Supercheap Auto is gearing up to launch its 2024 Wildcard team and Supercar test livery at Grazeland, one of Melbourne’s largest food precincts, on Friday, April 12, 2024. Motorsport stars Craig Lowndes and Cooper Murray will join the Supercheap racing team for the launch event, which promises to be a thrilling spectacle for fans.
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Tourism Australia tempers agency speculation, says creative and digital pitch still on track for mid-year decision; shortlisted groups leverage global assets as procurement hits the road
Tourism Australia has knocked back conjecture that its hotly anticipated creative and digital pitch had landed. Clemenger Group, Publicis Groupe and Accenture are all still in the game – their responses over the next weeks to a comprehensive and strategic brief for the next iteration of Tourism Australia’s Come and Say G’Day campaign will determine who lands one of the most prestigious – and economically critical – accounts in the country. All three runners are making strategic capability moves to bring it home.
Meta v media: Bosses from News Corp, Nine Publishing, Private Media, Capital Brief and ex-Coalition Minister Paul Fletcher unpack what’s next on Meta pulling news feeds – and Facebook and Instagram entirely – from Australia
Meta’s News Media Bargaining Code rug-pull lit up the media sector and has government, regulatory and lobbyist wheels belatedly spinning. Upwards of $70m in publisher cash is about to evaporate, leaving Google the only game in town for an already stressed news media sector. Smaller publishers fear Meta pulling news from its feeds in Australia – as it did when Canada attempted to strong-arm the social media giant into paying news publishers – will lead to potentially existential audience and revenue hits. Not to mention a “bin fire” of disinformation. And there could be widespread carnage if the Federal Treasurer ‘designates’ Meta, as is probable, forcing the tech giant into an independent arbitration process which by law means it will have to pay what the arbitrator rules between one of two fixed bids from Meta and media companies. And it would likely have to pay more media companies. Some argue Meta’s concerns for Australian designation means it will set international precedent for other countries to hunt billions more for news media – triggering a full-scale exit of Facebook and Instagram in Australia rather than pay and kick-start a costly global movement. That could cause chaos for small businesses – and the economy. News Corp chief Michael Miller, Nine publishing boss Tory Maguire, Private Media CEO Will Hayward, Capital Brief chief Chris Janz and the co-architect of the news media bargaining code, former comms minister Paul Fletcher, unpack where Australia heads next.
Meta v media: Bosses from News Corp, Nine Publishing, Private Media, Capital Brief and ex-Coalition Minister Paul Fletcher unpack what’s next on Meta pulling news feeds – and Facebook and Instagram entirely – from Australia
Meta’s News Media Bargaining Code rug-pull lit up the media sector and has government, regulatory and lobbyist wheels spinning – some would say belatedly, given all the warning signals. Circa $70m in publisher cash – some argue it could be $100m – from Meta will no longer be on the table later this year, leaving Google the only game in town for a newsmedia sector already seriously pressured. Smaller publishers fear Meta pulling news from its feeds in Australia – as it did when Canada attempted to strong-arm the social media giant into paying news publishers – will lead to potentially existential audience and revenue hits. And there could be widespread carnage if the Federal Treasurer ‘designates’ Meta, as is probable, forcing the tech giant into an independent arbitration process which by law means it will have to pay what the arbitrator rules between one of two fixed bids from Meta and media companies. Many argue Meta’s concerns for Australian designation means it will set international precedent for other countries to hunt billions more for newsmedia and lead to a full-scale exit of Facebook and Instagram in Australia rather than pay and trigger a costly global movement. Here’s everything you need to know on a delicate power game in which a sovereign government can’t blink against a global tech giant, leaving Meta few options but to exit Australia entirely if it chooses to break Australian law and not pay. The world’s eyes are back on Australia – for bloodsport and money. And that’s before the podcast panel gets to AI and IP rights and remuneration.
AAMI, Ogilvy launch new brand platform with a nod to Australian quirks
Australian insurance provider, AAMI, has launched a new brand platform and campaign that embraces the challenges and diversity of the Australian experience.
Kellogg’s celebrates 100 years in new Corn Flakes campaign via Bastion
Kellogg’s has revealed its first new brand platform in five years, partnering with integrated marketing and communications agency Bastion to launch a new campaign that follows the journey of Corn Flakes from Aussie farms to Aussie tables
Dolmio, Foodbank join forces to combat food insecurity in Australia
Mars Food & Nutrition Australia’s Dolmio brand has extended its partnership with Foodbank for the fourth consecutive year to combat food insecurity in Australia via the Collaborative Supply Program.
When a brand play delivers More Than Money: NAB’s global head of brand cites record consideration, Gen Z connection and media efficiency gains eight years on from the tagline’s launch
NAB this month launched the latest iteration of its ‘More Than Money’ platform, dubbed ‘Wrangle Your Money’, in partnership with TBWAMelbourne and Mindshare. Around since 2016 as a marketing line, the campaign platform has proven itself to be a usefully flexible brand tool for adapting to the changing needs of customers, says head of group brand, Sue Brailsford. That’s particularly important given Australia’s explosive interest rate rise and cost-of-living conditions over the last 18 months. But the proposition’s longevity is also paying off in terms of record levels of brand consideration, 20 per cent media efficiency gains and stronger consideration across Gen Z consumers..
Over half of Australian consumers will switch brands over poor digital experience, reveals Publicis Sapient survey
A new survey by Publicis Sapient has found 53% of Australian consumers would consider switching brands if they were unsatisfied with their digital commerce experience.
Great Leap Forward (or backward): Bipartisan US House Bill takes a huge step towards an outright TikTok ban
The US House of Representatives passed a bill today that moved the country closer to an outright TikTok ban. The bill passed by 352 votes to 65 and now moves to the US Senate.