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Why Professional Networking Is Essential for Your Career..
Why professional networking is essential to your career. We explore the types, benefits of professional networking and provide some tips to become an effective ...
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Digital Australia 2024 report: Social media dominates as Tik..
A new report from Meltwater and We are Social shows hefty growth in social engagement on TikTok, ongoing loyalty to Facebook and significant advertising dollars...
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Brand Finance' most valuable 100 Australian brands 2024..
Brand Finance Australia has unveiled its 'Australia 100 2024' report, ranking the nation's 100 most valuable and strongest brands. The total valu...
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2024 AMI Marketing Excellence Awards winners announced..
The Australian Marketing Institute (AMI) is thrilled to announce the national winners of the 2024 AMI Marketing Excellence Awards, the premier event recognising...
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Building Your Marketing Career Your Way..
The practise of Marketing in Australia has always been a rewarding career path, however with the more recent onset of the digital revolution, social media and o...
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Webjet CEO and CMO near double marketing spend in $3.2bn gro..
Just over 12 months on from becoming a standalone B2C travel business, and equipped with a five-year strategy that aims to double transactions by 2030 to +$3.2b...
‘Nobody should be doing surveys, let alone synthesising su..
"We're really lucky that we're competing against a lot of ways of getting this [customer] information that are both incredibly expensive and incredibly inaccura...
Education leaders to be briefed on role of schools in social..
The State and Territory Education Ministers will be briefed today about the implementation of the new social media laws for under 16s by the Minister for Commun...
‘More familiar, more human,’ Škoda and DDB seek..
Škoda has launched a new campaign titled 'Surprisingly EV' to promote its latest electric vehicle models, the Elroq and Enyaq....
Allianz tops Interbrand’s Best Global Insurance Brands..
Allianz has been recognised as the 'world's leading insurance brand' for a seventh consecutive year in the 2025 Interbrand Best Global Brands ranking....
ANZ partners with Everyday Rewards for enhanced loyalty bene..
ANZ has announced a new loyalty partnership with Everyday Rewards, allowing ANZ Rewards credit cardholders to convert their points into Everyday Rewards points....
‘Advertising as a public utility mechanism’: Jol..
The growing market for electric and autonomous vehicles are driving shifts in consumer behaviour and creating new opportunities for advertisers, executives from...
‘We’re coming to the end of the beginning with AI..
Telstra's digital and loyalty chief, Jeremy Nicholas, says adopting AI to date has garnered 8-10 per cent productivity gains in the content supply chain, plus s...