Gippsland Dairy is launching a new brand platform this week, titled ‘Slow Good’, which pays homage to the unique, time-consuming process by which its yogurt is crafted.
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Telstra drives connectivity for Honda’s new Accord in Australia
Honda has selected Telstra as its connectivity partner in Australia for the newly launched Honda Accord. The vehicle has an enhanced Honda Connect service and is the first to integrate Google built-in, powered by Telstra’s SIM and its robust mobile network.
Supermarket Senate Committee calls for price gouging laws, proposes radical overhaul of pricing and competition regulation
The Greens-led Senate Select Committee on Supermarket Prices has proposed a radical overhaul of Australia’s supermarket sector, including making price gouging illegal and introducing divestiture laws to break up the duopoly of Coles and Woolworths.
Nielsen’s 6th annual marketing report reveals ROI strategies and budget allocation insights
Nielsen, a global leader in audience measurement, data, and analytics, has released its sixth Global Annual Marketing Report. The report, which surveyed nearly 2,000 global marketers, delves into Return on Investment (ROI) strategies and budget allocation, with a particular focus on improving ROI.
Forethought unveils BrandComms.AI to improve creative effectiveness
Forethought, a marketing advisory, strategy and analytics company, has launched BrandComms.AI, a Gen AI platform aimed at revolutionising the development of effective creative by using Forethought’s marketing science methodologies.
CX disconnect: Banks, carmakers, telcos failing to join customer dots, ‘gaming’ NPS, measuring wrong outcomes, undermining martech investments – but uni’s nailing it
The stampede by companies into CX, with massive associated investments into martech, specialists teams and organisational overhauls, is having little impact on customer experience scores – and big banks, telcos, and car brands are at best benchmarked as average, despite investing billions collectively. CSBA Managing Director, Paul van Veenendaal, has seven years of CX performance data from 12,000 annual assessments across 200 Australian firms and it’s a sobering read for those firms heralding their commitment to connecting up and improving the experience across all customer contact points. In short, all that tech investment is simply not hooked up to customer contact centres – and NPS scores, which many leadership teams have linked to performance and bonuses, are “being gamed”, he warns, for better but hollow CX benchmarks. No big brands feature in the top 10 of CSBA’s CX rankings, and only one, a superannuation company, makes the top 20. Chatbots aren’t up to scratch yet, says van Veenendaal, and companies have “pretty much parked” speech analytics. Meanwhile despite heavy investment in digital transformation, call centre volumes have not declined over the last seven years – and those call centres are focused on the wrong outcomes and metrics, he says. Hence underwhelming CX scores across CSBA’s rankings. But some sectors are nailing it: Universities and colleges, utility companies and local authorities – the latter at least partially due to the policies of a one-time adman and former Victorian Premier. Here’s where van Veenendaal thinks it’s all going wrong – and how to fix it.
Helping ANZ marketing take flight: Commercial mix modelling, brand strategy review, creative audit and return of Falcon all part of GM of marketing’s efforts to build distinctiveness – and go beyond MMM
After a 15-year absence from market, ANZ has brought back its iconic Falcon creative and brand device in a new campaign promoting its increasingly sophisticated, personalised customer protection capabilities. The campaign is the first step towards delivering what ANZ’s GM marketing, Sian Chadwick, hopes will be a new era of distinctiveness in market for the big four bank that unites heritage with modern relevance. Chadwick unpacks the mechanisms she’s using to deliver relevance to a younger generation of consumers, along with the commercial mix modelling increasingly driving decision making and more informed, whole-of-customer “investment trade-offs” for ANZ’s newly unified marketing centre of excellence.
‘It will redefine our industry for the next decade’: Federal Gov accelerates privacy reform to August as Attorney General, Privacy Commissioner harden language on personal information; customer matching, clean rooms uncertain
Last week under a request from Prime Minister Anthony Albanese, the Federal Attorney General [AG] Mark Dreyfus dropped a privacy curveball – the new Privacy Act will be introduced into Parliament in August, well ahead of an end-of-year deadline many thought would spill into next year. More pressing for the broad church of marketing, media, CX, adtech, programmatic and ecom teams across every industry sector, it appears the rhetoric from the AG and even the new Privacy Commissioner on the definition, treatment and transparency of personal information is firming against many current and emerging industry practices – first-party customer data matching between different entities is just one. The use of website tracking pixels is also under investigation, led by a Privacy Commissioner probe into how TikTok deploys such code. “It would have significant implications for a huge number of things,” says Omnicom Media Group’s Chief Investment Officer Kristiaan Kroon on any restrictions in customer matching programs. “From an Omnicom perspective, we would say privacy reform is one of the top things that will redefine our industry in the coming decade.”
CommBank, Paramount launch new TV series tackling financial literacy
CommBank has created a new television series that’s set to air on 10 and 10 Play, with the first episode of the 8-week program to premiere on Saturday 11 May at 6pm.
Jemena offers a new perspective on renewable gas in ‘The Big Picture’ campaign
Energy networks owner, Jemena, has launched a new campaign highlighting the role of renewable gas in the energy transition.