 2024
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Fourth Mentally Healthy survey 2024 aims to illuminate mental health trends in media, marketing, and creative sectors

Fourth Mentally Healthy survey 2024 aims to illuminate mental health trends in media, mark..

April, 2024
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BCU Bank positions itself as a the best back up bank in new brand campaign

BCU Bank positions itself as a the best back up bank in new brand campaign..

April, 2024
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Why this agency and media strategist thinks too many leaders are suffering from ‘nervous reactivity to noise’; plus the universal truths – and gaps – around strategy in marketing, media and agencies

Why this agency and media strategist thinks too many leaders are suffering from ‘ner..

April, 2024
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What it takes to do good: Latest Leo Burnett, UTS study finds stark contradictions in way Aussie consumers want brands to contribute – and it’s not politics or social issues but more about the concept of a ‘fair go’

What it takes to do good: Latest Leo Burnett, UTS study find..

The quagmire of doing good: Consumers want brands to do more, but there are contradictions galore in the way they expect 'good' to manifest. In the latest Leo B...

Telstra drives connectivity for Honda’s new Accord in Australia

Telstra drives connectivity for Honda’s new Accord in ..

Honda has selected Telstra as its connectivity partner in Australia for the newly launched Honda Accord. The vehicle has an enhanced Honda Connect service and i...

Supermarket Senate Committee calls for price gouging laws, proposes radical overhaul of pricing and competition regulation

Supermarket Senate Committee calls for price gouging laws, p..

The Greens-led Senate Select Committee on Supermarket Prices has proposed a radical overhaul of Australia's supermarket sector, including making price gouging i...

Nielsen’s 6th annual marketing report reveals ROI strategies and budget allocation insights

Nielsen’s 6th annual marketing report reveals ROI stra..

Nielsen, a global leader in audience measurement, data, and analytics, has released its sixth Global Annual Marketing Report. The report, which surveyed nearly ...

Forethought unveils BrandComms.AI to improve creative effectiveness

Forethought unveils BrandComms.AI to improve creative effect..

Forethought, a marketing advisory, strategy and analytics company, has launched BrandComms.AI, a Gen AI platform aimed at revolutionising the development of eff...

Gippsland Dairy unveils ‘Slow Good’ platform, celebrating craftsmanship in yogurt production

Gippsland Dairy unveils ‘Slow Good’ platform, ce..

Gippsland Dairy is launching a new brand platform this week, titled 'Slow Good', which pays homage to the unique, time-consuming process by which its yogurt is ...

Qantas to pay $20M to customers over cancelled flights, $100M penalty hangs in the balance

Qantas to pay $20M to customers over cancelled flights, $100..

Qantas is due to pay $20 million to more than 86,000 customers after admitting to misleading consumers by advertising tickets for flights it had already decided...

Baby boomers outshine Gen Z in online security practices, YouGov study reveals

Baby boomers outshine Gen Z in online security practices, Yo..

Baby Boomers are leading the way in secure online practices, according to a recent study by market research and data analytics firm, YouGov....