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Why Professional Networking Is Essential for Your Career..
Why professional networking is essential to your career. We explore the types, benefits of professional networking and provide some tips to become an effective ...
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Digital Australia 2024 report: Social media dominates as Tik..
A new report from Meltwater and We are Social shows hefty growth in social engagement on TikTok, ongoing loyalty to Facebook and significant advertising dollars...
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Brand Finance' most valuable 100 Australian brands 2024..
Brand Finance Australia has unveiled its 'Australia 100 2024' report, ranking the nation's 100 most valuable and strongest brands. The total valu...
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2024 AMI Marketing Excellence Awards winners announced..
The Australian Marketing Institute (AMI) is thrilled to announce the national winners of the 2024 AMI Marketing Excellence Awards, the premier event recognising...
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Building Your Marketing Career Your Way..
The practise of Marketing in Australia has always been a rewarding career path, however with the more recent onset of the digital revolution, social media and o...
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Bridging the Academic-Practitioner Gap in Marketing..
"We're really lucky that we're competing against a lot of ways of getting this [customer] information that are both incredibly expensive and incredibly inaccura...
How CMOs Can Win the CEO’s Ear?..
"We're really lucky that we're competing against a lot of ways of getting this [customer] information that are both incredibly expensive and incredibly inaccura...
Looking in The Rear-View Mirror..
"We're really lucky that we're competing against a lot of ways of getting this [customer] information that are both incredibly expensive and incredibly inaccura...
Big W’s Christmas campaign celebrates mums as festive ..
BIG W has unveiled its latest Christmas campaign, focusing on the often-overlooked efforts of mums during the festive season. Created by the agency 72andSunny, ...
Former Metigy CEO pleads guilty to misleading investors..
David Fairfull, the former CEO of AI marketing firm Metigy, has entered a guilty plea to charges involving misleading investors and dishonestly exploiting his p...
‘Total reputation’: Patties Foods and TBWA shift search ..
Retailers are "vetting suppliers through ChatGPT" and using LLMs to form business plans just as consumers are likewise shortcutting legacy search. That was...
The Road Less Advertised: Zespri’s Fight for Healthier Way..
"We're really lucky that we're competing against a lot of ways of getting this [customer] information that are both incredibly expensive and incredibly inaccura...
Crazy Tasty: The Campaign That Turned Heads, Hearts and Sale..
"We're really lucky that we're competing against a lot of ways of getting this [customer] information that are both incredibly expensive and incredibly inaccura...