Aesthetic treatment company, Laser Clinics Group, has launched a new global brand and campaign via Ogilvy Network ANZ, ‘The Science of Feeling Good’.
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WGEA reveals pay gaps up to 26% in Australia’s major media companies
The Workplace Gender Equality Agency (WGEA) has revealed pay gaps as high as 26% in some of Australia’s major media companies and a gap between 13% and 18% for most of the large multinational advertising holding groups.
ACCC hits Grays with $10m penalty for misleading car descriptions
The Australian Competition and Consumer Commission (ACCC) has initiated legal proceedings against Grays eCommerce Group and is pushing for a $10 million penalty over allegations the Australia-wide online auction business provided false or misleading descriptions of hundreds of cars on its site.
Look at what you made me do: 13 brands getting on the Taylor Swift Eras Tour cultural bandwagon
Marketers, media players and agencies will never knowingly pass up an opportunity to tap the cultural zeitgeist. And the arrival of Taylor Swift and her ‘The Eras’ tour in Australia proved irresistible for plenty. From rebranding a private island in North Queensland to creating a special Tay Tam line of Tim Tams, greetings from Vegemite and Tooheys plus tributes from Twisties to Taylor and her football-playing boyfriend, Travis Kelce, we’ve had a flurry of activations and campaigns pop up, most notably in out-of-home. Here’s 13 of the most memorable fired across Mi3’s desk.
Marketers ‘prefer arbitrage’ as Publicis, Omnicom power ahead of holdco posse; Dentsu ‘shrinking pains’ persist as dividing lines sharpen on agency network brands versus integrated offers, IT services and data M&A: Madison and Wall’s Brian Wieser
When it comes to principal-based media trading, AKA arbitrage, “we can argue about the pros and cons but collectively [marketers] are saying that they kind of accept, if not sometimes prefer, that model,” says Madison and Wall founder and one-time WPP global business intelligence chief Brian Wieser. It’s no coincidence that two of the “most aggressive” proponents of buying ad inventory from media owners and on-selling it to clients with handsome markups saw their respective media businesses notch double-digit growth in 2023. Publicis and Omnicom also have the most bullish growth forecasts for 2024. Yet their broader business strategies and models are almost polar opposites and Wieser sees a structural fault line widening across the major holdcos – unified businesses that sideline individual agency brands like Publicis and Dentsu versus the traditional multi-brand model at WPP, IPG and Omnicom. Both can work, says Wieser, but he thinks those with fewer silos are “more likely to thrive” and suggests very few marketers still care about conflict, one of the original reasons for holdcos running lots of similar agencies. Dentsu is tracking closer to Publicis on agency brand consolidation but the Japanese firm hasn’t executed like the French. One positive for Dentsu, per Wieser, is “it’s hard to imagine it getting any worse”. Regardless of the model, he sees a single key differentiator in determining holdco winners and losers as IT services firms streak ahead and the big platforms use generative AI to eat further into agency turf: Investment ambition, or lack thereof.
Marketers ‘prefer arbitrage’ as Publicis, Omnicom power ahead of holdco posse; Dentsu ‘shrinking pains’ persist as fault lines sharpen on agency networks versus integrated master brand, IT services and data M&A: Madison and Wall’s Brian Wieser
When it comes to principal-based media trading, AKA arbitrage, “we can argue about the pros and cons but collectively [marketers] are saying that they kind of accept, if not sometimes prefer, that model,” says Madison and Wall founder and one-time WPP global business intelligence chief Brian Wieser. It’s no coincidence that two of the “most aggressive” proponents of buying ad inventory from media owners and on-selling it to clients with handsome markups saw their respective media businesses notch double-digit growth in 2023. Publicis and Omnicom also have the most bullish growth forecasts for 2024. Yet their broader business strategies and models are almost polar opposites and Wieser sees a structural fault line widening across the major holdcos – unified businesses that sideline individual agency brands at Publicis and Dentsu versus traditional multi-brand models at WPP, IPG and Omnicom. Both can work, says Wieser, but he thinks those with fewer silos are “more likely to thrive” and suggests very few marketers still care about conflict, one of the original reasons for holdcos running lots of agencies. Dentsu is tracking closer to Publicis on consolidation but the Japanese firm hasn’t executed like the French. One positive for Dentsu, per Wieser, is “it’s hard to imagine it getting any worse”. Regardless of model, he sees a single key differentiator in determining holdco winners as IT services firms streak ahead and the big platforms use generative AI to eat further into agency turf: Investment ambition, or lack thereof.
Football Australia’s ’23 strategy: ‘dramatic’ rise in women playing football after FIFA World Cup
Football Australia has released a post-tournament report on the Legacy ’23 strategy, following the FIFA Women’s World Cup Australia and New Zealand 2023. The tournament, which broke new ground, reportedly generated an economic impact of $1.32 billion in Australia.
Why you should enter the AMI Awards in 2024
Winning an award has some obvious benefits: but apart for the kudos of receiving a glittering trophy, there are some really tangible benefits of entering a reputable awards program.
How to destroy customer loyalty in moments (or, when personalisation and automation go wrong!
Imagine you are a hardworking single mum in her early 50s who has devoted her life to her now-grown children. You love the family rituals you’ve built up over time and your children have become fun, positive adults.
How generative AI can help your lean marketing team achieve more with less
Within the fluid and dynamic world of today’s marketing, juggling resources is a constant hassle for lean marketing teams, and keeping up with the industry leaders is a very real headache.