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Why Professional Networking Is Essential for Your Career..
Why professional networking is essential to your career. We explore the types, benefits of professional networking and provide some tips to become an effective ...
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Digital Australia 2024 report: Social media dominates as Tik..
A new report from Meltwater and We are Social shows hefty growth in social engagement on TikTok, ongoing loyalty to Facebook and significant advertising dollars...
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Brand Finance' most valuable 100 Australian brands 2024..
Brand Finance Australia has unveiled its 'Australia 100 2024' report, ranking the nation's 100 most valuable and strongest brands. The total valu...
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2024 AMI Marketing Excellence Awards winners announced..
The Australian Marketing Institute (AMI) is thrilled to announce the national winners of the 2024 AMI Marketing Excellence Awards, the premier event recognising...
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Building Your Marketing Career Your Way..
The practise of Marketing in Australia has always been a rewarding career path, however with the more recent onset of the digital revolution, social media and o...
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Monopoly returns to Macca’s with six-week promo campai..
Monopoly at Macca's is set to make a comeback this September with a six-week promotion that promises a one in three chance of winning prizes and a guaranteed da...
Mentos goes live with ‘Mouth Off’ campaign for c..
Mentos Australia has introduced a new product, Mentos Cube, distinguished by its cube shape. The launch will be accompanied by a campaign titled 'Mouth Off', cr...
Mortgage Choice launches ‘More’ campaign for Spr..
Mortgage Choice has unveiled a new brand campaign and creative platform named 'More', timed to coincide with the peak spring property season. The campaign was d...
Creative agencies gone by 2030? Brands and agencies working ..
In one camp, we have those who view gen AI running end-to-end creative ideation and production as a derivative action, akin to trying to replace Michelangelo wi...
Brent Hill appointed CMO for Brisbane 2032 Olympics..
Former Tourism Fiji CEO and South Australia Tourism Commission CMO, Brent Hill, has become the new chief marketing officer of the Brisbane 2032 Olympics and Par...
Subway, Zenith’s Team Fresh and Rival X launch gaming ..
Subway Australia has unveiled a new competitive gaming platform, the Subway Community Hub, coinciding with the return of its SubDog and the introduction of the ...
Australia Post’s AI approach shifts drudgery to discip..
If you're looking for a revolution, look elsewhere. At Australia Post and creative production agency BRX, AI isn't rewriting the rules of marketing; ...
NRMA Insurance expands partnership with Surfing Australia to..
NRMA Insurance has expanded its partnership with Surfing Australia to enhance support for grassroots and women's surfing across the nation....