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Pearman Media's Steve Allen turns sober on agency ad spend: 2023 full year 'worst in a decade', '24 to lift 3.65%

Pearman Media's Steve Allen turns sober on agency ad spend: 2023 full year 'wors..

January, 2024
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Tourism Tasmania salutes Australia's first Queen of Denmark with quirky campaign

Tourism Tasmania salutes Australia's first Queen of Denmark with quirky campaign..

January, 2024
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Rising interest rates and early holiday spending lead to sharp drop in CommBank Household Spending Insights Index

Rising interest rates and early holiday spending lead to sharp drop in CommBank Household ..

January, 2024
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Digital ad spend wastage hits record $6bn, finds Next&Co report

Digital ad spend wastage hits record $6bn, finds Next&Co report..

January, 2024
News
Fernwood Fitness hires out-of-category marketer to take up national marketing leadership reins

Fernwood Fitness hires out-of-category marketer to take up national marketing leadership r..

January, 2024
Articles
Webinar: Social Media Best Practices

Webinar: Social Media Best Practices..

December, 2023
Webinars
Webinar: Strategic Networking

Webinar: Strategic Networking..

December, 2023
Webinars

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Marketing metrics that matter: Australian Marketing Institute and ThinkNewsBrands event panel debate what it takes to sell marketing into the c-suite

Marketing metrics that matter: Australian Marketing Institut..

Telling a strong story up the line every year to executives by reframing marketing through select metrics that ladder into business outcomes and reputation are ...

Hwei Loke steps us as head of Amazon Prime Video in ANZ

Hwei Loke steps us as head of Amazon Prime Video in ANZ..

Amazon has reshuffled its Prime Video leadership in Australia and New Zealand, naming former head of marketing Hwei Loke as head of Prime Video in the region....

Adland leaders and academics publish white paper to mark 50 years of advertising education

Adland leaders and academics publish white paper to mark 50 ..

A team of advertising industry leaders and academics have collaborated to develop a new white paper in celebration of 50 years of advertising education in Austr...

Salesforce’s Benioff delivers blistering wrap on Microsoft-Open AI accuracy, declares co-pilots the ‘next Clippy’ as reasoning, ‘autonomous agents’ create new business workforces

Salesforce’s Benioff delivers blistering wrap on Microsoft..

Salesforce CEO Marc Benioff was itching for a street fight with Microsoft and Open AI at a press conference earlier this morning in San Francisco after his "Dre...

DoJ alleges Google used ‘killer acquisition’ strategy to shutdown ad tech rival AdMeld post US$400m buyout

DoJ alleges Google used ‘killer acquisition’ str..

Google paid $240 million over the odds to buy a rising star ad tech rival, before parking it, and then killing it off, the blockbuster ad antitrust case has hea...

Experian’s risk radar report: credit stress persists despite economic recovery

Experian’s risk radar report: credit stress persists d..

Experian has released its fourth annual Risk Radar report, revealing despite low overall rates of missed repayments, signs of credit stress persist, particularl...

Kincoppal girls’ only high school principal: ‘Social media the most damaging influence I’ve ever seen’, backs 16 age limit but ex-Facebook ANZ boss warns of fallout as brands stay silent

Kincoppal girls’ only high school principal: ‘Social med..

The proposed ban on social media for teens has polarised industry and academia with warnings aplenty it could backfire. Ex-Facebook ANZ MD Liam Walsh argues rat...

The Iconic rolls out second phase of ‘Got You Looking’ campaign after 14% traffic uplift

The Iconic rolls out second phase of ‘Got You Looking&..

Fashion and lifestyle ecommerce platform The Iconic has launched the second phase of its 'Got You Looking' masterbrand campaign, created in partnership with Den...