Podcasts

‘Clients in on it, boatloads of cash, complex, opaque corporate structures’: Principal media arbitrage trading spreads to TV, out of home, audio as holdco’s, retail media pile in; ex-IPG, GroupM, Omnicom execs on fixes

‘Clients in on it, boatloads of cash, complex, opaque corporate structures’: Principal..

March, 2025
Podcasts
The CMO Awards Podcast Ep 1: Former CMOs of Westfield, Audi, Kimberly-Clark reveal relentless financial scrutiny, growth intent and risk factors driving exec and board expectations of marketing

The CMO Awards Podcast Ep 1: Former CMOs of Westfield, Audi, Kimberly-Clark reveal relentl..

March, 2025
Podcasts
CDP Payoffs and Pitfalls: Australian brands are slashing customer acquisition costs, gaining behavioural insights, and getting ready for AI in their customer data tech but the devil hits in implementation

CDP Payoffs and Pitfalls: Australian brands are slashing customer acquisition costs, gaini..

February, 2025
Podcasts
‘Marketers are buying this’: Pitfalls and ‘lies’ to avoid on junk user data, clean room matching, MMM, incrementality tests – and B2B tech: Melbourne Business School Associate Professor Nico Neumann

‘Marketers are buying this’: Pitfalls and ‘lies’ to avoid on junk user data, c..

February, 2025
Podcasts
Flywheels over funnels, intimacy, ‘low martech’ and influence over mass ‘shotgun’ reach: Four Pillars cofounder on repeating the trick globally under Kirin-owned Lion

Flywheels over funnels, intimacy, ‘low martech’ and influence over mass ‘shotgun’ ..

January, 2025
Podcasts
The fractional CMO explosion: Why the emerging exec gig economy is giving experienced marketing leaders freedom to leverage their craft without political and organisational angst

The fractional CMO explosion: Why the emerging exec gig economy is giving experienced mark..

December, 2024
Podcasts
Maurice Blackburn flags Australian publisher class action against Google for alleged bid rigging, Meta collusion; $8bn Canadian publisher lawsuit paves way

Maurice Blackburn flags Australian publisher class action against Google for alleged bid r..

November, 2024
Podcasts

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Microsoft Advertising’s Nicole Prior to helm IAB’s Executive Technology Council

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IAB Australia has appointed Nicole Prior, Head of Media and Adtech Solutions APAC at Microsoft Advertising, as the Chair of the the Executive Technology Council...

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KFC has brought its new Kwench beverage range to Australia, launching with a trial in Wollongong. The new offering includes ten beverages across four distinct c...

Intuit QuickBooks confronts negative reviews head-on in new campaign from R/GA

Intuit QuickBooks confronts negative reviews head-on in new ..

Intuit QuickBooks has partnered with R/GA Australia to launch a new campaign that challenges outdated perceptions of its products. Titled 'QuickBooks Re-Review'...

‘Clients in on it, boatloads of cash, complex, opaque corporate structures’: Principal media arbitrage trading spreads to TV, out of home, audio as holdco’s, retail media pile in; ex-IPG, GroupM, Omnicom execs on fixes

‘Clients in on it, boatloads of cash, complex, opaque corp..

Media agency holding company CEOs are openly acknowledging the importance of arbitrage-based principal trading to their business models – and it's spreading r...

Australian Bananas launches campaign to energise active lifestyles via Thinkerbell

Australian Bananas launches campaign to energise active life..

Australian Bananas has released a new campaign promoting bananas as a source of energy for active lifestyles. Developed by Thinkerbell, the initiative includes ...