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  • Membership
    • Marketers Individual Membership
      • Complimentary PI Insurance
    • CPM
      • Continuous Professional Development
    • Corporate Learning and Development Membership
    • Member Referral Program
  • Training
    • Training Calendar
    • On-Demand Courses
    • Courses by Competency
      • Core Marketing
        • Insights
        • Customer Experience
        • Strategy
        • Brand
        • Digital
      • Technical Marketing
        • Data Analytics
        • Product & Services Management
        • Integrated Marketing and Communications
        • Channel Marketing
        • Price Management
        • Corporate Communications
        • Content Creation
        • Sales / Business Development
        • Sales Enablement
        • Marketing Technology
      • Business
        • Commercial Awareness & Financial Acumen
        • Organisational Capability
        • Sustainability – ESG
        • Planning, Project Management & Performance Measurement
        • Innovation & Quality Management
      • People
        • Communications
        • Collaboration
        • Ethics & Integrity
        • Leadership
        • Resilience
    • AMI Competency Framework & Assessment Tool ©
    • Webinars
    • Bespoke Training
    • Marketing Credentials
    • AMI Mentoring Program
    • Accreditation & Endorsement
    • Training & Development Packages
  • Events
    • Marketing Excellence Awards
    • Past Awards
  • Job Hub
  • Knowledge Hub
  • About
    • Purpose
    • People
    • Code of Conduct
    • Partner With AMI
  • Contact

Worldclass
Curated Training

Spearheading you to the front of the pack, at Australian Marketing Institute, our marketing courses focus on core competencies from marketing competencies such as insights, strategy, digital, social media and communications to management and people competencies such as financial acumen and leadership. Progressing you through every stage of your career, our marketing training provides the courses and support to keep you at the head of your game. Educating marketers, through training and professional development, our end goal is to make you a professionally recognised leader in your field. Steering you to the forefront of the group, we aim to supercharge your career and ensure you remain relevant and confident to deliver.

Marketing Competencies

Core Marketing Competencies

  1. 1. Insights
  2. 2. Customer experience
  3. 3. Strategy
  1. 4. Brand
  2. 5. Digital

Technical Marketing Competencies

  1. 6. Data analytics
  2. 7. Product and services Management
  3. 8. Integrated marketing communications
  4. 9. Channel marketing
  5. 10. Price management
  1. 11. Corporate communications
  2. 12. Content creation
  3. 13. Sales / business development
  4. 14. Sales enablement
  5. 15. Marketing Technology

Business Competencies

  1. 16. Commercial awareness and financial acumen
  2. 17. Organisational capabilities and governance
  3. 18. Planning, project management and performance measurement
  4. 19. Sustainability
  5. 20. Innovation and quality management

People Competencies

  1. 21. Communications
  2. 22. Collaboration
  3. 23. Ethics and integrity
  4. 24. Leadership
  5. 25. Resiliance
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