Podcasts

Writing for bots: Conversational commerce ‘explosion’ set to trigger up to $200bn in global brand content contracts – Deloitte Digital

Writing for bots: Conversational commerce ‘explosion’ set to trigger up to $200bn in g..

October, 2024
Podcasts
‘Really mediocre outcomes’: Oxford Uni professor says Byron Sharp and Ehrenberg-Bass’ marketing science rules no longer hold – 1,000 campaigns, 1 million customer journeys as evidence

‘Really mediocre outcomes’: Oxford Uni professor says Byron Sharp and Ehrenberg-Bassâ€..

October, 2024
Podcasts
Enforcement mode: Privacy Commissioner Carly Kind takes aim at widespread pixel data spillage, loyalty, data enrichment, broking and geolocation targeting under existing laws

Enforcement mode: Privacy Commissioner Carly Kind takes aim at widespread pixel data spill..

October, 2024
Podcasts
‘There’s a lot of junk’: Top VC firm Luma Partners’ Terry Kawaja says adtech ‘refuses to grow up’, did ‘a terrible job’ on privacy, backs ad activists to force a clean-up and says a Google ad break-up is ‘good for everyone’

‘There’s a lot of junk’: Top VC firm Luma Partners’ Terry Kawaja says adtech ‘re..

September, 2024
Podcasts
Kincoppal girls’ only high school principal: ‘Social media the most damaging influence I’ve ever seen’, backs 16 age limit but ex-Facebook ANZ boss warns of fallout as brands stay silent

Kincoppal girls’ only high school principal: ‘Social media the most damaging influence..

September, 2024
Podcasts
Streaming services have peaked as 2025 ad take set to surge to $200m; Amazon Prime, Kayo, Binge lead local market with ‘sophisticated’ human sales teams but too many streamers to support with ads – Omnicom, Telsyte

Streaming services have peaked as 2025 ad take set to surge to $200m; Amazon Prime, Kayo, ..

September, 2024
Podcasts
Peak ecom? Investment banker turned ecom entrepreneur says social, search ad rates, customer aqcuisition now unviable for ecom pureplay, DTC profits without retail media

Peak ecom? Investment banker turned ecom entrepreneur says social, search ad rates, custom..

September, 2024
Podcasts

Trending

More News

Welcome to AMI’s new National Membership Manager, Lorri Loca

Welcome to AMI’s new National Membership Manager, Lorr..

We’re thrilled to announce Lorri Loca as AMI’s new National Membership Manager. With a wealth of experience in membership management, Lorri has successfully...

Bunnings seeks review of Privacy Act breach finding over facial recognition tech trial

Bunnings seeks review of Privacy Act breach finding over fac..

Bunnings, the Australian household hardware chain, has been found guilty of breaching the Privacy Act by the Privacy Commissioner for its use of facial recognit...

Harvey Norman and Latitude to appeal ASIC ‘misleading conduct’ findings

Harvey Norman and Latitude to appeal ASIC ‘misleading ..

Harvey Norman and Latitude Finance have been found guilty by the Federal Court for misleading consumers through an advertising campaign for a 60-month interest-...

Bin it to win it: TerraCycle boss unpacks how recycling drives customer acquisition, higher footfall, bigger baskets for Walmart, BiC, Big W – trick is aligning KPIs to P&L

Bin it to win it: TerraCycle boss unpacks how recycling driv..

Fifty per cent of consumers participating in Walmart's car seat recycling program were net new customers for the retailer. BiC's writing instruments and Royal C...

Top 7 B2C CMO Challenges in 2025

Top 7 B2C CMO Challenges in 2025..

Article by: James Keeler, November 2025 I’ve spoken to a lot of senior marketing and digital people recently, and I’ve noticed some trends for marketing ...

What’s your career plan for 2025?

What’s your career plan for 2025?..

As 2024 draws to a close (where did the past year go?), many of you will be assessing your career progress, this past year, and start thinking about what 2025 w...

Beyond retail media: GroupM makes commerce play to connect brand-trade pools, measure ads to sales growth and dump ‘dumb’ ROAS metrics

Beyond retail media: GroupM makes commerce play to connect b..

GroupM is making a major play for commerce revenues as retail media continues to rise. Ex-Amazon and IPG Mediabrands' Cadreon boss, Marc Lomas, is spearhea...

Brands should prioritise social issues to resonate with Australians: study claims

Brands should prioritise social issues to resonate with Aust..

The Growth Distillery, in collaboration with The Research Agency, has released a study titled 'Needs of the Nation'. The study aims to assist marketers in unloc...