Smaller, higher touch niche publishers are theoretically prime targets for large blue chip brands chasing authenticity, trust and community connection. So it wa...

Just before Covid, WPP began a 10-year longitudinal study seeking insights from some of advertising's smartest minds about what was coming down the track. ...

Cubery, a consultancy specialising in creative effectiveness, has conducted a nationwide survey to identify Australia's 12 most iconic childhood advertisements....

Adobe's recent research reveals that Australian marketing teams are anticipating a significant increase in content demand, with expectations of more than a five...

Dulux is bringing back its Jelly Bean campaign, which was first launched in 1991, by giving away a can of jelly beans with every purchase of an eight-litre tin ...

Virgin Australia has been named the 'Most Trusted Travel & Tourism Brand' in the 2025 Roy Morgan Trusted Brand Awards, marking the third consecutive year the ai...

Ogilvy has launched 'The 2025 Ogilvy APAC Book of Growth', a publication designed to assist marketers across APAC to refine their brand strategies....

The Commonwealth Bank's Household Spending Insights Index has recorded a monthly 0.3% increase, marking a sixth consecutive month of growth in household spendin...