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Mcdonald’s Australia brews up support for Paralympians..

McDonald's Australia has unveiled the final instalment of its three-part social content series for McCafé, titled 'Takeaway Baristas', as part of its Paralympi...

Marketing industry left in limbo on consent, fair and reason..

The first tranche of Privacy Act reform finally hits parliament today with serious breaches of personal information, child protection and automated decisioning ...

Mutinex report shows dangerous shift to lower-funnel tactics..

Mutinex is urging marketers to stop ditching upper funnel investments in favour of lower funnel activations, warning performance is well and truly overinvested....

Digital platforms face huge fines but news media, artists, a..

Australia is set to beef up the legislative toolkit against misinformation with new laws introduced this morning. The heat is on digital platforms which face hu...

Lovehoney unveils AI assistant for personalised sexual welln..

Lovehoney, the global sexual wellness brand, has announced the launch of its AI advisor, the Lovehoney A.I.ssistant. This first-of-its-kind tool is designed to ...

Fiverr report: Aussie businesses rethink marketing strategie..

Fiverr International Ltd. has unveiled new data exploring how Australian businesses are gearing up for the holiday shopping season. The findings reveal a shift ...

Optus marketing and revenue MD Matt Williams steps down afte..

Optus MD of marketing and revenue, Matt Williams, is leaving Australia's second largest telco after a five-and-a-year stint....

Albanese Government to enact social media age limits, legisl..

The Albanese Government will introduce new legislation to impose age restrictions on social media access, the Prime Minister has confirmed. The national crackdo...