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Download the CMO50 Report As customers exhibit a growing desire to be recognised for their values and interests, the personalisation capabilities brands have been building need to adapt and flex. To get there, marketing and CX leaders are investing in data, technology, customer journey orchestration and content. Yet there’s also a need to complement operational… Continue reading CMO50 report now available: Practising personalisation in an era of passion points, preferences and purpose

The Australian Marketing Institute and ANZMAC (Australia and New Zealand Marketing Academy) today announced a new grants programme (to the value of AUD 30,000) for industry-applied research, to help bridge the gap between academia and industry.

At VETASSESS, we assess three marketing-related occupations for people needing a skills assessment to migrate to Australia and here are some common mistakes that we see:

Increase your exposure, open new doors, and attract and retain good staff off the back of your award with the following 5 strategies.

At VETASSESS we conduct skills assessments for three marketing occupations for people planning to migrate to Australia. When we receive an application for an assessment, we want a full picture of the person’s career so that we can fully understand their skills and experience

I’d looked to AMI for resources when working client side in corporate and gov marketing roles. When I started freelance copywriting 6 years ago, I wanted to ensure my past experience was giving me the credibility to stand out as a content specialist.

As a graduate of Harvard Business School and Harvard Medical School, I have a thirst for knowledge, keeping up with the latest, cutting edge techniques. My motivation for joining AMI was just that. Meeting ambitious, like minded people who are inspired to change and impact the world through marketing.

Nominations for the 2022 CMO50 are now open to the top Australia-based marketer within an organisation with responsibility for the vision and strategy of their company’s marketing function.

AMI Chair, Andrew Thornton, said: “we are proud to partner with Blackmores and provide the AMI’s support for the Vitality Brand Masters program. Ongoing professional development is critical in underpinning career progression for today’s marketer and the Vitality Brand Masters program enables marketers to build the contemporary skills and competencies required for today and into the future.”