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Call for Participation: Research on Generative AI in Marketi..
Are you a marketing professional based in Australia? We invite you to participate in an exciting research project exploring the use of generative AI in marketin...
Grill Guests Chat Careers: CMO Insights From Matt Oakley ..
Two Englishmen, An Aussie & A Canadian Walk Into A Bar... The next Grill The Marketer guests are from Matt Oakley, CSO at 303 Mu...
Aussie consumers shift towards local goods amidst tariff tur..
Kantar's latest Consumer Sentiment Barometer reveals significant shifts in Australian consumer behaviour in response to economic pressures. According to the fin...
Sex sells: Clarity in a cluttered broadcasting marketing see..
SBS chief commercial and marketing officer, Jane Palfreyman, happily touted SBS's colloquially known status as 'sex before soccer' in a recent Upfronts speech t...
ASICS appoints first canine brand ambassador to promote ment..
ASICS has become the first sports brand to appoint a dog, Felix the Samoyed, as an official brand ambassador, taking cue from new global research that highlight...
GWM creates spa bath ‘carpool’ to fit Cannon Alp..
GWM has developed a new luxury innovation to support the launch of its Cannon Alpha Plug-in Hybrid model, introducing 'The Carpool' - a heated, bubbling spa bat...
Zip Water picks Avenue C as media partner for ANZ..
Zip Water has appointed Avenue C as its media partner across Australia and New Zealand following a competitive pitch process managed by Tumbleturn Marketing Adv...
Allianz Australia partners with Spotify for road safety init..
Allianz Australia has unveiled a new initiative titled 'Seat Belters', an in-app experience on Spotify aimed at promoting safer driving habits through the creat...