Adrian Pursell is a senior consultant at Capital Innovation and has over 20 years of experience in manufacturing and marketing. Having had 15 years of experience with lean management, he combines these methodologies into marketing. As the newly appointed TAS State Committee Chair for the AMI, he says the main reason he he is involved… Continue reading AMI Chair Spotlight: Adrian Pursell
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The real power of ‘Giving’
Congratulations to Melissa Jap, the very proud recipient of the prestigious 2017 Tony Palmer – Monash Marketing Award. The Tony Palmer – Monash Marketing Award is presented to a graduating student with a Bachelor Degree in Marketing from Monash University. The Award recognises academic excellence in the discipline of marketing, relevant work experience and genuine passion to become a… Continue reading The real power of ‘Giving’
Why Customer Experience is the Future of Marketing
CX has seen a bit of buzz over the last few months, especially regarding its supposed impact on Marketing. Is it our future? It’s safe to assume yes. There’s a reason why we are all headed towards a greater focus on success through providing positive customer experiences. We are all living in an evolving world… Continue reading Why Customer Experience is the Future of Marketing
Thank you to AMI Awards Judges
After 35 years of celebrating the industry success, we can say with confidence that we wouldn’t be able to make the Awards program such a tremendous success without close involvement of our members. This year, 93 marketing professionals joined the Panel to judge the year’s applications. Thank you! 2017 Awards for Marketing Excellence Judges Mr.… Continue reading Thank you to AMI Awards Judges
The must-know stats from the 2017 Sensis Social Media Report
The Sensis Social Media report is an annual survey of 800 consumers, 1,000 SMBs and 100 large businesses on how they use social networking sites such as Facebook, LinkedIn and Twitter. This year’s report is in two parts, with the consumer results released on 22 June and business results on 29 June 2017. Number of Australians… Continue reading The must-know stats from the 2017 Sensis Social Media Report
Australian Government Grant To Expand behind closed doors’ Membership of Businesswomen and Board Ready Women
Behind closed doors (BCD), a leading national membership for businesswomen and board-ready women, will this year expand its membership after receiving a $102,300 grant from the Department of the Prime Minister and Cabinet’s Office for Women under the Women’s Leadership and Development Strategy (WLDS). The Supporting Businesswomen to Success Scholarship provides opportunities for female managers aspiring to… Continue reading Australian Government Grant To Expand behind closed doors’ Membership of Businesswomen and Board Ready Women
My Accidental Career: AMI Emerging Marketers Victoria (EMV) Mentoring Program
Seventy two mentees and 65 mentors attended the launch of the Australian Marketing Institute (AMI) 2017 Emerging Marketers Victoria Mentoring Program last night at the Monash Law Chambers in Melbourne. Eager, energised and hungry to launch their marketing career, the mentees soaked up the 2,275 plus years of collective marketing experience that cloaked the room. …… Continue reading My Accidental Career: AMI Emerging Marketers Victoria (EMV) Mentoring Program
Member Spotlight: Emma Sharley
Emma has launched a start-up called Shopof.u; a personalised mobile shopping app that matches customers based on their style, size and preferences and intelligently learns over time what they like/dislike. Shopof.u recently partnered with KPMG to host a pop-up innovation lab called “Playtime for Great Retail Minds”. The purpose of the event was to bring… Continue reading Member Spotlight: Emma Sharley
CPM Member Spotlight: Kevin Degutis
Although originally from The States, my family has moved to Melbourne after 14 years in New Zealand, just before Christmas to allow my wife to complete her training at Royal Melbourne Hospital. I love the outdoors but also am a tinkerer by heart and thrive on a creative process of “building” and “making”, both the… Continue reading CPM Member Spotlight: Kevin Degutis
CPM spotlight: Sandy Fitzgerald
Being a Certified Practicing Marketer (CPM) adds value to my profession as an Academic who work at RMIT University. Marketing is an applied and practice-based discipline. It is important to me that my work is informed by practice, solution focused and relevant, such that it has an impact on solving business and societal issues. As… Continue reading CPM spotlight: Sandy Fitzgerald