The Australian Competition and Consumer Commission (ACCC) has initiated proceedings in the Federal Court against prominent Australian household appliance chain, The Good Guys. The business is accused of making false or misleading representations about their store credit and ‘Store Cash’ promotions, in violation of the Australian Consumer Law.
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Household spending on the rise, but not for renters: Commbank
The CommBank Household Spending Insights (HSI) Index has lifted ever so slightly for the month of June, thanks to increased spending on recreation (+3.2 per cent) and hospitality (+2.1 per cent), however there is a growing disparity in spending habits between renters and home owners.
Amazon’s ad tier delivering on scale while Paramount+ builds for 2025 – but four streamers spells trouble for Meta and Google as well as TV
In market with Prime ads, Amazon is so far delivering on a promise to convert its 5m subscriber base, according to buyers. Paramount+ is likewise live but is building from scratch – and it’s not yet sharing ads audience numbers. Alongside Netflix and Binge, the four streamers come with “very different” strategies per OMG investment chief Kristiaan Kroon. Ampere Analysis boss Guy Bisson said it’s too soon to say who will come out on top – though Amazon’s ecom through-line could swing full-funnel bucks. Either way SVOD is quickly coming for TV’s ad spoils. But Bisson predicts Meta and Google will also take a hit.
Proxima appoints Michelle Zamora as new CMO
Michelle Zamora is the new Chief Marketing Officer for Proxima, a leading centralised project marketing and sales management platform for developers and real estate agents.
Over $13 million in pro-bono media drives successful anti-bullying campaign for Dolly’s Dream
EssenceMediacom, The Open Arms and UnLtd have helped to raise more than a million dollars in donations for Dolly’s Dream in this years Do It For Dolly Day campaign.
Holiday season consumption: 55% of Aussie consumers to start gift shopping by October
User-generated content platform, Bazaarvoice, has published its Holiday Season Shopping Behaviour Report, revealing that 55% of Australian consumers will begin their holiday shopping by October. 37% will begin gift shopping by September, and 23% by August or earlier.
McCain scoops up Chobani’s growth leader for new marketing director of growth as MD hunts what consumers want next, refires flagging QSR
Building McCain’s brand presence in Australia and New Zealand across an ever-growing range of potatoes, vegetables, pizzas, appetizers and ready-meals is the key priority for its local managing director, Lyn Radford. But what consumers want next is in her sights. As the former Chobani boss works to refresh the privately-owned FMCG’s strategy eight months into her tenure – all while supporting declining guest counts in QSR channels – she’s also brought onboard the first local marketing director of growth, Olivia Dickinson, to help plan the future. Dickinson’s not the only former colleague doing it again at McCain.
Woolworths fuels Olympic spirit with fresh campaign featuring Paralympian Col Pearse
Woolworths has launched a new campaign titled ‘Fresh Fuels the Best in All of Us’, featuring Australian Paralympian swimmer Col Pearse.
Changing the game to reach under-40 sports fans: Latest Growth Distillery report
Nearly six in 10 Gen Z Australians have started following a new sport in the last two years, presenting new opportunities for brands, according to the latest The Growth Distillery report.
Cuttable appoints Medibank’s Sam Ayre to lead marketing
AI-powered advertising automation platform, Cuttable, has appointed Sam Ayre as its new Head of Marketing.