Bureau of Meteorology, QIC – Robina Town Centre and Curtin University among major award winners at Gala Presentation Dinner, The Grand Hyatt Melbourne Australia’s leading marketing professionals have gathered inside The Grand Hyatt Melbourne to honour the industry’s most outstanding achievements of the year at the 2017 Australian Marketing Institute (AMI) Awards for Marketing Excellence… Continue reading Marketing industry recognises excellence, celebrates success at annual AMI Awards
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AMI Member Spotlight: Jade Coote
My career Jade Coote – 34 years. Current role – Somfy Oceania Marketing Manager I started working in a junior role in the Somfy Oceania marketing team after having recently completed my undergraduate studies at university, so it was a great way to get a taste for all things marketing related in both the B2B… Continue reading AMI Member Spotlight: Jade Coote
Enhancing Marketing with AI and Automation
Marketing is evolving everyday as new advancements in technology augment its capabilities, and Artificial Intelligence, or AI, is absolutely no exception. While AI is often considered something of a fantasy, it is in fact, already integrated into Marketing and business far more than most people realise. AI is destined to have a significant impact not… Continue reading Enhancing Marketing with AI and Automation
CPM Spotlight: Sarah Zanker
Sarah Zanker is an Account Director at Colmar Brunton, one of Australia’s leading Market and Social Research agencies. Sarah is a trained marketer and business coach, with extensive experience conducting marketing research projects across most sectors including Government. Sarah’s true passion lies in qualitative research and workshops, community and stakeholder engagement, and customer experience research.… Continue reading CPM Spotlight: Sarah Zanker
DIGITAL MediaPRO: An immersive simulation challenge
Are you Australia’s best Digital Marketer? How are your digital media skills? TAKE THE CHALLENGE AND PIT YOUR ABILITIES AGAINST THE BEST OF AUSTRALIAN MARKETERS What is business simulation? Simulations immerse you in the subject and you work to solve the problems in a pressured environment – just like real life. In just a few hours, DIGITAL… Continue reading DIGITAL MediaPRO: An immersive simulation challenge
Building Your Marketing Career Your Way
The practise of Marketing in Australia has always been a rewarding career path, however with the more recent onset of the digital revolution, social media and online disruption, it has evolved to become a very versatile, ever-changing and fulfilling career path. It’s not without its challenges, but certainly not without its benefits, too! Are you… Continue reading Building Your Marketing Career Your Way
AMI Chair Spotlight: Adrian Pursell
Adrian Pursell is a senior consultant at Capital Innovation and has over 20 years of experience in manufacturing and marketing. Having had 15 years of experience with lean management, he combines these methodologies into marketing. As the newly appointed TAS State Committee Chair for the AMI, he says the main reason he he is involved… Continue reading AMI Chair Spotlight: Adrian Pursell
The real power of ‘Giving’
Congratulations to Melissa Jap, the very proud recipient of the prestigious 2017 Tony Palmer – Monash Marketing Award. The Tony Palmer – Monash Marketing Award is presented to a graduating student with a Bachelor Degree in Marketing from Monash University. The Award recognises academic excellence in the discipline of marketing, relevant work experience and genuine passion to become a… Continue reading The real power of ‘Giving’
Why Customer Experience is the Future of Marketing
CX has seen a bit of buzz over the last few months, especially regarding its supposed impact on Marketing. Is it our future? It’s safe to assume yes. There’s a reason why we are all headed towards a greater focus on success through providing positive customer experiences. We are all living in an evolving world… Continue reading Why Customer Experience is the Future of Marketing
Thank you to AMI Awards Judges
After 35 years of celebrating the industry success, we can say with confidence that we wouldn’t be able to make the Awards program such a tremendous success without close involvement of our members. This year, 93 marketing professionals joined the Panel to judge the year’s applications. Thank you! 2017 Awards for Marketing Excellence Judges Mr.… Continue reading Thank you to AMI Awards Judges